Brandwatch CX

FEBRUARY 23, 2024

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights.

B2B 52

B2B Brands Social Media Wireless 52

Optimove

APRIL 23, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: The 2024 Optimove Insights Report on Marketing Fatigue provides crucial insights for marketers. The survey and report delve into consumer attitudes toward marketing fatigue, providing essential insights for brands navigating the ever-evolving marketing landscape.

Marketing 64

Marketing Survey Report Consumers 64

AWS Machine Learning

NOVEMBER 26, 2023

Amazon Personalize is excited to announce the new Next Best Action ( aws-next-best-action ) recipe to help you determine the best actions to suggest to your individual users that will enable you to increase brand loyalty and conversion. The following table is an example of a brand showing the same set of actions to all users.

Loyalty 78

Loyalty Brands Loyalty Programs Multi-Channel 78

Optimove

AUGUST 7, 2022

What is Mobile App Analytics? Mobile app analytics captures data from mobile apps to determine app visitors, record behavior, and describe app performance. Mobile app analytics help you answer various questions about your app’s users, including: What do users engage with inside your app? App Analytics Best Practices.

Analytics 40

Analytics Metrics Groups Measurement 40

InMoment XI

MARCH 27, 2024

A well-crafted automotive reputation management strategy is essential for any auto brand looking to build trust, foster customer loyalty, and thrive in a competitive market environment. brands must recognize that the ability to manage their digital channels and digital reputation is a crucial success factor. .

Automotive 260

Automotive Management Social Media Feedback 260

Gravy Analytics

JULY 29, 2019

Gravy Analytics is excited to launch 22 new audiences for use in digital advertising campaigns. Proximity to Brands – These are mobile consumers observed at popular restaurant and fast food chains, like Arby’s, Chipotle, KFC, Olive Garden, Red Lobster, and TGI Fridays. Perfect for use in your next B2B advertising campaign. .

Analytics 69

Analytics Brands Advertising B2B 69

C3Centricity

NOVEMBER 4, 2019

Brand Building. Many large CPG companies, such as P&G, Coca-Cola and Nestle, have changed the name of their Marketing departments in the past twenty years, to Brand Building. And with few exceptions, they prioritised thoughts about themselves and their brands, and rarely took their customers’ perspective.

Customer Centricity 149

Customer Centricity Brands Advertising Consumers 149

C3Centricity

NOVEMBER 21, 2018

BRAND BUILDING. In the past decade or so, many large CPG companies such as P&G and Nestle renamed their Marketing departments as Brand Builders, in the hope of adapting to this new world. brand #Marketing #CEX #CRM Click To Tweet. They are far less likely to be loyal to only one brand than they used to be.

Brands 192

Brands Customer Centricity Customer Journeys Consumers 192

Gravy Analytics

JULY 1, 2019

Gravy Analytics is pleased to announce the release of 21 new precision and proximity audiences for use in digital advertising campaigns. Proximity to Brands – Reach mobile consumers who are seen at or in close proximity to brands including Best Buy, Burger King, CVS, McDonald’s, Petco, Taco Bell and Wendy’s.

Analytics 56

Analytics Brands Advertising Retail 56

Kitewheel

MAY 14, 2019

Most businesses have realized that it is time to start journey analytics. Analytics is an expensive direction for businesses to pursue if those efforts don’t deliver a return on their investment. Gartner rightfully points out that right now, across almost every industry, analytics resources are misaligned with business goals.

Analytics 40

Analytics Brands Customer Journeys Metrics 40

inQuba

JULY 3, 2022

The domain is comprised of traditional journey mapping, Journey Analytics and Journey Orchestration. In short, customers’ journeys need to be understood before they can be managed, and Journey Analytics makes this possible. So, what is this analytics aspect of journey management all about? What is Customer Journey Analytics?

Customer Journeys 52

Customer Journeys Analytics Omni-Channel Multi-Channel 52

NetBase

APRIL 5, 2019

April 2019 Update: Our list of free social media analytics tools has been refreshed for 2019 – check it out below! That includes product and service offerings, of course, but it also extends into the shopping experience, customer care, and what your brand stands for. WHAT IS SOCIAL MEDIA ANALYTICS? But which tools are “right?”

Social Media 99

Social Media Analytics Tools Marketing 99

InMoment XI

AUGUST 23, 2023

Ignoring these complaints or treating them as isolated incidents can result in a negative impact on brand reputation and customer loyalty. Real-time data collection, unstructured data analytics and predictive customer analytics are essential for gaining insights into customer sentiment and behavior.

Customer Experience 260

Customer Experience Omni-Channel Employee Engagement Innovation 260

Lithium

JUNE 27, 2022

Take a deep dive into reading between the lines of your TikTok analytics and why they’re unlike any other. billion lifetime downloads globally. It’s possible that it’s been a recent challenge to understand how your brand could fit into this social engagement circus. TikTok, TikTok, TikTok, kids these days say it’s all the rage.

Analytics 52

Analytics Engagement Social Media Video 52

NetBase

APRIL 2, 2019

Understanding the emotions motivating consumer behavior is never easy, and consumers posting online about every bit of their experience with your brand compounds the problem. With sarcasm, imagery and emojis thrown into the mix, brands struggle to gather accurate insight to inform strategy. Let’s take a peek.

