NetBase

NOVEMBER 19, 2019

We’ll explore the many ways the wrong social analytics solution, offering inaccurate insight, could result in brands misunderstanding potential market opportunities. To continue our series, let’s see how Fashion Café fantastically flopped, and how social analytics could have saved them! What is Fashion Café and Who Are Those Karens ?

Fashion 40

Fashion Data Analytics Transportation 40

NetBase

NOVEMBER 19, 2019

We’ll explore the many ways the wrong social analytics solution, offering inaccurate insight, could result in brands misunderstanding potential market opportunities. To continue our series, let’s see how Fashion Café fantastically flopped, and how social analytics could have saved them! What is Fashion Café and Who Are Those Karens ?

Fashion 40

Fashion Data Analytics Transportation 40

Second to None

SEPTEMBER 21, 2018

As consumer purchasing options widen, it becomes increasingly challenging for retail organizations to foster a brand identity that connects with evolving consumer expectations. Understanding the current trends in the market can be a major differentiator between your brand and the competition.

Retail 54

Retail Consumers Brands Trends 54

Kustomer

OCTOBER 2, 2020

In fact, according to our own research , 79% of consumers say customer service is extremely important when deciding where to shop, so delivering on consumer expectations has never been more important. It’s not just about delivering on consumer expectations ?— it’s about exceeding their anticipated desires to drive loyalty.

Consumers 80

Consumers How To Retail e-support 80

Hallmark Business Connections

MARCH 9, 2021

If you’re a brand marketer, that meant pivoting your strategy to account for the “new normal,” tossing out (or heavily revising) now-defunct messaging, and collaborating with teammates over Zoom rather than in person. After all, the pandemic has impacted consumers’ spending habits in profound ways. pre-pandemic. Have you found it yet?

Marketing 97

Marketing Brands Tips Financial 97

NetBase

DECEMBER 30, 2019

Influencer marketing is amazing for brands – and is a tactic this is potentially about to experience an upheaval. The eBoy and eGirl anti-everything influence on consumers is growing, but your brand may not be seeing it yet. And brands should thank their lucky stars for it. Fashion is one of those categories.

Consumers 60

Consumers Fashion Analytics Entertainment 60

Hero Digital

DECEMBER 11, 2018

But as products and services continue to emphasize customer satisfaction, the future of brand differentiation will be creating emotional brand experiences. Brand loyalty is at an all-time low, but values-driven connections are tipping the scale for customers across generations. Enter your brand. Reassurance.

Omni-Channel 42

Omni-Channel Connections Brands Healthcare 42

SurveySparrow

APRIL 28, 2023

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. Understanding consumer behavior is crucial for businesses to create effective marketing strategies that appeal to potential customers and lead to increased sales.

Consumers 52

Consumers Advertising Social Media Culture 52

BlueOcean

DECEMBER 13, 2022

Gas, grocery, fashion, technology… and probably more. Salesforce research says consumers like us belong to 4.3 In fact, 56% of customers are more likely to buy from a brand if they belong to their loyalty program. According to Bond’s survey, only 35% feel strongly that the brand is loyal to them. But it’s more than that.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

Oracle

APRIL 3, 2018

Here’s what we learned about Yasmini and the innovative work she and the Brazilian fashion retailer are doing in customer experience. In 2005 we’ve started Passarela.com, which was the first store to sell women’s fashion shoes in Brazil. It is one of the largest fashion ecommerce operations in the country.

Fashion 50

Fashion Retail Data Ecommerce 50

NetBase

APRIL 9, 2020

With uncertainty all around us, the time has never been better to do an internal brand analysis, and cosmetic brands have a bevy of untapped insights to explore. Next generation AI-powered consumer and market intelligence works wonders when combined with brand specific customer data – assuming you have the right solution! ?Customer

Brands 60

Brands Social Media Fashion CRM 60

Lumoa

NOVEMBER 17, 2022

In the past two years, we’ve seen a massive surge in online shopping, from tech products to fashion items. Companies can tailor their CX by listening to customers and following consumer feedback. Using your customer’s name in marketing materials and customer support can build trust and forge a personal connection. .

e-support 208

e-support Customer Experience Social Media Chatbots 208

C Space

MAY 28, 2020

The Brand Move Roundup – May 27, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. The survey’s most surprising finding deals with young consumers and luxury.

