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10 Ways to Immediately Improve Your Customer Centricity

C3Centricity

We all know that customer centricity is essential; even more so these days with the lockdown in most countries due to the pandemic. Now more than ever, businesses need to put their customers clearly at the heart of their organisation. But I know that many struggle, even in more normal times, to be customer centric.

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What Telcos Can Learn About CX From Other Industries (And The Other Way Around)

Lumoa

To stand out and be different, telcos must think outside the box and emphasize their brand value in day-to-day operations and CX. This can be achieved by living up to customer promises and delivering a unique brand experience. The rest is likely about pricing, customer support, or connection problems.

Industry 208
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7 Reasons Brand and CX are Disconnected

Beyond Philosophy

We use a Customer Experience Assessment model called Naive to Natural to assess whether companies focus on Customers primarily. 7 Reasons Brand and Customer Experience Are Disconnected. They haven’t, however, brought the brand promise concept and applied it to the day-to-day activity of the company.

Brands 129
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Are You Losing Customers and Hurting Your Brand Because of Poor CX?

Daniel Group

In today’s competitive business landscape, customer experience (CX) plays a pivotal role in shaping brand perception and customer loyalty. It’s time to assess whether your CX efforts align with your brand values and if they are positively impacting your business.

Brands 52
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Designing a differentiated B2B experience – a 22 step challenge

ECXO

But … CX programmes have gained limited traction in a sector that is still working out how to shift to customer-centric business models. Define your brand values and messaging – having a clear set of brand values and messaging is essential to creating a consistent experience across all touchpoints.

B2B 128
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CX for Smarties, A Beginner’s Guide to Customer Experience

Experience Matters

This video shows the definition of CX ( the perception that customers have of their interactions with an organization ) as well as three elements of an experience ( success , effort , and emotion ). This graphic from the report “ The ROI of Customer Experience, 2014 ” shows the connection between CX and loyalty.

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Customer Service is a Gold Mine for Employee Experience Ideas

Russel Lolacher

The customer calls it “shopping elsewhere.”. The customer sees it as wait time. Sharing the same vocabulary with your #customer puts you on the path to a more customer-centric culture. Milestones, achievements, challenges, anniversaries… all in an effort to to better connect with them and help them.