BirdEye

FEBRUARY 29, 2024

In this blog, we’ll take a deep look at modern marketing agencies’ unique social media management challenges and share five critical strategies to optimize workflows so you can scale confidently. The landscape of social media management for agencies First, let’s set the stage. Watch the Free Demo Now.

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Social Media Tips Management Multi-Channel 58

BirdEye

DECEMBER 21, 2022

Social media is an ever-changing landscape where trends rise and fall every day. If you aren’t keeping a close eye on the latest social media trends, you might be left guessing while your follower count decreases. Take the initiative to develop a social media campaign for TikTok. billion users by 2023.

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Social Media Trends Video Brands 97

BirdEye

DECEMBER 30, 2022

As a social media manager, your success hinges on how well you can engage with and grow your audience. Figuring out the best time to post content on each social media platform can make or break your campaigns. Table of contents When is the best time to post on social media in general? Try A/B testing.

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Social Media B2C Healthcare B2B 98

InMoment XI

MARCH 21, 2022

With that being said, Graham Tutton, InMoment’s Global Head of Consumer Products, has put some thoughts together around some of the biggest challenges facing the utilities sector, and what customer experience leaders can do about these for our latest webinar. Solve the Challenge: Text Analytics to the Rescue.

Brands 529

Brands Roadmap Strategy Social Media 529

NetBase

SEPTEMBER 10, 2020

Being on top of the metrics that matter to your brand is a great feeling, and it certainly applies to your brand’s social media efforts. Here we’ll explore the why and how of conducting a social media audit by focusing on: What a social media audit. Analyzing your social media channels.

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Social Media How To Metrics ROI 56

BirdEye

JANUARY 13, 2023

Engagement is the measurement of success on every social media platform. If you want to increase your engagement rate, you need to know what social media engagement posts are and how to use them. We’ll also give you some best posting practices to keep your brand’s engagement rates high on any social media platform.

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Social Media Engagement Company Video 52

InMoment XI

SEPTEMBER 13, 2022

We at InMoment have had the pleasure of working with some of the world’s greatest brands—and one brand that definitely stands out on that list is global footwear retailer, Foot Locker. By understanding their consumer, Foot Locker knows its role is to provide expertise with tools, products, and experiences to keep athletes fired up.

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Innovation Sports Tips Video 493

NetBase

MAY 9, 2019

Though Social Media Analytics has been a common business tool for nearly a decade now, various aspects still feel mysterious and confusing to those who haven’t followed its progression. This isn’t helped by the constant evolution of the industry, bring new terms – like Next Generation AI Analytics – into the equation.

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Social Media Analytics Analysis Airlines 62

NetBase

OCTOBER 10, 2019

And there are five YouTube marketing musts that are key to any brand’s efforts – items that are informed by social media analytics! We’ll connect it back to the social analytics insight brands can capture in NetBase as we go! YouTube Analytics Overview. YouTube, by the Numbers. Very much so.

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Social Media Analytics Marketing Video 53

NetBase

JULY 15, 2020

Social Media Analytics has been a common business tool for a good bit of time now, yet various aspects still feel mysterious and confusing. It brings new, exciting terms – like Next Generation AI Analytics – into the equation all the time. How does social media monitoring work? How can I learn more?

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Social Media Brands Analytics Airlines 52

NetBase

MAY 30, 2019

When offering a top-notch experience is your product, you’ve got your work cut out for you in today’s consumer-empowered climate. But we’ve got the CX analytics secrets that can unlock everything – and all brands can benefit. That said, the definitions of “basic” and “standard” may not be what you assume. Want an edge?

Hospitality 56

Hospitality Analytics Report Consumers 56

NetBase

JULY 24, 2020

And it’s winning consumer love, which is the name of game when it comes to marketing these days. Brands and consumers fighting price gouging and stockpiling. How a brand can stay one step ahead of their consumers, with consumer and market research. 66% of consumers say brand transparency is key to their support.

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Consumers Social Media Brands Analysis 90

Experience Investigators by 360Connext

MAY 7, 2024

First: A few definitions and clarifications. AI personalizes the customer experience by creating proactive offers and predicting service needs, seamlessly connecting consumers with what they need and want through their preferred channels. What Are Artificial Intelligence and Generative AI?

