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NPS and Journey Analytics: 2 Key Elements Of Your Customer Insights Program

Kerry Bodine

Typical surveys ask customers to provide the feedback on scales that range from 1 to 10, 1 to 7, and (less effectively) from 1 to 5. Rob’s answer was simple: The data crunchers got statistically better results when they included the zero. Of course, just like NPS, journey analytics isn’t a silver bullet by itself.

NPS 120
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NPS and Journey Analytics: 2 Key Elements Of Your Customer Insights Program

Kerry Bodine

Typical surveys ask customers to provide the feedback on scales that range from 1 to 10, 1 to 7, and (less effectively) from 1 to 5. Rob’s answer was simple: The data crunchers got statistically better results when they included the zero. Of course, just like NPS, journey analytics isn’t a silver bullet by itself.

NPS 120
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The Insights Beat: Stay On Course With Smart Data And Analytics Choices

Forrester's Customer Insights

As companies navigate through murky waters amid global health and economic headwinds, as a data and analytics leader, it may feel like there are many things that are out of your hands today. As you weather these conditions, it is still important to chart a steady course and be laser-focused on the parts you can […].

Course 61
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Data-Driven Decision Making: The Differentiator

Helpt

Significance of Data-Driven Decision Making Do you trust your gut? We at Helpt feel your frustration and we have a solution for you: data-driven decision making (DDDM). Thos methodology illustrates a move away from intuition-based decisions towards those that rely on hard, analytic data. Today, we have big data.

Data 52
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5 Steps to Understanding Customer Needs Through Mindset Data

Oracle

If you can tap into this type of data, you can adapt your experiences accordingly to make sure you’re catering for mindsets as well as what your customers actually want. It’s all possible through “experience analytics”, which takes five steps to implement and benefit from.

Data 190
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You’ve Got Data? Well Don’t Start There!

C3Centricity

Did the title about data make you curious? Of course, in today’s data-rich environment I’m not really suggesting that you actually ignore it! If so, then just follow the steps I detail below and you will soon be doubling, quadrupling, if not 10x the ROI of your data. The Current Situation with Data.

Data 206
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NPS and Journey Analytics: 2 Key Elements Of Your Customer Insights Program

Kerry Bodine

Typical surveys ask customers to provide the feedback on scales that range from 1 to 10, 1 to 7, and (less effectively) from 1 to 5. Rob’s answer was simple: The data crunchers got statistically better results when they included the zero. Of course, just like NPS, journey analytics isn’t a silver bullet by itself.

NPS 67