BirdEye

JUNE 16, 2023

Knowing how your customers feel about your brand makes growing a business easier and more efficient. Regularly conducted brand surveys help you gather such feedback. But brand surveys come in many different forms and choosing the right one is important to reap the benefits of your investments. Branding isn’t a one-time effort.

Survey 98

Survey Brands Strategy Social Media 98

Experience Investigators by 360Connext

APRIL 2, 2024

Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. Social media posts, brand websites, customer review websites, demo request forms, QR codes, email marketing messages, sales team outreach (SMS or phone calls), and every direct or indirect brand interaction are touchpoints.

Touchpoint 143

Touchpoint Customer Journeys Customer Experience Social Media 143

Experience Investigators by 360Connext

APRIL 2, 2024

Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. Social media posts, brand websites, customer review websites, demo request forms, QR codes, email marketing messages, sales team outreach (SMS or phone calls), and every direct or indirect brand interaction are touchpoints.

Touchpoint 137

Touchpoint Customer Journeys Customer Experience Social Media 137

Daniel Group

JULY 1, 2023

Welcome to Success Strategies | July 2023 Are You Losing Customers and Hurting Your Brand Because of Poor CX? Is poor CX causing customer loss and brand damage? In today’s competitive business landscape, customer experience (CX) plays a pivotal role in shaping brand perception and customer loyalty.

Brands 52

Brands B2B Touchpoint Effort Score 52

BirdEye

DECEMBER 5, 2023

Unlike brand reputation, which focuses on a single brand, business reputation management includes everything from the quality of your services to how you treat your customers and even the values your company stands for. When you treat your customers as individuals, it really strengthens their trust and loyalty to your brand.

Brands 64

Brands Management Social Media Analytics 64

SurveySparrow

JANUARY 6, 2023

A brand strategy is a business plan component that outlines how the company will sustain, function in the market. The goal of a brand strategy is to become memorable in the eyes of the consumer so that they choose your company over competitors. Strategic branding allows you to stand out from the crowd and build consumer loyalty.

Brands 52

Brands Strategy Advertising Competitive Advantage 52

Lumoa

MARCH 8, 2023

Delivering top-notch CX increases customer loyalty and enhances brand reputation, which can boost revenue. To stand out and be different, telcos must think outside the box and emphasize their brand value in day-to-day operations and CX. Here are the key takeaways from the webinar. Afterthought For telcos to thrive, CX is key.

Industry 208

Industry Customer Centricity Telecommunications Feedback 208

ShepHyken

MAY 7, 2018

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. My Comment: There are many ways for customers to communicate with the companies and brands they do business with. ” Agreed!

Customer Service 79

Customer Service Policies Retail Case Study 79

Oracle

FEBRUARY 14, 2020

Loyalty, or more aptly referred to as love for the purposes of this article, is a byproduct of exceptional consumer experiences. Yet, earning loyalty – love – is particularly challenging for brands in the face of increased competition and consumer apathy. Tip #3: Communicate the brand purpose.

Loyalty 79

Loyalty Brands Customer Journeys Loyalty Programs 79

Lumoa

FEBRUARY 9, 2023

If you want to know, how B2C CX is different from B2B CX, check: this insightful article, written by Lynn Hunsaker “ The big difference between B2B customer experience and B2C ” in MarketingMag Brand Experience Brand experience is how you design, see and want your customer experience to be. ” – Shep Hyken.

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

ClearAction

FEBRUARY 7, 2016

Customer Experience Articles. Customer experience articles. Peruse ClearAction articles, podcasts and webcasts, and ask how these best practices can be customized to your specific needs. Customer Experience is Decided by You article. Loyalty is Not Just for Customers article. Everybody Has a Customer article.

Customer Experience 48

Customer Experience Customer Centricity Employee Engagement Social Media 48

ECXO

JUNE 11, 2023

It’s the foundation for building brand loyalty, adoption and providing customers with an unforgettable, consistent experience. In this article, we want to walk you through 22 essential steps that will help you design an experience that sets your brand apart. How does it align with your customers’ values and needs?

B2B 130

B2B B2C Touchpoint Customer Journeys 130

C3Centricity

JUNE 25, 2020

If you’re one of them, then this article is for you. Do all your brands have a clear description of their target audience? Brand #Communications #Marketing Click To Tweet. #3 3 Identify the Needs Your Brand is Addressing. Mixed brand messages on what the brand can do for them will leave your customers perplexed.