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Strategy Customer Experience Self Service How To 143

NetBase

JANUARY 15, 2019

If you’re constantly looking at social insights – and you should be – is it really important to perform a social media audit ? The social analytics you look at in the day to day are likely real-time insights. These are the questions a social audit answers. Here’s why – and how any brand can go about it.

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Social Media Brands Analytics Consumers 53

NetBase

JUNE 10, 2019

They could do so much better, pretty immediately, if they’d just let social media insight guide the way. What Social Media Insight Tells Brands . Consumer preferences (unmet needs, or just areas to pay closer attention to over others in the moment). Rapid Decision-making with Social Analytics.

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Social Media Competitive Advantage Comparison Metrics 43

NetBase

SEPTEMBER 7, 2020

The pandemic has been hard on consumers financially. And this is why there’s a very wise push for brands to help consumers shop for jobs instead of sales today. And one company is behind this consumer and market intelligence -informed effort. LaborDayOn Effort Helping Consumers Find Jobs. It’s a smart move.

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Consumers Brands Social Media Sales 75

NetBase

NOVEMBER 7, 2019

Every marketer must have real-time social insights they can trust to inform strategic decision-making for their businesses. At Social Media Week, NetBase was joined by industry leaders from L’Oréal UKI, McCann and Huawei to answer just that! Savvy, Complicated Consumers. Thomas Curwen, Global Analytics Manager, Huawei.

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Social Media Strategy Marketing Analytics 40

NetBase

SEPTEMBER 21, 2018

With social analytics, there’s no reason you can’t reasonably predict campaign success – when you have the right tools and approach. Example: The International Peace Institute is the definition of “lean” – they have no marketing budget to speak of. sunglasses quiz was based on 8 customer personas crafted from audience analytics.

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Social Media Analytics Return on Investment Trends 56

NetBase

APRIL 27, 2020

Social media has given birth to many things that can be considered useful in today’s business world, but perhaps the best invention is the meme. Connecting businesses to consumers on an emotional level, memes have the ability to showcase a sense of humor, and most importantly right now, show solidarity. COVID-19 Meme Messaging.

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Culture Consumers Social Media Entertainment 63

Lumoa

FEBRUARY 9, 2023

Our A to Z Guide to Customer Experience Definitions and Terms covers everything you need to know, from clear definitions of key terms to a comprehensive overview of the topic. Long-term actions are based on the analytics results of customer feedback. Both groups of technologies can be utilized to make analytics more actionable.

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Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

NetBase

NOVEMBER 7, 2019

Every marketer must have real-time social insights they can trust to inform strategic decision-making for their businesses. At Social Media Week, NetBase was joined by industry leaders from L’Oréal UKI, McCann and Huawei to answer just that! Savvy, Complicated Consumers. Thomas Curwen, Global Analytics Manager, Huawei.

Social Media 40

Social Media Strategy Marketing Analytics 40

NetBase

MARCH 20, 2019

It seems impossible that any brand or business could question the usefulness of social media, but some still do. This is likely because they aren’t seeing the ROI they want – but it’s not social media’s fault! In most, if not all, cases the problem is not social, but a disconnect in what you’re measuring.

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Social Media ROI Measurement How To 40

NobelBiz

AUGUST 23, 2022

Call centers that use a Speech Analytics system may detect these friction areas and take steps to improve their goods and services, customer journeys, and agents’ handling of consumer demands. In this article, we will try to outline everything there is to know about speech analytics. What is call center speech analytics?

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Call Center Analytics Contact Center Self Service 52

BirdEye

AUGUST 25, 2023

Social media is an amazing platform for customers to discover brands, local businesses, and products for their needs. But these platforms hold the potential to be so much more, when combined with social shopping. You can turn your social media audience into customers without them having to leave the platform at all.

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Social Media How To Ecommerce Advertising 98

SurveySparrow

APRIL 28, 2023

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. Understanding consumer behavior is crucial for businesses to create effective marketing strategies that appeal to potential customers and lead to increased sales.

