BirdEye

NOVEMBER 30, 2023

With the right travel agency marketing strategy, travel agents and businesses can attract the ideal client to their business and grow rapidly. This blog post is the complete guide for travel agencies to unlock opportunities, grow their business, and use the best marketing strategies to reach their clients.

Travel 108

Travel Marketing Social Media Hotels 108

Optimove

OCTOBER 3, 2023

Player loyalty is the holy grail in iGaming, the secret sauce that guarantees the long-term success of iGaming operators. Optimove’s 2023 Report of Players’ Preferences in iGaming Marketing uncovers key insights to boost performance of marketing campaigns, gaming loyalty programs and more.

Report 52

Report Loyalty Loyalty Programs Marketing 52

Optimove

OCTOBER 7, 2021

And one thing that is often overlooked by brands in this regard, concerns loyalty data specifically, since data from CRM Marketing technologies and data from loyalty programs are typically separate. To make it all work, it should always be unified to empower marketers to communicate with their customers effectively.

CRM 105

CRM Loyalty Data Marketing 105

BirdEye

MARCH 4, 2024

Today’s marketers understand this well. In fact, according to Birdeye data , 36% of multi-location marketers send personalized messages to their customers daily. A drip campaign, or drip marketing, is a powerful technique for brands to nurture leads, retain customers, and increase repeat sales.

Marketing 109

Marketing How To Multi-Channel Tips 109

BirdEye

APRIL 28, 2023

If so, then effective insurance marketing strategies are the way to go. In this blog post, we’ll be discussing seven different strategies that can help you boost your business’s profits and get the most out of every client interaction. You can also expand your referral program through affiliate marketing.

Insurance 98

Insurance Strategy Marketing Social Media 98

BirdEye

JANUARY 12, 2024

While casting a wide marketing net might be tempting, often, the magic happens when targeting is razor-sharp. Hyperlocal social media marketing allows you to harness this power, turning every digital interaction into a meaningful engagement. Table of contents What is hyperlocal social media marketing?

Social Media 107

Social Media Marketing Advertising Trends 107

CSM Magazine

JULY 17, 2023

If you are a business owner that does not have a blog, it is time to change that. Now that we have that out of the way, let’s cover the most important advantages of having a blog. Later on, we will also give you some tips on how to blog effectively. Later on, we will also give you some tips on how to blog effectively.

Competitive Advantage 52

Competitive Advantage Tips Entertainment Social Media 52

Experience Investigators by 360Connext

SEPTEMBER 25, 2014

Check out these simple ways to increase customer loyalty. Randomly rewarding customers with small surprises can go a long way towards loyalty. Loyalty is not about punch cards. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. It doesn’t take that much.

Loyalty 272

Loyalty Banking Social Media Consulting 272

BirdEye

JULY 5, 2023

And that is done with relationship marketing. This blog helps you grow your business with relationship marketing. Table of contents What is relationship marketing? Why does relationship marketing work? Why does relationship marketing work?

Examples 98

Examples Strategy Marketing Social Media 98

Comm100

JULY 20, 2020

Guest blog – Nahla Davies is a software developer and tech writer. Mobile Marketer research found out that nearly 40% of millennials interact with chatbots regularly. Mobile Marketer research found out that nearly 40% of millennials interact with chatbots regularly. This, in turn, increases customer confidence and loyalty.

Social Media 133

Social Media Chatbots ROI Brands 133

Blake Morgan

JANUARY 20, 2022

These 30 top blogs cover a wide variety of CX-related topics, from creating a customer-centric culture to refining the contact center or delivering personalized experiences. These blogs are powerful resources to keep you up to date on the ever-changing CX industry. On her blog, Denise shares insights and case studies from big brands.

Case Study 96

Case Study Customer Journeys Competitive Advantage Customer Centricity 96

Amity

SEPTEMBER 18, 2018

When it comes to content marketing, the most important goal is facilitating interactions that create loyalty. If you get content marketing right, people will be excited to engage with your brand over and over. Keep reading to find out how to create and promote customer loyalty through content marketing.

