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The Impact of Prescriptive Analytics in Business Decisions

InMoment XI

In an increasingly data-driven world, it is no longer enough to understand the past. Successful businesses utilize prescriptive analytics to aid in data-driven decisions that will improve their bottom line. Your business can use analytics to drive success and improve customer experiences. What is Prescriptive Analytics?

Analytics 260
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Voice of Customer Analytics: What, Why, and How to Do It

Lumoa

However, how VoC data is collected, analyzed, and acted upon has changed. Companies are finding that innovative technologies can make collecting voice of customer analytics more effortless than ever—and these technologies have opened up exciting new possibilities for improving customer experiences. What is Voice of Customer Analytics?

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The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)

Experience Investigators by 360Connext

It’s easy to focus so much on gathering data or finding the perfect metric… we end up spending more time measuring than actually executing our ideas. We want to dispel the belief CX teams need perfect data to move forward. Of course, we need to track some metrics to demonstrate the value of customer experience efforts.

Metrics 270
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Predictive Operational Data Analytics and NLP: complementary parts of the same world

Thematic

Predictive Operational Data Analytics combined with the high-value signals that come from NLP provide amazing insights on all three. So what is Predictive Operational Data Analytics about? The data is available for 100% of customers, on a continuous basis. Here is one way to think about text analytics.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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The Insights Beat: Stay On Course With Smart Data And Analytics Choices

Forrester's Customer Insights

As companies navigate through murky waters amid global health and economic headwinds, as a data and analytics leader, it may feel like there are many things that are out of your hands today. As you weather these conditions, it is still important to chart a steady course and be laser-focused on the parts you can […].

Course 61
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The Best Marketing Certification Courses for Marketing Professionals

ReviewTrackers

There’s a growing amount of training courses and certifications for the modern-day marketer. We here at ReviewTrackers rolled up our sleeves and sought the opinions and experiences of marketing professionals, asking them about the best and most essential marketing certification programs and courses. Website: [link]. Cost: Free.

Course 114