Customer Centricity 177

Customer Centricity Competitive Advantage Trends Brands 177

Maru Group

SEPTEMBER 21, 2020

Given the government and media focus on the sugar and fat content in food targeted at children, we wanted to hear the parents’ voice and, specifically, how they really feel food brands and manufacturers should communicate with them. Brands are over-relying on desire and instant gratification. But is that what parents want?

Brands 52

Brands Communication Meeting Government 52

Second to None

MAY 15, 2018

The following article is a guest post submitted by Emma Miller from Bizzmark blog. Brands that want to stand out in today’s saturated and competitive marketplace need to have a carefully developed branding strategy. Still, customers’ perceptions of a brand is an even more important part of the equation.

Measurement 59

Measurement Brands How To Social Media 59

SurveySparrow

FEBRUARY 16, 2020

Do you know that companies have a brand value apart from their market cap? billion (in 2019) and its brand value was pegged at $125 million by Interbrand , a brand consultancy firm. In its report, Apple was the world’s strongest brand at $234.2 Your brand name is significant to the progress of your company.

Brands 52

Brands Strategy Marketing Brand Values 52

CSM Magazine

OCTOBER 25, 2022

We’ve already started to see brands spread bet and offer discounts of 25% or more to entice customers and manage this longer tail of buying. This is indicative of the financial pressures that brands face too. How can brands manage customer expectations and behaviour and still drive a good return? now it is hovering around 10%.

Brands 52

Brands Management Customer Service Return on Investment 52

SurveySparrow

SEPTEMBER 19, 2019

Do these brands’ colours, logos, mascots, etc, strike an immediate chord with you? That is because they have built a brand identity so strong that there are no equals in their realm. Wouldn’t you want your customers to remember your brand this way? What is a brand identity? Voice of the brand. Core Values.

Brands 64

Brands Survey How To Exercises 64

NobelBiz

APRIL 16, 2024

In this article, we’ll delve into what omnichannel customer engagement entails, its importance to businesses, the benefits it offers, challenges faced, and most importantly, how to create an effective omnichannel customer engagement strategy. This, however, is crucial for businesses that are trying to maintain a competitive edge.

Omni-Channel 52

Omni-Channel Customer Engagement Engagement Contact Center 52

ECXO

APRIL 10, 2024

Drawing a parallel between these concepts and customer experience, we find that the ‘frequency’ of customer emotions can significantly impact their experience with a brand, product, or service. When customers associate high-frequency emotions with a brand, they are more likely to have a positive experience and vice versa.

Connections 111

Connections Customer Experience Social Media Analysis 111

BlueOcean

JANUARY 22, 2019

Consumers Expect Brands to Know Their Personal Preferences. Consumers Want Brands to Use Their Power for Good and Not Just Profit. Silence is deafening, and apathetic brands are sounding alarms in the minds of consumers. How your brand responds to these concerns can be a high-stakes, make-or-break situation.

Consumers 204

Consumers Trends Customer Experience Strategy 204

Russel Lolacher

JUNE 15, 2021

I read a lot of articles, books and blog posts about customer service experience and ways to attract, retain and reacquire customers to keep organizations happy and healthy. Denise Lee Yohn wrote a great article in Forbes , highlighting that “a company no longer has a single employee experience; it has thousands of them.”

Employee Experience 128

Employee Experience Customer Experience Customer Service Customer Journeys 128

CSM Magazine

NOVEMBER 7, 2018

Investing in overall brand experience for customers is one of the most important aspects of any business. By building a happy, loyal customer base that makes brand interaction easy and enjoyable, businesses can ensure that they have the edge over competitors. Consumers are turning to brands which are hassle-free and easy to understand.

Interaction 221

Interaction Telecommunications Customer Satisfaction Social Media 221

ShepHyken

OCTOBER 13, 2017

This week we feature an article by Jess Mizerak discussing the future of brand loyalty and how to continue to be successful in the world of E-commerce. So, what’s the future of brand loyalty? You and I are consumers, too, so you probably know how it feels when brands only reach out to you to say “Hey you. What’s next?

Customer Centricity 73

Customer Centricity Loyalty Loyalty Programs Rewards Programs 73

Hallmark Business Connections

OCTOBER 27, 2020

* This article was originally published on AdAge March 3, 2020, prior to the widespread recommendation of social distancing and limited in-person interactions. Brands should take their customers’ loneliness as a rallying cry to step up and step into roles that bring more human interaction and caring into the world.