Brands 52

Brands Fashion Apparel e-support 52

NetBase

JANUARY 16, 2020

And it could be a boon for brands moving fast enough to partner with them! A huge part of this involves them becoming financially independent as well, though likely with a degree of patronage and other royal perks: But if they truly seek financial independence, they have lots of options – and brands should be lining up to partner with them.

Brands 73

Brands Fashion Travel Sports 73

NetBase

SEPTEMBER 9, 2020

Consumers are calling brands to action, and there has been a significant cultural shift from “I’ language to “we,” and with it, a social solidarity with brands matching their values. Many brands have learned to listen to this seismic shift using social listening. It’s no secret that consumers have felt isolated.

Consumers 52

Consumers Advertising Fashion Sports 52

C Space

APRIL 22, 2020

The Brand Move Roundup – April 22, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus.

Brands 52

Brands Fashion Hotels Entertainment 52

C Space

MAY 11, 2020

The Brand Move Roundup – May 11, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Today, the company has 160 fashion partners. “We

Brands 52

Brands Fashion Advertising e-support 52

NetBase

MARCH 25, 2020

Businesses and consumers are operating in a new reality as they pull together to fight the Coronavirus pandemic. How do companies stay on the consumers’ radar with business closures and mandated quarantines? Sharing Consumer Love Online. The answer is with a little creativity, ingenuity and passion. Marketing Pandemic Pivot.

Retail 46

Retail Consumers Fashion Financial 46

NetBase

MARCH 10, 2020

There are so many ways social analytics helps brands win, though some of those ways are much more exciting than others. When we see next generation AI helping brands predict trends, things get spicy. Unexpected insight has a way of raising brand managers’ adrenaline levels. So, what are consumers saying about sustainability?

Trends 56

Trends Brands Ecommerce Automotive 56

ShepHyken

MARCH 31, 2024

According to our customer experience research , only 18% of consumers in the US believe the government delivers great customer service. A celebrity or recognized expert who uses, talks about, and promotes a product or brand is a combination of marketing, sales, and experience. Connect with Shep on LinkedIn.

Customer Service 83

Customer Service Government B2B B2C 83

InMoment XI

FEBRUARY 8, 2024

By employing natural language processing (NLP) and machine learning algorithms, this tool can categorize messages, detect sentiment, and predict what a consumer is most likely to do next. This training needs to extend beyond the normal onboarding process, but exist in a semi-regular fashion such as quarterly, biyearly, or annually.

Contact Center 260

Contact Center Multi-Channel First Call Resolution Social Media 260

ShepHyken

APRIL 1, 2024

According to our customer experience research , only 18% of consumers in the US believe the government delivers great customer service. A fitness expert touting a new athleisure brand? A celebrity or recognized expert who uses, talks about, and promotes a product or brand is a combination of marketing, sales, and experience.

Customer Service 78

Customer Service Government B2B B2C 78

NetBase

SEPTEMBER 23, 2019

Brands love the idea of influencer marketing , but have trouble executing it well. These folks can boost brand authenticity and certainly offer exceptional bang for a brand’s marketing buck. Competitors may connect with them first. Lyn was discovered a few years back during Fashion Week. what are they?

Brands 45

Brands Fashion Social Media Video 45

NetBase

APRIL 7, 2020

But with recent events, and the threat of the coronavirus shutting down many jobs, it has people pinching every penny, which is challenging retailers and brands to get creative. Meaning, now more than ever, brands are utilizing market research and offering old-time solutions for modern-day social distancing. It’s the DIY Bible.

Brands 64

Brands Entertainment Consumers Fashion 64

Gravy Analytics

MAY 14, 2019

Coach’s new advertising campaign continues to evangelize its modern luxury leather goods to fashionable, younger buyers. In recent years, Coach acquired brands Stuart Weitzman and Kate Spade , expanding its reach in the luxury fashion market, and underscoring its focus on superior craftsmanship and innovative, thoughtful design.