Loyalty 88

Loyalty Marketing Transportation Infographics 88

Optimove

DECEMBER 14, 2023

Enhance your customer segmentation with our advanced guide Download Now Informed by our work with thousands of marketing experts representing 1,200+ brands and exclusive insights from our surveys of more than 2,000 consumers, here are the pivotal latest marketing trends we see shaping the landscape in 2024.

Trends 119

Trends Marketing Video Consumers 119

Optimove

JANUARY 26, 2023

Consumer trust is a crucial component of any successful marketing strategy. One effective way of gaining consumer trust is Customer-Led Marketing. When marketing journeys start with the customer rather than a product or service, they create trust and set the foundations for a lifetime of loyalty and improved bottom lines.

Loyalty 105

Loyalty Consumers Brands Retail 105

Optimove

AUGUST 24, 2023

Let’s explore how to drive loyalty at each stage: Activation Stage: Building the Foundation: The activation stage marks the start of your relationship with customers. Introducing a loyalty rewards program can motivate telcom customers to explore upgrades, further deepening their connection with your brand.

Loyalty 40

Loyalty Marketing Rewards Programs Loyalty Programs 40

BirdEye

FEBRUARY 13, 2024

With nearly 50% of people being unclear about the benefits of chiropractic care, the importance of chiropractor marketing cannot be overstated. As more healthcare seekers go online first, chiropractors need to get their digital marketing strategy right. Table of contents Why do chiropractors need marketing?

Marketing 57

Marketing Social Media How To Healthcare 57

Optimove

JUNE 3, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: The rapid growth of the iGaming sweepstakes industry offers marketers a huge opportunity to gain market share. Key Takeaways: Optimove is expanding its CRM marketing solutions to the rapidly growing iGaming sweepstakes sector.

CRM 52

CRM Company Marketing Sports 52

Optimove

SEPTEMBER 25, 2023

In an era marked by constant connectivity and digital engagement, the average person interacts with their smartphone a staggering 2,617 times every day, according to research by Dscout. We’ve forged a bond with our smartphones that transcends mere functionality, and any effective mobile marketing strategy must acknowledge that.

Marketing 97

Marketing Touchpoint Loyalty Social Media 97

Currency Alliance

FEBRUARY 20, 2023

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. This brings significant advantages.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

Optimove

DECEMBER 21, 2023

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment.

Consumers 111

Consumers Survey Brands Marketing 111

SmartMessage Blog

JULY 20, 2023

Building customer loyalty is essential for growth. What Is Customer Loyalty and Why Is It Important? Customer loyalty means a consistent and positive emotional bond between a consumer and a particular brand, company, or product. Customer loyalty definition centers on the bond between a brand and its customers.

Loyalty 52

Loyalty Management Loyalty Programs Competitive Advantage 52

BirdEye

NOVEMBER 21, 2023

In some ways, the transformative process of gem cutting is similar to the journey of jewelry store marketing. You must get clear on who you’re marketing to, win their trust, and convince them to purchase. Table of contents What is jewelry store marketing? The tricky part is that there’s no “right” way to do it. Watch a demo now.

Marketing 109

Marketing Social Media Advertising Brands 109

Magellan Solutions

AUGUST 23, 2023

The marketing landscape is changing due to the evolution of Artificial Intelligence (AI). AI has transformed marketing strategies and is a powerful tool. AI marketing tools are shaping the future of marketing. Initially, AI simplified tasks such as email marketing and social media scheduling.

Tools 98

Tools Marketing Social Media Advertising 98

Optimove

JUNE 1, 2023

At the heart of that low-key struggle is the cold hard truth that marketing touchpoints can become innumerable – not just in the figurative sense, but impossible to count, let alone quantify, measure and optimize. But, on the bright side, while marketing attribution is indeed a challenge, there are many ways to address it.

Customer Journeys 98

Customer Journeys e-support Marketing Touchpoint 98

Optimove

MAY 20, 2024

With 88% of respondents showing a strong preference for their favorite brands during the back-to-school season, retailers have a significant opportunity to enhance brand engagement. In doing so, they have unlocked insights and driven incremental revenue growth through marketing automation powered by Optimove.

