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How Technology is Revolutionizing the Apparel Industry

Oracle

apparel industry market is the biggest in the world, according to Statista. With revenues of over $328 billion in 2017 and a projection of $390 billion in 2025, there are many ways technology can influence these numbers. Here are 4 ways newly introduced tech is revolutionizing how apparel is made, sold, and worn. Smart apparel.

Apparel 92
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Nike versus Adidas: Who will win the digital transformation race in apparel retail?

Alida

This is especially true in apparel retail, where longtime rivals Nike and Adidas have both recently invested heavily in digital transformation and innovation to stay at the top of their game. Adidas has brought together its brand, media and digital teams so they’re all focused on creating a better consumer experience.

Apparel 153
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3 notable trends in the retail apparel industry

Alida

Apparel companies are hanging by a thread as consumers spend less money on stocking their closets , preferring to express themselves through social media rather than by what they wear and favoring weekend getaways over new clothes. Apparel companies might want to stop trying to be all things to all people. Be more digital.

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Are retailers nimble enough to give consumers what they need and want right now?

PK

The question on everyone’s mind is, how can retailers navigate the new normal, where the ability to connect is more reliant on digital technology than ever? The first task is to look to consumers and ask, how can we address their most pressing needs? Consumers are looking to decrease close physical interaction. About the Author.

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K3 Acquires ViJi – Accelerating Strategy to ‘Change Retail for Good’

CSM Magazine

The combined solutions of K3 and Viji boost fashion and apparel brands to be more sustainable and ethical in their supply chain. critical software solutions, with a focus on fashion and apparel brands, today announced its acquisition of ViJi (Sas ). K3 , which provides business?critical Sustainability tops the agenda for 2022.

Retail 52
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With Benefits and Examples: What is Cross-Marketing?

SmartMessage Blog

Cross marketing definition is an innovative and collaborative marketing strategy where brands join forces to promote each other’s products or services. Consumers often appreciate the innovative and added value that such collaborations bring. What is Cross-Marketing? What are The Benefits of Cross-Marketing?

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CES Trends Capturing Hearts & Minds of Consumers

NetBase

It’s that time of year again, when the Consumer Electronics Show (CES) shares emerging technology that will rock our worlds in the coming year or so. We’re highlighting three here that capture the hearts and minds of consumers, along with social conversation found around each: managing emotion, sleep, and convenience contraptions.

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