Clarivate

DECEMBER 7, 2021

A new report from Clarivate, Luxury brands: Re-calibrating brand strategies for a changing world , looks at how luxury brands – long-standing source of aspiration for consumers – are adapting their brand strategies. When it comes to brand premiumization, there is a lot we can learn from luxury brands.

Brands 95

Brands Fashion Consumers Video 95

NetBase

SEPTEMBER 18, 2019

London’s Fashion Week was, of course, an online sensation. And that’s because those involved in the Fashion Week are promotional pros, with powerful influencers among them. We certainly took note of its trending conversations and captured insight that can inform any brand’s future marketing efforts!

Fashion 53

Fashion Trends Brands Culture 53

NetBase

JULY 22, 2020

Many brands are still adjusting alongside the coronavirus, yet the social concerns of customers continue to evolve as well. Here, we’ll take a look at some of the some of the changes taking place in the market and what luxury brands are doing different to meet the needs of consumers right now. and European luxury markets.

Consumers 59

Consumers Meeting Brands Ecommerce 59

NetBase

JULY 16, 2020

The social mood has shifted socially to overwhelming anger and brands are showing up by reassessing how to connect with consumers. How can companies capture the social mood and bring their brands back to social to connect meaningfully with consumers there? Ways brands are recapturing consumers’ heart.

Consumers 60

Consumers Brands Social Media Analytics 60

NetBase

NOVEMBER 14, 2019

Leading retail brands are using social analytics research to support new eco-friendly fashion offerings. With social insight regularly recognized for its predictive trend analysis and consumer understanding capabilities, brands are rapidly analyzing target market needs and taking immediate action. What is Fast Fashion?

Fashion 49

Fashion Analytics Apparel Trends 49

Blake Morgan

APRIL 27, 2023

For years, every industry, from beauty to tech and fashion, has raised claims of being eco-friendly. They want to support sustainable brands and products, but confusion and deceit have caused them to question if companies are actually eco-friendly. For some brands, honesty means stepping away from the sustainability label.

Brands 59

Brands Fashion Effort Score Customer Satisfaction 59

C3Centricity

NOVEMBER 5, 2018

They were referring to the growing need for marketers to stand up to the challenge of taking local brands global. In this networked world, more and more successful local brands are attempting global roll-outs. This is the basis of any new product launch and applies just as well to global rollouts as it does to local brand developments.

Brands 206

Brands How To Trends Consumers 206

BirdEye

JULY 10, 2023

Customers and brand ambassadors aren’t the only prospects out there who can support your business. From Instagram influencers to big-name industry leaders, partnering with like-minded brands can help you unlock valuable new opportunities. Table of contents Why do brand collaborations work?

Brands 52

Brands Fashion Social Media Retail 52

NetBase

NOVEMBER 14, 2019

Leading retail brands are using social analytics research to support new eco-friendly fashion offerings. With social insight regularly recognized for its predictive trend analysis and consumer understanding capabilities, brands are rapidly analyzing target market needs and taking immediate action. What is Fast Fashion?

Fashion 40

Fashion Analytics Apparel Trends 40

Helen Dewdney

APRIL 9, 2023

Wayne Hemingway MBE Co-Founder of HemingwayDesign Morecembe born and Blackburn raised, English entrepreneur and designer, Wayne Hemingway graduated in Geography and Town Planning at University College, London and subsequently an MA in Fashion at the University of Surrey. Listen to more The Complaining Cow Consumer Show interviews.

Consumers 39

Consumers Fashion Transportation Retail 39

NetBase

NOVEMBER 19, 2019

We’ll explore the many ways the wrong social analytics solution, offering inaccurate insight, could result in brands misunderstanding potential market opportunities. To continue our series, let’s see how Fashion Café fantastically flopped, and how social analytics could have saved them! What is Fashion Café and Who Are Those Karens ?

Fashion 40

Fashion Data Analytics Transportation 40

delighted

JUNE 3, 2021

Consumer spending plunged amidst lay-offs and shelter-in-place orders. Niche and boutique stores without an online presence suffered the most, as consumers migrated to big box stores and online shopping to satisfy all their shopping needs in fewer trips. Omnichannel retail not only implies a brand’s presence in multiple channels (e.g.

