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The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)

Experience Investigators by 360Connext

It’s easy to focus so much on gathering data or finding the perfect metric… we end up spending more time measuring than actually executing our ideas. We want to dispel the belief CX teams need perfect data to move forward. It’s a touchpoint metric and can address specific roadblocks in the customer journey. And that’s a problem.

Metrics 270
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5 Steps to Understanding Customer Needs Through Mindset Data

Oracle

Throughout every customer interaction with a brand’s touchpoint, the customer leaves behind clues as to their mindset. If you can tap into this type of data, you can adapt your experiences accordingly to make sure you’re catering for mindsets as well as what your customers actually want. Step 5: Measure, learn, and grow.

Data 190
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NPS and Journey Analytics: 2 Key Elements Of Your Customer Insights Program

Kerry Bodine

Rob’s answer was simple: The data crunchers got statistically better results when they included the zero. Enter journey analytics, an approach to insights and measurement that examines customers’ behavior not just at individual touchpoints, but along the paths they take as they attempt to accomplish their goals and tasks.

NPS 120
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NPS and Journey Analytics: 2 Key Elements Of Your Customer Insights Program

Kerry Bodine

Rob’s answer was simple: The data crunchers got statistically better results when they included the zero. Enter journey analytics, an approach to insights and measurement that examines customers’ behavior not just at individual touchpoints, but along the paths they take as they attempt to accomplish their goals and tasks.

NPS 120
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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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Customer Experience in Retail Guide: Explanations, Strategies, & the Future of CX

Lumoa

These elements, and others, are still significant today, of course. Where and how they take place has changed, of course. There are now multiple touchpoints for your customers–websites, apps, and newsletters in addition to your physical space (and they may never even set foot in your store!). Customer experience is the line.

Retail 236
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The Ultimate Guide: How to Build a Customer Experience Department

Lumoa

This department is tasked with analyzing customer feedback and data and disseminating its findings to improve the organization’s processes, products, and services. Decide When and How to Collect Data and Feedback 4. What are the key touchpoints for different personas? In This Article: Preliminary Steps 1. Where do they hang out?