Optimove

JUNE 18, 2024

Up your mobile marketing game with this guide Download Now Why it Matters: In an evolving digital landscape and crowded marketplace, businesses seek effective ways to connect with their customers and deliver personalized messages that truly resonate. For more insights, contact us to Request a Demo.

Marketing 52

Marketing Return on Investment ROI Connections 52

Totango

JULY 11, 2024

Plan for the long-term, act in the near-term Customer-led growth (CLG) is the implementation of operational practices that align go-to-market strategies with customer needs and business outcomes. It emphasizes protecting and growing revenue from the customer base providing a durable strategy for growth and profitability.

Strategy 78

Strategy B2B Sales Metrics 78

Integrity Solutions

MAY 12, 2020

With leaner sales organizations, your sales enablement strategy has to step up and be a valuable contributor to the organization. In many organizations, revenue has “fallen off a cliff,” as one sales leader put it, and companies are looking at where they can make cuts and recapture lost momentum.

Sales 120

Sales Strategy Tools Metrics 120

Totango

FEBRUARY 23, 2024

Apple and IBM Peanut butter and jelly Martha Stewart and Snoop Dogg Marketing and Customer Success They are all unexpected — yet incredibly successful — partnerships. On the other hand, the CCO focuses on what happens after the sale, overseeing onboarding, customer support, driving retention, and minimizing churn.

Chief Customer Officer 94

Chief Customer Officer Customer Centricity Metrics CRM 94

ChurnZero

DECEMBER 21, 2023

Designing a successful post-sale strategy requires choices, says CXology’s Tim Conder. Without making those choices upfront, you’ll find it hard to create a good customer experience and scale it, and you’ll easily fall into the chaotic trap of “doing what it takes”. Here’s the webinar in full. A: Try to narrow it down.

Sales 52

Sales Customer Success Tourism Roadmap 52

Comm100

JUNE 25, 2020

It’s a good idea to let your customer base know where you stand on controversial topics. However, you don’t want to lump in a message statement about supporting Black Lives Matter and then a paragraph later talk about an awesome sale you’re having. Your customers expect you to be there for them. Making It About You.

Customer Service 130

Customer Service Social Media Policies Consumers 130

BirdEye

DECEMBER 28, 2023

Geofencing marketing works similarly – It’s like setting up invisible storytelling corners around a business. This digital marketing method ensures that the right message reaches the right person at just the right spot. This digital marketing method ensures that the right message reaches the right person at just the right spot.

Marketing 59

Marketing Advertising Social Media Tips 59

ShepHyken

OCTOBER 21, 2022

She shares how customer experience is a valuable marketing strategy. If your business follows marketing best practices, you’re probably already implementing user research, collecting customer data, and targeting customers with personalized messaging. Customer experience is an essential part of marketing these days.

Strategy 73

Strategy Marketing Customer Experience Customer Centricity 73

Comm100

NOVEMBER 15, 2022

(For more information on why digital-first customer service strategies are growing, check out this blog.). To meet their customers’ needs, CCaaS providers are partnering with digital communication platforms to add digital omnichannel capabilities to their product offering. Grow customer base. Increase deal size.

Omni-Channel 216

Omni-Channel Chatbots Social Media Software 216

BirdEye

OCTOBER 30, 2023

Local social media marketing is a game-changer for small business owners. Because it increases your business’s visibility to potential customers in your area, thereby establishing a solid local presence. A strong local presence means easy yet powerful word-of-mouth marketing , positioning you as the most trusted brand.

Social Media 59

Social Media Marketing Advertising Video 59

Daniel Group

JUNE 25, 2024

So rather than writing a blog, I am recording a video of a blog. If you think back, probably the first term you might have heard was customer service. And that’s what the focus was, on the service that happened generally after the sale of the product, especially in the B2B world in which we work in.

B2B 105

B2B Video Trends Customer Experience 105

Gainsight

DECEMBER 10, 2018

Before you say, “ thank u, next ” to 2018, check out Gainsight’s top blog posts, webinars, and resources of 2018. Top 5 Customer Success Blog Posts of 2018. CSM & Product’ Is the New ‘Sales & Marketing’. Click here to read the blog. Gainsight Elements: The Science of Customer Success.