Fashion 68

Fashion Advertising Travel Loyalty Programs 68

Magellan Solutions

AUGUST 29, 2021

It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. BPO Manila Philippines was in adapting UGC to boost E-commerce brand. Magellan Solutions ‘ then takes a step further with your UCG by: Promoting brand values. Consider the fashion industry.

Brands 52

Brands Multi-Channel Fashion ROI 52

NetBase

APRIL 16, 2020

Many brands have stepped up to fill societies’ needs in the midst of the COVID-19 pandemic. They’ve been listening to the conversation of the local and global community and are consequently being met with consumer love. Here’s how they’ve been able to pivot so quickly to adapt and why your brand must become equally agile.

Consumers 56

Consumers Company Social Media Healthcare 56

NetBase

AUGUST 3, 2020

Word of mouth is still the best way to find and engage with new consumers, and social media works much the same, with the use of micro-influencers! They can offer your brand masterful marketing lessons. And harnessing the power of influencer marketing could help boost your visibility and credibility in the eyes of consumers.

Marketing 97

Marketing Social Media Fashion Advertising 97

Second to None

FEBRUARY 19, 2019

[2] So, while it is important to stay on top of the increasing digital trend, it is equally as important to maintain a strong brand experience for in-store customers. Big change in any industry is slow; in the meantime think about these ideas to improve your grocery store’s brand experience. Private Brand (PB).

Industry 73

Industry Brands Rewards Programs Loyalty 73

NetBase

MAY 16, 2019

And it’s why we see fashionable new shoe brands highly sought-after this Spring. Whether you’re a shoe brand looking to take part, or any other fashion retailer trying to connect to your audience , talking about shoes could make you a “shoe-in.”. See a hashtag that aligns with your brand?

Analytics 54

Analytics Brands Fashion Ecommerce 54

C Space

MAY 7, 2020

The Brand Move Roundup – May 7, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus.

Brands 52

Brands e-support Fashion Healthcare 52

Chadwick Martin Bailey

MAY 20, 2020

In a research-heavy category, like TVs for instance, it’s obvious that you need to measure, dig into, and understand the experiences along a consumer’s journey (the Trigger, Discovery, Evaluation, and Purchase phases). What about a category like fashion? This knowledge can be invaluable to understanding the consumer broader journey.

Fashion 104

Fashion Exercises Consumers Study 104

Storyminers

JULY 29, 2016

In today’s competitive marketplace, consumers have an increasing amount of choices- and they aren’t afraid to try them. There always seems to be a new product, service, or experience within reach of a brand’s current customer. So how do you ensure your brand is retaining its precious customer base? Check out the list below.

B2C 124

B2C Customer Retention Strategy Brands 124

NetBase

JUNE 11, 2019

The month of June offers brands a positive and vibrant way to connect with audiences for Gay Pride festivities. But to #brightside it, this year, like each year preceding it, is shaping up to be the best year yet from a brand awareness perspective. . One brand that needs no introduction to Pride Month is GAP.

Brands 43

Brands Marketing Fashion Retail 43

C Space

JULY 9, 2020

The Brand Move Roundup – July 9, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Three months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 40

Brands Social Media Fashion Guidelines 40

Eptica

AUGUST 3, 2018

Date: Wednesday, August 8, 2018 Author: Pauline Ashenden - Marketing Manager Are telecoms operators connecting to digital customer experience? We are constantly connected and rely on communications to interact with family and friends, to work, shop, scroll, stream and generally unwind. Published on: August 08, 2018.

Connections 49

Connections Customer Experience Social Media Self Service 49

Win the Customer

MAY 24, 2016

Whether you’re an Italian restaurant, a vendor of smartphones, an organic grocery store, or a women’s fashion outlet, something about your brand needs to gain the long-term favour of its consumer base in order to be successful. But they will – whether it’s from your brand or not. How can you make your brand a haven?

Brands 94

Brands Social Media Fashion Consumers 94