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Nike versus Adidas: Who will win the digital transformation race in apparel retail?

Alida

This is especially true in apparel retail, where longtime rivals Nike and Adidas have both recently invested heavily in digital transformation and innovation to stay at the top of their game. Nike: Making apparel retail personal. It’s also prioritizing direct-to-consumer sales. Great minds think alike—even fierce competitors.

Apparel 153
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Connect customer feedback to your target audience with HappyOrNot Demographics

Happy or Not

By connecting customer feedback to your target audience’s demographic data. Using AI-powered technology, our touchscreen Smiley Touch terminal has been upgraded to allow businesses to unlock valuable customer demographic information and combine it with in-moment feedback data for unprecedented insights. So how is this made possible?

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What our data is telling us about how retailers can reduce holiday return volume

Talkdesk

Salesforce estimates that approximately 30% of all global holiday purchases in 2020 will be returned—about $280 billion worth of lost merchandise sales. This can include personalized email, proactive outreach or even surveys that provide an immediate feedback loop with insights into customer satisfaction (CSAT).

Retail 106
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Experiential retailing is the next big thing in activewear

Alida

If the rumor is true, Amazon will challenge industry leaders like Nike, Lululemon and Under Armour in the $44-billion active apparel market. Sales in athletic apparel rose 12 percent in 2016 , according to the market research firm NPD, as more consumers wear their workout clothes outside the gym.

Retail 100
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4 Ways Sales Psychology Influences Customer Behavior

Win the Customer

’s largest chain store, has decided to stop playing music in its stores following feedback from customers, the retailer announced at the end of May 2016. These retailers’ move away from muzak reflects an awareness of the impact subtle psychological elements of store atmosphere can have on sales.

Sales 52
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Customer loyalty: 5 strategies for creating lifelong fans of your brand

delighted

It’s easy to get caught up in sales and onboarding new customers that you forget about the importance of retaining them. Use feedback surveys to measure customer loyalty. One of the best ways to collect these insights and architect a detailed customer journey map is to gather feedback with customer survey templates.

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Why a startup mentality may not help big brands

Alida

” The apparel retail brand acquired a consumer data and analytics company so it can use data to treat every customer as a unique individual. For example, HBC bought Gilt Group to help it improve online sales, but sold it again to focus on its core business of running department stores.

Brands 138