Company 98

Company Airlines Telecommunications Social Media 98

ShepHyken

APRIL 15, 2022

This week, we feature an article by Manpreet Chawla, senior digital marketing specialist at Knowmax , a knowledge base management solution for enterprises looking to provide exceptional customer experience to their customers via enhanced agent satisfaction. Read Shep’s latest Forbes article: How To Beat The Stock Market By Four Times.

Strategy 69

Strategy Customer Experience How To Knowledge Base 69

Lumoa

MARCH 20, 2018

If you want to know, how B2C CX is different from B2B CX, check: this insightful article written by Lynn Hunsaker " The big difference between B2B customer experience and B2C " in MarketingMag Brand experience Brand experience is how you design, see and want your customer experience to be. So let’s start! by David Cooperstein C.

Net Promoter Score 286

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 286

Strativity

APRIL 27, 2023

This article was written by James Lanyon, EVP, Strategy & Innovation ( james.lanyon@materialplus.io ) , and Sean Eidson, VP, Strategy & Innovation ( sean.eidson@materialplus.io ) at Material. Material works with some of the largest and most innovative restaurant brands. Here’s why it’s ending.”

Strategy 52

Strategy e-support Roadmap Customer relationships 52

Strativity

APRIL 27, 2023

This article was written by Josh Verseput, SVP, Analytics. Material works with some of the largest and most innovative restaurant brands. A 2019 Washington Post article reported that the boom was about to bust: “We just lived through the greatest period of restaurant growth in U.S. Here’s why it’s ending.”

Roadmap 52

Roadmap Customer relationships Brands e-support 52

CSM Magazine

MAY 16, 2023

They not only answer calls and questions, but engage your customers in friendly conversation, enthusiastically representing your brand values. It’s not only possible, but necessary in a market where customer experience often outweighs price and quality as determining factors in brand loyalty.

Contact Center 52

Contact Center Retail Training Leadership 52

CSM Magazine

DECEMBER 11, 2023

This article will guide you through the key factors to consider when evaluating different chatbot builders and why more and more businesses are choosing to partner with qualified software teams in Vietnam for their next-gen chatbot initiatives.

Chatbots 52

Chatbots Self Service Software Wait Times 52

Beyond Philosophy

SEPTEMBER 16, 2021

Welcome to my second article in a series about assessing customer centricity in our global Customer Experience consultancy. Marketing and Branding. In our next area of internal operations, we look at the alignment between the brand that you market to customers and the Customer Experience you provide. What did that mean?

Customer Focused 88

Customer Focused Marketing Customer Centricity Government 88

Second to None

MAY 17, 2019

An article examining startups in Chicago boiled the “Midwest Mindset” down to the pragmatic attitude of those in America’s heartland. [2] Perhaps the reliability of the ‘Midwest Mindset’ is exactly what your brand needs. Trial and error is inevitable for all brands, young or old. The Midwest.

B2B 90

B2B Roadmap Brands Culture 90

BirdEye

DECEMBER 8, 2023

It is important because it: Enhances local brand visibility effectively. Leverage social media platforms Social media management builds brand awareness and customer loyalty. This can increase brand recognition, customer retention, and business growth. Doing this creates a strong visual local branding.

Tips 59

Tips Strategy Marketing Social Media 59

BirdEye

OCTOBER 6, 2023

Your brand reputation management should be your #1 marketing priority. This constant threat to your brand’s name is known as reputational risk. Reputational risk is potential damage to an organization’s image caused by negative publicity, scandals, or crises that can impact revenue, brand value, and stakeholder loyalty.

Strategy 59

Strategy Social Media Airlines Software 59

Survicate

MARCH 13, 2019

Hence, if you implement this method correctly, you’ll be provided with meaningful insight into your brand value as well as your readers’ expectations. This article sheds some light on the topic. You should keep your website survey active on your blog and article pages permanently. Use your insights to create new articles.

Survey 87

Survey How To Feedback Social Media 87

Kustomer

APRIL 3, 2019

As Brad writes, “If you’re a CS leader, I believe embracing this strategic mindset shift is the best thing for your professional career, your customers, and your brand value.”. Read more in Brad’s full Forbes article here.

Brand Values 40

Brand Values Trends Customer Service Industry 40