Customer Success 71

Customer Success Net Promoter Score Chief Customer Officer Metrics 71

BirdEye

NOVEMBER 16, 2023

In the competitive lawn care and landscaping industry, effective marketing is not a choice but an absolute necessity. The right lawn care marketing strategy can help your business create lasting impressions, generate leads, nurture relationships, and build a brand in the market. How to develop a lawn care marketing strategy?

Marketing 64

Marketing Social Media Advertising Chatbots 64

Totango

AUGUST 13, 2024

In particular, you need to arm your customer success team with razor-sharp processes and cutting-edge tools that optimize long-term customer value throughout the post-sales journey. To pull this triple-win maneuver off, you need actionable customer data and a robust customer success platform (CSP).

Customer Success 108

Customer Success Data Strategy Tips 108

C3Centricity

OCTOBER 8, 2017

Our customers are getting smarter every day. But are we performing smart marketing too? Here’s how marketers should be reaching, connecting and engaging their customers. We all know that you can’t please all the people all of the time, so why are we marketers still mass producing our messages?

Marketing 120

Marketing Social Media Loyalty Brands 120

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Sound familiar? Don’t know?

Customer Satisfaction 52

Customer Satisfaction Marketing Exceptional Customer Service Social Media 52

ShepHyken

OCTOBER 19, 2018

Other areas of personalization include tailored product recommendations, personalized content widgets, and customized overlays that fire on exit intent. Of course, these kinds of functionalities typically rest with marketing, yet they very much impact the overall customer experience. appeared first on Shep Hyken.

Customer Service 111

Customer Service e-support Chatbots Automotive 111

SmartMessage Blog

SEPTEMBER 6, 2022

One of the most comprehensive ways to come together and interact with your customers is End to End Marketing. It is an integrated marketing approach aiming seamless customer experiences using different channels and touchpoints. How to Do End-to-End Marketing? What are the Advantages of End-to-End Marketing?

Marketing 56

Marketing Study Social Media Roadmap 56

BirdEye

NOVEMBER 20, 2023

We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.

Software 64

Software Marketing Multi-Channel e-support 64

ChurnZero

JULY 17, 2020

This is a guest blog post by Irit Eizips , Chief Customer Officer and CEO of CSM Practice. . Keeping a renewing client allows you to increase your Customer Success team’s efficiency and grow your SaaS business. In some cases, the renewal process is owned by the Sales team (not the Customer Success team).

Sales 59

Sales How To Net Promoter Score Chief Customer Officer 59

Gainsight

FEBRUARY 25, 2022

But even though the stock market may be on an uncertain trajectory, it turns out one of the key metrics driving valuations in SaaS stocks remains the same: Net Revenue Retention (NRR). Whether it’s more users or additional features, it considers the amount a given company’s customer base is growing. What Is NRR?

Marketing 52

Marketing Metrics Sales Customer Success 52

Customer Bliss

JUNE 8, 2020

In your experience, what’s been your biggest challenge regarding disruption to the company culture toward a more customer centric or customer enlightened one? Customer centricity requires that your go-to-market functions work in sync. Get blog posts, articles, and videos straight to your inbox by subscribing below!

Chief Customer Officer 210

Chief Customer Officer Customer Centricity Financial Culture 210

LiveChat

JANUARY 3, 2019

It was a good year for the LiveChat blog. Our blog was visited every month by over 100k visitors , who spend 8 minutes on each page on average. Let me proudly present a list of 12 killer posts we’ve published this year on LiveChat Blog. How we reached 100,000 unique views a month on LiveChat blog.

Case Study 59

Case Study Chatbots Study Tips 59

Amity

NOVEMBER 14, 2018

This article was originally published on WnTD's blog. The sales to customer success handoff is one of the most important intersections in the customer journey. However, for the purposes of this post, we will only focus on the Sales to Customer Success handoff stage of the customer journey.

Sales 87

Sales Customer Success Tips Customer Journeys 87

BirdEye

SEPTEMBER 6, 2023

And that information comes from various sources, especially market research surveys, marketing surveys, and other customer surveys. When businesses take customer feedback and overall brand perception seriously, they significantly improve their conversion rates, brand value, and revenue.