Omni-Channel 100

Omni-Channel Retail Consumers Trends 100

NetBase

NOVEMBER 19, 2019

We’ll explore the many ways the wrong social analytics solution, offering inaccurate insight, could result in brands misunderstanding potential market opportunities. To continue our series, let’s see how Fashion Café fantastically flopped, and how social analytics could have saved them! What is Fashion Café and Who Are Those Karens ?

Fashion 40

Fashion Data Analytics Transportation 40

My Customer

APRIL 14, 2023

Luxury fashion brands continue to press ahead with their efforts to retain digitally mature luxury consumers. Forrester’s consumer surveys. 14th Apr 2023 By Forrester Independent research and advisory firm

Brands 52

Brands Fashion Consumers Survey 52

Oracle

JULY 7, 2020

With so many more people at home working, studying, and finding entertainment across devices, the way consumers are behaving and interacting with brands is changing. Here are 3 key areas where consumer behavior is shifting, and how you can modify your strategy to accommodate. Consumer spending centers on essentials.

Consumers 98

Consumers Entertainment Ecommerce Fashion 98

Optimove

JULY 23, 2020

That April study focused specifically on consumers’ behavioral patterns at the start of the coronavirus outbreak and went well into the first wave. Predominant retail customers, on the other hand, remained loyal to the brands and discovered their online presence. Discount Affinity & Brand Loyalty. Product Preferences.

Consumers 98

Consumers Fashion Retail Trends 98

Second to None

SEPTEMBER 21, 2018

As consumer purchasing options widen, it becomes increasingly challenging for retail organizations to foster a brand identity that connects with evolving consumer expectations. Different technologies have shifted the primary channels in which these interactions take place, forcing brands to adjust their experience platform.

Retail 54

Retail Consumers Brands Trends 54

Kustomer

OCTOBER 2, 2020

In fact, according to our own research , 79% of consumers say customer service is extremely important when deciding where to shop, so delivering on consumer expectations has never been more important. It’s not just about delivering on consumer expectations ?— it’s about exceeding their anticipated desires to drive loyalty.

Consumers 80

Consumers How To Retail Competitive Advantage 80

Horizon CX

DECEMBER 1, 2023

Apple: Seamless Integration for Brand Loyalty Alignment with Strategic Goals: Apple’s commitment to delivering a seamless and intuitive user experience is integral to its strategic goals. Strategic Milestone: Apple’s success in customer experience contributes to its strategic milestone of brand loyalty.

Customer Centricity 130

Customer Centricity Customer Journeys Automotive Fashion 130

InMoment XI

APRIL 26, 2022

Paper surveys are sometimes looked at as old fashioned, but they do still reach an audience that can’t access many other forms of surveying. Telephone surveys are another more old fashioned method of surveying that has been around since landlines. In-person surveys can be time consuming. Improve the brand experience.

Survey 260

Survey Customer Experience Fashion Groups 260

Optimove

AUGUST 11, 2022

As consumers, when the price of a product we love, say shampoo, keeps going up, do we continue to buy it? That is certainly not the case with many brands’ new clients’ acquisition fixation. It’s becoming increasingly expensive to get a client on board, and what do many brands do once they do?

Brands 52

Brands Fashion CRM Ecommerce 52

C3Centricity

JUNE 5, 2019

Their brands have not performed as well as they had hoped this year and they are looking for a solution – fast! In particular, they have all said that one or more of their brands is stable – to be polite – and that they want to reverse the trend. How to Stop a Declining Brand. Emotional, subjective benefits.

Brands 159

Brands Social Media Advertising Measurement 159

Oracle

APRIL 3, 2018

Here’s what we learned about Yasmini and the innovative work she and the Brazilian fashion retailer are doing in customer experience. In 2005 we’ve started Passarela.com, which was the first store to sell women’s fashion shoes in Brazil. It is one of the largest fashion ecommerce operations in the country.

Fashion 50

Fashion Retail Data Ecommerce 50

NetBase

DECEMBER 30, 2019

Influencer marketing is amazing for brands – and is a tactic this is potentially about to experience an upheaval. The eBoy and eGirl anti-everything influence on consumers is growing, but your brand may not be seeing it yet. And brands should thank their lucky stars for it. Fashion is one of those categories.