Consumers 52

Consumers Advertising Social Media Culture 52

NetBase

JANUARY 28, 2020

NetBase Quid will give businesses an unprecedented solution to understanding consumer and market data. NetBase, the industry leader in social media analytics, announced today it will merge with Quid, a leader in AI driven text analytics. Customer View: Innovative Analytics & Unparalleled Insight.

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Social Media Airlines Analytics Leadership 124

CSM Magazine

SEPTEMBER 28, 2021

Exclusive research conducted in partnership with CGA ranks the most important pieces of information in the consumer journey and shares best practices for digital reputation management. The study included insights from 2,000 nationally representative consumers who visit a bar, restaurant, pub or hotel once every six months.

Hospitality 52

Hospitality Study Consumers Social Media 52

SurveySparrow

JUNE 8, 2021

Customer research (or consumer research ) is a set of techniques used to identify the needs, preferences, behaviors, and motivations of your current or potential customers. Here are some key reasons why you should research customers: Know the Why : Your analytics dashboard merely tells you what your customers do. Secondary research.

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Social Media Analysis Survey Competitive Advantage 52

BirdEye

MAY 8, 2023

Analytics Marketers must have an understanding of analytics to analyze data and make decisions based on results. Every major marketing channel today gives detailed analytics and knowing how to leverage them is definitely a big requirement for any marketer. Good marketing comes with a lot of moving parts.

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Marketing Social Media Multi-Channel Leadership 98

InMoment XI

FEBRUARY 12, 2024

These reviews, which appear on Google Maps and Google Search as well as on your company’s Google Business Profile, give people a way to share their experiences not only with businesses but with fellow consumers, too. 94% of consumers say that a negative review has convinced them to avoid a business.

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How To Policies Feedback Guidelines 260

SurveySparrow

JANUARY 25, 2022

SPSS data analysis is employed in these industries across the entire analytics process, starting from data planning and collection to analysis, reporting, and deployment. It is not easy to work with such data, and it is also a time-consuming process. This is where analytics can be a life-saver, literally at that. Increase ROI.

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Healthcare Analysis Retail Analytics 52

Truthlab

JULY 18, 2019

What is User Analytics? User analytics involve tracking activities of users who visit a particular website or mobile app. User analytics utilize tracking codes or cookies placed into the user’s browser to gather data from multiple sources such as: Website and mobile app activity of users. Language , age, gender.

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Analytics Customer Experience Social Media Analysis 54

BlueOcean

FEBRUARY 14, 2018

Remember when social media was the young upstart of the customer care channels and voice was still king? Even though social media doesn’t handle the lion’s share of support interactions, customers still demand a lot from it. The early results are promising but there is definitely a ways to go.

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Omni-Channel Social Media Contact Center Self Service 149

NetBase

DECEMBER 16, 2019

Wasting budget on a social site that your target segment doesn’t frequent is tragic, and easily avoided by using social analytics to determine channel targeting! Understanding the sources your social analytics tool is retrieving data from is step one. Social Analytics Sources that Inform Channel Targeting.

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Analytics Advertising Social Media Metrics 52

BirdEye

JANUARY 6, 2023

Understanding social media algorithms can be the difference between success and failure. In this article, we’ll teach you everything you need to know about the most well-known social media algorithms and explore ways to help your company rank. Table of contents What are social media algorithms?

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Social Media Video Sports Trends 19

NetBase

JUNE 27, 2019

Social analytics and Artificial Intelligence (AI) are converging in exciting new ways, offering amped up predictive capabilities that make brand marketing more powerful than ever. Two terms that can be confusing/conflated at times are predictive marketing and predictive analytics. Predictive Analytics Will Always Be Amazing.

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Analytics Social Media Consumers Brands 46

NetBase

OCTOBER 31, 2018

As we celebrate Halloween, let’s take a moment to recognize the monsters hiding in your midst on social. Consumers don’t turn into gremlins overnight – so why are you letting them catch you off guard? Follow Social Listening Breadcrumbs. Learning from other brands is a huge benefit of social analytics.

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Analytics Social Media Analysis Tools 59