Survey 59

Survey Marketing Comparison NPS 59

Optimove

NOVEMBER 2, 2023

Before partnering with Optimove, UK Meds faced several marketing challenges. They struggled with building segmented target groups, needed more detailed customer insights for effective targeting, and faced difficulties with in-house email designs. Customer behavior insights and historical data were vital in shaping their campaigns.

Marketing 52

Marketing Social Media Groups Healthcare 52

ShepHyken

MAY 18, 2018

Today, customers are armed with smartphones and tablets that give them instant access to information about almost anything — including mobile shopping options. Attracting new customers can be expensive. Never underestimate the value of a customer base that is loyal to your brand, though.

Loyalty Programs 79

Loyalty Programs Advertising Loyalty Brands 79

BirdEye

JULY 3, 2023

According to a marketing industry report released in 2022, the affiliate marketing industry grew by 47% between 2018 and the end of 2021. This industry is slated to continue to grow, with recent projections predicting that the affiliate marketing industry is likely to grow from $13 billion in 2022 to $15.7 billion by 2023.

Sales 85

Sales Marketing Social Media Video 85

SurveySensum

SEPTEMBER 22, 2023

Take Apple, for example, who just launched products as per the market i.e., its latest iPhone 15 and sleek smartwatches. Apple continuously introduces products that not only excel but also cater to their customers’ desires. You can achieve this by launching product-market fit surveys. What is Product Market Fit?

Survey 52

Survey Marketing Measurement Customer Satisfaction 52

Totango

AUGUST 9, 2022

This lets B2B businesses customize their operations for groups of customers with common characteristics or personalize them for individual clients. This type of customization provides customers with better service while yielding better results for B2B teams working in marketing, sales, customer service, and customer success.

B2B 102

B2B Customer Journeys Social Media Net Promoter Score 102

ProProfs Chat

JANUARY 24, 2020

Advocacy Marketing by Tesla is another brilliant example in which the existing loyal customers were used to grab new customers. . The company offered referral packages of $1000 to both existing customers and new references. How to Develop Customer Advocacy for Your Business? Access to diverse marketing channels.

Marketing 103

Marketing Social Media Policies ROI 103

Totango

JULY 19, 2022

And since relationships are truly built after the sale is closed, your CRM will no longer be able to meet your needs as you continue to nurture and grow your customer base. . Receive notifications when customer behavior indicates dissatisfaction. Double Down on Your Customer Base with Composable CS.

CRM 92

CRM Customer relationships Customer Success Exercises 92

Totango

JULY 8, 2022

But in fact, you should be investing now more than ever in customer success. In order to protect your core business, which is your current customer base, you need to be making the necessary changes to keep up with delivery and communication of value to your customers. It’s time to “shift right.”. How to Shift Right .

Self Service 106

Self Service CRM Customer Retention Customer Journeys 106

ClientSuccess

FEBRUARY 8, 2023

In this blog post, we’ll explore three different ownership models that help define roles between sales and customer success teams when it comes to customer renewals. So if you’re looking for answers on how best to manage customer renewals, then read on! How competitive are your typical negotiations?

Customer Success 71

Customer Success Sales eBook Resources 71

Optimove

AUGUST 13, 2020

Our entire customer base changed as we got an influx of new customers [when users shifted heavily to online shopping during lockdowns]. This only emphasized that we needed a new CRM system that would allow us to better segment and target different types of customers. We Knew We Needed a CDP. We plan on continuing that.

Marketing 85

Marketing CRM System Strategy 85

ChurnZero

JULY 9, 2020

Does your marketing often drop the L-bomb? Entire marketing budgets are devoted to their infinite pursuit and persuasion. But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. The Forgotten CSM: Customer Success Marketing.

Strategy 64

Strategy Marketing Case Study Effort Score 64

Totango

NOVEMBER 8, 2023

Enterprise businesses can now use their critical product usage data from Pendo and Mixpanel in their Totango experience to design optimal customer journeys, improving product adoption and customer retention. What is Pendo? Check out our full list of technology partners or request a new integration.

Data 94

Data Analytics Customer Retention Software 94