Gainsight

FEBRUARY 22, 2024

In the dynamic landscape of community management, 2023 saw significant strides in redefining the role and impact of online customer communities for organizations. As we embark on a new year, it’s crucial to reflect on the lessons learned and set our sights on the dos and don’ts for community management in 2024.

Management 52

Management Gamification ROI Trends 52

CustomerSuccessBox

AUGUST 31, 2021

the senior management in the CS function should be well-informed about the impact that their customer success strategy can have on the profitability of their business. And, are you losing your sleepover identifying and measuring ROI for your CS practices? If you’re a B2B SaaS business, this statement becomes more profound!

ROI 52

ROI Customer Success B2B Measurement 52

Totango

JANUARY 23, 2020

Before we dive into key churn management strategies, it is important to understand the impact of customer turnover and principal reasons why customers leave. . These risk factors can be avoided if you employ practical, outcome-based churn management strategies. 7 Effective Churn Management Strategies. Why Churn Matters.

Strategy 105

Strategy Management B2B ROI 105

Heart of the Customer

APRIL 22, 2022

Managing a B2B experience isn’t more or less difficult than managing a B2C experience. The need to understand multiple levels of your clients drives that complexity and is critical to a successful B2B CX strategy. The post B2B CX Strategy Trends That Should Be On Your Radar appeared first on Heart of the Customer.

B2B 78

B2B Trends Strategy B2C 78

ECXO

APRIL 24, 2024

Enterprises often require such complex systems to manage their operations effectively, and these platforms provide an all-in-one solution. Often many stake holders and decision makers are involved specially in B2B. They offer extensive support and training services to help organizations adopt and use their systems effectively.

ROI 105

ROI Software B2B System 105

Influitive

JULY 22, 2016

So when it comes to advocate marketing, how do you show ROI? We held a video chat with Kevin Lau, Senior Marketing Manager of Customer Retention. The post Showing Advocate Marketing ROI: Insider Secrets from Two Successful B2B Marketers appeared first on Influitive.

ROI 53

ROI B2B Marketing Customer Retention 53

Think Customers

AUGUST 30, 2021

In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon. B2B sellers understand they need to change yet face challenges to creating successful digital-first sales experiences.

B2B 59

B2B Sales CRM Video 59

Magellan Solutions

JUNE 3, 2021

Minimize the Risks of Outsource B2B Telemarketing Through Pilot Campaigns. Uncertainty is part of B2B telemarketing. When outsourcing outbound B2B telemarketing or in general outsourcing, it requires a test of faith. Why Is Pilot Campaign Good for B2B Telemarketing ? When it comes to B2B telemarketing , 99.2%

B2B 52

B2B ROI Course Metrics 52

Influitive

MAY 15, 2015

If you were to ask a group of community managers what keeps them up at night, you’d likely hear the same two or three concerns at the top the list: engagement , lack of resources and, of course, ROI. The problem is, many B2B community managers are unsure about how to get started. Define your goals and make a plan.

ROI 61

ROI B2B Roadmap Metrics 61

Magellan Solutions

JUNE 7, 2020

B2B telemarketing is one of the most effective methods of generating leads. B2B telemarketing helps you address these concerns and give your prospects more confidence with the product or service you are offering. What is B2B Telemarketing vs. B2C Telemarketing? B2B Telemarketing Services. Global account management.

B2B 64

B2B B2C Advertising Sales 64

Kerry Bodine

JUNE 5, 2019

Two weeks ago, I delivered a webinar called “The Path To Journey Management” in partnership with Intouch Insight , a CX management solutions provider. I hope you’ll watch the webinar if you haven’t already — and that you’ll find the answers below helpful on your own path to journey management. Journey Managers.

Customer Journeys 136

Customer Journeys Management Touchpoint Banking 136

Oracle

OCTOBER 12, 2020

When reviewing the submissions for the prestigious Upshot Award for Best Demonstrated ROI in Marketing , one thing is utterly clear — each finalist had to think outside the box and use a data-driven mindset to achieve success. Let’s take a look at the Upshot Award finalists’ best practices on ways to achieve ROI in marketing.

ROI 52

ROI Marketing Sales B2B 52

InMoment XI

FEBRUARY 2, 2024

What’s particularly remarkable is that their expansive operation of over 600 locations and reviews is managed by a lean team of two. energy sector focused on how AI is revolutionizing how call center operations are managed and optimized, particularly in the processing and comprehension of call transcripts.

