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Customer retention in the telecom industry – new thinking

TechSee

Accenture reports that 77% of consumers are no longer loyal to any particular brand, telcos must work harder than ever to retain their customer bases. Acquisition costs far outweigh those of keeping current customers, further motivating companies to implement innovative strategies to boost customer retention in the telecom industry.

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15 Customer Retention Strategies for Long-Term Customer Loyalty

Comm100

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. With stakes this high, it’s essential that you build a solid customer retention plan that can lead to long-term customer loyalty.

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CX Prediction 2022.1 — Brand Loyalty Rebooted

SurveyGizmo

Please download our CX Predictions for 2022 ebook for our full report. COVID killed brand loyalty. Brand loyalty took a nosedive during the pandemic with 75% of consumers trying a new shopping behavior since COVID started. This includes trying new brands, new retailers, and new generics. Why Loyalty Matters.

Loyalty 95
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How To: Use Loyalty Data to Power Customer Retention and Reactivation

Optimove

Customer-centric retail brands looking to provide personalized customer experiences across all marketing channels know that it is crucial to test and optimize consistently. This brand reduced CAC by 75% and customer churn by 32%, all while increasing average customer LTV by 12%. How’d they do it, you ask?

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Customer Loyalty Vs Customer retention-Unleashed!

CustomerSuccessBox

Read on further about Customer Loyalty vs Customer Retention! You’ve to ensure the customers come to you again and again – so that leaves you with an option to retain the existing customers and that’s customer retention! Customer loyalty vs customer retention!

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Why Engagement Strategies & Investment Are Important for Customer Retention

ProProfs Chat

A Forrester report highlights increasing customer retention by 5% can increase profits by up to 95%. Loyal customers spend about 30% more with brands than new customers. An investment to increase retention by 5% is surely a worthy business investment. Other aspects include: Showing customers you care.

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Ending apathy around customer loyalty programs

Currency Alliance

Most consumers belong to many customer loyalty programs, but are not active in a lot of them. So they lose interest in participating, and most of those loyalty cards end up in a drawer rather than the wallet. Fragmentation of customer loyalty programs doesn’t benefit merchants much, either.