NPS and Journey Analytics: 2 Key Elements Of Your Customer Insights Program
Kerry Bodine
MAY 3, 2019
Typical surveys ask customers to provide the feedback on scales that range from 1 to 10, 1 to 7, and (less effectively) from 1 to 5. Rob’s answer was simple: The data crunchers got statistically better results when they included the zero. Of course, just like NPS, journey analytics isn’t a silver bullet by itself.
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