Hospitality 260

Hospitality Call Center Retail NPS 260

Kerry Bodine

JUNE 5, 2019

Two weeks ago, I delivered a webinar called “The Path To Journey Management” in partnership with Intouch Insight , a CX management solutions provider. I hope you’ll watch the webinar if you haven’t already — and that you’ll find the answers below helpful on your own path to journey management. Journey Managers.

Customer Journeys 120

Customer Journeys Management Touchpoint Banking 120

Kerry Bodine

JUNE 5, 2019

Two weeks ago, I delivered a webinar called “The Path To Journey Management” in partnership with Intouch Insight , a CX management solutions provider. I hope you’ll watch the webinar if you haven’t already — and that you’ll find the answers below helpful on your own path to journey management. Journey Managers.

Customer Journeys 120

Customer Journeys Management Touchpoint Banking 120

Magellan Solutions

JUNE 24, 2021

In a 2016-2017 talent shortage survey, employers found sales positions to be among the most difficult roles to fill, beating out even engineers, management, and executive roles. It’s important to anticipate the ROI you’ll get from us. The post Challenges Of B2B Outsourced Inside Sales appeared first on. TALK TO US!

Sales 52

Sales B2B ROI Leadership 52

C3Centricity

JUNE 2, 2021

Over the past several decades, I have managed over 250 projects, and am currently serving as the President of Consight Marketing Group. Price insensitivity is positively correlated with ROI. Cost is not as important in the business arena if there is a high ROI. Pricing #B2B #B2C Click To Tweet. New product pricing.

B2B 195

B2B B2C Brands Consumers 195

Lithium

SEPTEMBER 7, 2022

Digital customer care can meet and exceed your original ROI projects in several ways. To get to the bottom of the best ways to use and prove the ROI of Khoros Care, we sat down with Khoros product marketing expert and software engineer Josh Snider to get an expert opinion on the best and worst ways to use Khoros Care.

ROI 52

ROI Social Media Effort Score Chatbots 52

ClearAction

MARCH 24, 2017

Value Chain Solution to VoC ROI Lynn Hunsaker. Voice-of-the-customer (VoC) ROI can be elusive unless you’re adamantly driving customer experience transformation. The key to VoC maturity and ROI is not sophistication or breadth of market research. Value chain thinking is extremely valuable in customer experience management.

ROI 48

ROI Effort Score Customer Journeys B2B 48

Magellan Solutions

JULY 28, 2021

We will reveal the techniques used by Telemarketing Philippines to connect with uncooperative B2B potential clients. One of them is about convincing B2B prospects to listen to their pitch. Well, 63% of B2B customers who inquire about your service won’t convert for at least 3 months. Event Marketing (73%).

B2B 52

B2B Call Center Social Media Omni-Channel 52

Team Support

JUNE 3, 2020

Companies want you to switch, but when it comes to B2B (business-to-business) customer support software, how do you know when it’s a good idea? Can managing support interactions be chaotic? Believe it or not, some companies are still relying on spreadsheets to manage different areas of customer support.

B2B 64

B2B Software Self Service B2C 64

Lumoa

JUNE 30, 2022

Each of these challenges makes it harder for you to prove the ROI of customer experience and to sell other leaders on the importance of investing in CX. Let’s say you’ve managed to handle the other two challenges. If you run a B2B subscription model, maybe relationship-building and customer success are what you should focus on.

Customer Experience 277

Customer Experience How To Metrics Feedback 277

Confirmit

DECEMBER 4, 2018

There are three key building blocks forming our approach to enabling B2B organizations to get their Confirmit CX program up and running quickly. Compass : Consulting, services, and support to help you to Define, Deliver, and Drive your CX program to achieve long-term business improvement and tangible Return on Investment (ROI).

B2B 40

B2B Return on Investment Consulting Government 40

SmartMessage Blog

JULY 20, 2023

Brands can only manage this by constructing reliability, satisfying their audience, and preserving a mutual benefit. By focusing on retention, companies can decrease lead generation costs and improve their ROI. For example in the B2B arena, referencing long-term clients brings out the competitive advantage. How is it Managed?

Loyalty 52

Loyalty Management Loyalty Programs Competitive Advantage 52

Natalie Petouhof

JANUARY 29, 2016

In wanting others to see what I saw, I started down the road of creating ROI models for digital / social / online communities. Now many years later, I am hearing the same question so I revisited the topic in some new research, ROI of Online Cloud Communities. And note, ROI of online communities is NOT limited to customer service.

