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NPS and Journey Analytics: 2 Key Elements Of Your Customer Insights Program

Kerry Bodine

Enter journey analytics, an approach to insights and measurement that examines customers’ behavior not just at individual touchpoints, but along the paths they take as they attempt to accomplish their goals and tasks. Of course, just like NPS, journey analytics isn’t a silver bullet by itself.

NPS 120
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NPS and Journey Analytics: 2 Key Elements Of Your Customer Insights Program

Kerry Bodine

Enter journey analytics, an approach to insights and measurement that examines customers’ behavior not just at individual touchpoints, but along the paths they take as they attempt to accomplish their goals and tasks. Of course, just like NPS, journey analytics isn’t a silver bullet by itself.

NPS 120
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Customer Experience in Retail Guide: Explanations, Strategies, & the Future of CX

Lumoa

These elements, and others, are still significant today, of course. Where and how they take place has changed, of course. There are now multiple touchpoints for your customers–websites, apps, and newsletters in addition to your physical space (and they may never even set foot in your store!). Customer experience is the line.

Retail 236
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How to Create Your Customer Journey Map and Optimize the Touchpoints

Retently

CFN Insight – A customer journey mapping tool that makes it easy to improve the customer experience, identify touchpoints, and assign the right key decision makers to act on said customer journey touchpoints. Also, it helps you improve all touchpoints. What are Customer Journey Touch Points?

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)

Experience Investigators by 360Connext

But they are part of a bigger view that needs to include operational data, usage rates, behavioral analytics, and more. CSAT can be a touchpoint metric, too, meaning it helps measure specific parts of the brand experience (as does your CES). It’s a touchpoint metric and can address specific roadblocks in the customer journey.

Metrics 270
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Building a Great CX Team

CX Accelerator

Customer Insights/Measurement/Analytics. CUSTOMER INSIGHTS/MEASUREMENT/ANALYTICS Understanding your customers is at the heart of customer experience. Once customer data has been gathered, an analytics function is required to derive meaningful, actionable insight from it. The 8 skills required by any CX team are: Strategy.