Consumers 60

Consumers Fashion Analytics Entertainment 60

Win the Customer

MAY 15, 2018

Abercrombie & Fitch is counting on direct-to-consumer (DTC) sales to counter the retail apocalypse, Columbus Business First reports. leases expiring over the next two years, the fashion brand saw a 4 percent increase in sales, largely thanks to direct-to-consumer sales. Appealing to Online Shoppers.

Retail 110

Retail Consumers Sales Industry 110

SurveySparrow

APRIL 28, 2023

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. Understanding consumer behavior is crucial for businesses to create effective marketing strategies that appeal to potential customers and lead to increased sales.

Consumers 52

Consumers Advertising Social Media Culture 52

C Space

MAY 26, 2020

The Brand Move Roundup – May 26, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Instead, the brand will show “seasonless” collections twice a year.

Brands 52

Brands Fashion Travel Course 52

C Space

MAY 11, 2020

The Brand Move Roundup – May 11, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Today, the company has 160 fashion partners. “We

Brands 52

Brands Fashion Advertising e-support 52

NetBase

DECEMBER 20, 2019

And these days, brands are connecting with consumers thanks to unlikely influencer collaborations. None of the interconnected CGIs listed above seem to be a good fit for your brand? There’s something to be found for every brand amongst the CGI influencers, it seems. Influencer marketing is all about authenticity.

Connections 56

Connections Consumers Fashion Social Media 56

Hallmark Business Connections

MARCH 9, 2021

If you’re a brand marketer, that meant pivoting your strategy to account for the “new normal,” tossing out (or heavily revising) now-defunct messaging, and collaborating with teammates over Zoom rather than in person. After all, the pandemic has impacted consumers’ spending habits in profound ways. pre-pandemic. Have you found it yet?

Marketing 97

Marketing Brands Tips Financial 97

NetBase

APRIL 9, 2020

With uncertainty all around us, the time has never been better to do an internal brand analysis, and cosmetic brands have a bevy of untapped insights to explore. Next generation AI-powered consumer and market intelligence works wonders when combined with brand specific customer data – assuming you have the right solution! ?Customer

Brands 60

Brands Social Media Fashion CRM 60

ECXO

JULY 4, 2023

And while this does have its place, it is a solution that has severe drawbacks when looking at how consumer behavior rapidly changes. If your strategy is based on getting in touch with consumers weeks or months after a purchase, then batch would still be a good friend. Can’t we all just get along?

Analytics 124

Analytics Marketing Fashion Advertising 124

Beyond Philosophy

JANUARY 14, 2016

I maybe old fashioned but surely ensuring your Customers’ safety is your BIGGEST responsibility as a brand. In Brands We Trust—Until They Disappoint Us! Each one of these car companies is a well-known brand. As well known car brands, each of us has thoughts and feelings about them. We as consumers love brands.

Consumers 60

Consumers Brands Transportation Sports 60

NetBase

FEBRUARY 11, 2020

When it comes to understanding and moving in tandem with consumer trends, one would think Hollywood had its pulse. Social listening shows how the Oscars’ attempt at inclusivity failed – and why your brand cannot! Conversation Indicators That All Brands Need. Competitive Insight Brands Want.

Brands 64

Brands Fashion Trends Course 64

C Space

MAY 28, 2020

The Brand Move Roundup – May 27, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. The survey’s most surprising finding deals with young consumers and luxury.

Brands 52

Brands Fashion Apparel e-support 52

NetBase

MAY 5, 2020

This Cinco de Mayo brands are wisely making it about consumers, not about them. And consumer and market intelligence reveal why this is such a smart move right now. ?Mucho With most restaurants and bars still closed amidst COVID-19, brands are having to pivot and rethink their marketing strategy around this holiday.

Brands 67

Brands Social Media Fashion Consumers 67

NetBase

MARCH 10, 2020

There are so many ways social analytics helps brands win, though some of those ways are much more exciting than others. When we see next generation AI helping brands predict trends, things get spicy. Unexpected insight has a way of raising brand managers’ adrenaline levels. So, what are consumers saying about sustainability?

Trends 56

Trends Brands Ecommerce Automotive 56