ROI 40

ROI B2C Case Study B2B 40

ClearAction

MAY 18, 2017

5 Radical Changes to VoC of the Future for ROI Maturity optimizecx. What’s the greatest challenge Voice of the Customer (VoC) managers face? Most VoC managers grapple with those at the expense of VoC’s purpose, according to ClearAction’s 5-year benchmarking of B2B customer experience practices.

ROI 54

ROI Feedback Survey Financial 54

Lumoa

MAY 5, 2022

Whether you work in B2B or B2C, CX is the sum of all thoughts, feelings, experiences and reactions the customer is left with. CXM (Customer Experience Management) focuses on using strategic methods for influencing the customer experience positively. The main responsibility belongs at the very top and in the management team.

Strategy 277

Strategy Customer Experience How To Analysis 277

GetFeedback

SEPTEMBER 24, 2019

Before you worry about proving the ROI of a VoC program, focus on building relationships and trust with the key stakeholders in your company. athenahealth, which provides solutions to the healthcare industry, had thousands of product update possibilities, according to senior VoC manager David Geary. How to win over top management.

How To 150

How To ROI Policies Analysis 150

Waypoint Group

SEPTEMBER 12, 2017

I was pleased to be interviewed by Rhianna Collier, Vice President & Managing Director at the Software & Information Industry Association (SIIA). The post Short Video: ROI on Customer Feedback Matters in B2B Companies appeared first on Waypoint Group.

ROI 20

ROI B2B Video Feedback 20

Forrester's Customer Insights

MARCH 27, 2024

If your approach to helping customers succeed is spread across account management, customer service, training, sales, customer marketing, etc., you’ll get a great return by consolidating it.

Customer Success 31

Customer Success ROI Customer Service Training Study 31

BirdEye

MAY 3, 2023

Importance of marketing channels for a business B2B vs B2C marketing channels Top marketing channels for your business Frequently asked questions about marketing channels Conclusion Understanding marketing channels (what is it?) It is important to know the distinctions between B2B and B2C marketing channels to create effective strategies.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

Waypoint Group

MAY 28, 2015

Unfortunately for B2B companies, getting a boost in sales doesn’t come from a Tonight Show debut or a Colbert Bump, like it would for artists or public figures. If you’re a B2B marketer, you may attempt to make a viral video, or better yet, use a strategic account based approach to engage with prospects. Averages are often misleading.

B2B 40

B2B Management Effort Score NPS 40

ClearAction

JULY 20, 2023

Non-stop for the past 25 years, technology for experience management and marketing have been super hot since CRM arrived on the scene. When executives ask for proof of ROI, there is a risk of losing funding — or losing a lot more than that. Buyers prefer to have minimal interactions with sales teams.

Technology 62

Technology Customer Success Consulting ROI 62

Daniel Group

AUGUST 1, 2023

Lynn Daniel CEO 704.749.5018 lynndaniel@thedanielgroup.com NEWS The Daniel Group, a B2B customer experience improvement leader, introduces the CX Institute, offering training and coaching to enhance CX programs. Three programs have been launched: CX Program Leader Certification, CX for Executive Teams, and CX for Frontline Managers.

Measurement 52

Measurement NPS B2B Groups 52

ClearAction

JUNE 29, 2023

This is in contrast to Experience Management maximizing brand allies via referrals and quick wins, and Touchpoint Management maximizing revenue (or productivity for employee experience or nonprofits or governments) by reversing and offsetting churn. When it’s hard to close this gap, then manage expectations better.

Leadership 62

Leadership ROI Customer Journeys Touchpoint 62

CustomerSuccessBox

SEPTEMBER 15, 2021

Suggested Read: ROI of implementing Customer Success. Likewise, a customer success manager can be instrumental in retaining a customer who is currently on a free trial by guiding them through the process, answering questions, and providing key support at an early stage. Read: Where to look for Customer Success Manager.

Customer Success 52

Customer Success B2B Net Promoter Score Competitive Advantage 52

Waypoint Group

AUGUST 30, 2016

Part 3: Better marketing ROI from Advocate & Detractor management Welcome to the third installment of our 5-part series about accelerating growth in B2B companies. The post [Part 3] 5 Ways B2B Companies Can Accelerate Growth appeared first on Waypoint Group.

B2B 40

B2B Company ROI Metrics 40