Customer Engagement 52

Customer Engagement Engagement Net Promoter Score Case Study 52

Comm100

FEBRUARY 15, 2022

If you want your brand to thrive in the modern market , you’ll need to know how to pivot your customer service practices to give your target consumers what they want ASAP. On-demand economies are the natural evolutions of today’s tech-heavy, consumer-focused markets. Social media engagement for customer support.

Self Service 130

Self Service Consumers Customer Service Social Media 130

Optimove

NOVEMBER 27, 2023

Why It Matters: Lifecycle email marketing is a strategic approach that involves sending targeted and timely emails to customers throughout their entire journey with a brand. It’s designed to nurture customer relationships, enhance engagement, and ultimately contribute to increased customer retention and lifetime value.

Strategy 69

Strategy Marketing Loyalty Customer relationships 69

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. The reason I’m writing this article is that many loyalty teams have, historically, not executed brilliantly.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Totango

AUGUST 25, 2022

Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. In this article, we’ll offer some tips for a winning customer engagement SaaS strategy. Next, we’ll share six keys to effective SaaS customer engagement.

Customer Engagement 97

Customer Engagement Engagement Tips Strategy 97

Optimove

JANUARY 24, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: Customer Journey Orchestration is a game changer for marketers. It differs from traditional campaigns and it’s crucial for creating personalized experiences that boost engagement, sales, marketing attribution and customer loyalty.

Customer Journeys 72

Customer Journeys Multi-Channel Marketing Touchpoint 72

NobelBiz

APRIL 16, 2024

Not all businesses have the ability or the resources to effectively engage customers across multiple channels. The concept of omnichannel customer engagement has been around for a while now, yet not all companies utilize it correctly or at all. Why is an Omnichannel Customer Engagement Strategy Important for Businesses?

Omni-Channel 52

Omni-Channel Customer Engagement Engagement Contact Center 52

BirdEye

DECEMBER 8, 2023

However, a robust and effective carpet cleaning marketing strategy is pivotal in making your business stand out and attract customers. This blog is all about that. Table of contents Why is carpet cleaning marketing important? Integrate Webchat for real-time engagement 6. Drives revenue growth efficiently.

Tips 57

Tips Strategy Marketing Social Media 57

BirdEye

APRIL 24, 2023

Digital marketing is a powerful way to connect with your customers and grow sales. From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before.

Marketing 93

Marketing Social Media B2C Advertising 93

BirdEye

JULY 3, 2023

According to a marketing industry report released in 2022, the affiliate marketing industry grew by 47% between 2018 and the end of 2021. This industry is slated to continue to grow, with recent projections predicting that the affiliate marketing industry is likely to grow from $13 billion in 2022 to $15.7 billion by 2023.

Sales 98

Sales Marketing Social Media Video 98

SmartMessage Blog

JULY 13, 2023

Building customer loyalty is essential for growth. What Is Customer Loyalty and Why Is It Important? Customer loyalty means a consistent and positive emotional bond between a consumer and a particular brand, company, or product. Customer loyalty definition centers on the bond between a brand and its customers.

Loyalty 40

Loyalty Management Loyalty Programs Competitive Advantage 40

Retently

NOVEMBER 17, 2023

From tracking the real, long-term results of a campaign to judging the potential for customers to refer your company to their friends and colleagues, Net Promoter Score is a versatile metric that belongs in any marketing manager or consultant’s arsenal. This gives you a Net Promoter Score that serves as a customer satisfaction baseline.

Net Promoter Score 78

Net Promoter Score NPS Marketing Effort Score 78

Forrester's Customer Insights

AUGUST 16, 2023

Does your brand employ a loyalty services provider in addition to a loyalty technology provider? Brands continue to increase spend on loyalty technology and programs, but they often don’t tie their loyalty initiatives to broader corporate goals, negatively impacting their success. This blog answers key […]

Loyalty 46

Loyalty Technology Brands Consumers 46