Analytics 90

Analytics Report Social Media Consumers 90

NetBase

JULY 8, 2020

Brand strategy planning requires accurate and transparent consumer and market intelligence , or you’re starting at a deficit. And our recent report on The Importance of Market Insight for Brand Strategy pairs well with our 2020 Report on How Social Analytics is Important to Brand Management for this purpose.

Brands 70

Brands Analytics Report Consumers 70

Brandwatch CX

FEBRUARY 15, 2019

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% Top 7 Free Instagram Analytics Tools. in 2013 to 32.3% Simply Measured.

Analytics 82

Analytics Tools Social Media Metrics 82

NetBase

OCTOBER 5, 2018

So why are brands missing so many opportunities on the customer experience analytics front? The 2018 Consumer Experience Analytics Report highlights the ways brands are on target – and the areas where they need to better their aim. And that is what brands need to remember. Brands Are Focusing on the Wrong Data.

Omni-Channel 45

Omni-Channel Analytics Consumers Report 45

NetBase

APRIL 5, 2019

April 2019 Update: Our list of free social media analytics tools has been refreshed for 2019 – check it out below! That includes product and service offerings, of course, but it also extends into the shopping experience, customer care, and what your brand stands for. WHAT IS SOCIAL MEDIA ANALYTICS? But which tools are “right?”

Social Media 85

Social Media Analytics Tools Marketing 85

NetBase

FEBRUARY 28, 2020

Wondering why most social marketing campaigns fail to meet brand expectations? It’s because they’re long on expectations and short on insight – and it’s why having a strategic social analytics program is so essential. Our latest report shares Five Steps to Building a Successful Social Analytics Program. Protect brand reputation.

Analytics 60

Analytics Automotive ROI Metrics 60

Lumoa

MARCH 12, 2023

These tools typically include features such as customer data management, analytics and reporting, automation, and personalization. Higher brand loyalty. 95% of customers report that customer experience is essential to brand loyalty. Say a customer contacts your support team because they run into a problem. Evaluate features.

Customer Experience 208

Customer Experience Customer Journeys NPS Analytics 208

CSM Magazine

FEBRUARY 11, 2021

Calabrio has recognised three organisations with awards for their innovative use of workforce optimisation analytics. Insights from these analytics-driven contact centres have been captured in a free to download ebook to help other businesses support different ways of working in turbulent times. About Calabrio.

Analytics 59

Analytics Net Promoter Score eBook Case Study 59

NetBase

JULY 13, 2020

Smart brands are prepping for every eventuality in a pivotal back to school year. From decreasing lead times for marketing, to creating alternate advertisements for all circumstances, brands are actively dancing to consumers’ beat. Super Brands Set to Entice – brands that are meeting consumer needs outside of offering 50% off.

Brands 84

Brands Ecommerce Analysis Retail 84

InMoment XI

JANUARY 2, 2023

It is often referred to as a brand or relationship metric. When you edge out the competition through world-class customer experience—think JetBlue, Starbucks, Charles Schwab, and Trader Joe’s—your customers will reward you with repeat business and brand advocacy. Download eBook. NPS Survey Powered by InMoment.

Net Promoter Score 295

Net Promoter Score NPS Metrics Effort Score 295

InMoment XI

SEPTEMBER 1, 2022

Invest in the Right Analytics: Predictive models help to extend lifetime value (LTV) by warning you when specific customers are likely to churn. At InMoment, we frequently sit down with brand executives and look at real-time metrics that show how much revenue has been recovered due to their closed loop program.

Customer Retention 260

Customer Retention How To Customer Journeys Telecommunications 260

BirdEye

MARCH 20, 2023

Today, 90% of people with a social media account use social networks to communicate with brands and businesses. As a business looking to improve brand awareness, lead generation, and scale growth, social media management has to be a part of the overall strategy. That brand consistency reinforces your brand identity.

Social Media 52

Social Media Brand Values Strategy Brands 52

Optimove

FEBRUARY 20, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: Customers expect personalized experiences now more than ever. A brand can extract more value from a CDP by enabling other departments – like Data Teams, Business Intelligence, and the Customer Service team – to gain access. It truly puts customers first.

Data 59

Data Return on Investment Analytics ROI 59

NetBase

MAY 20, 2019

With more than 500 million active daily users , Instagram is the hottest platform for brands to be on right now. We’re here to help marketers prove they’re putting their brand’s money where the engagement is with analytics tool tips that they can implement immediately. Let’s get started! The Changing Face of Instagram.

Analytics 58

Analytics Banking Airlines Comparison 58

C Space

APRIL 27, 2020

The Brand Move Roundup – April 27, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Brand Move Roundup – April 27, 2020. million in March.

Brands 52

Brands Fashion Social Media Sports 52

CSM Magazine

NOVEMBER 3, 2022

Recent research shows consumers believe there is a direct correlation between contact centres and brand loyalty. According to 88% of contact centre managers, brand perception also directly influences overall company revenue. An astonishing 60% of consumers have switched brands due to negative contact centre experiences.

Loyalty 52

Loyalty Brands Self Service e-support 52

Optimove

SEPTEMBER 29, 2023

Gartner noted that Optimove is a “Customer-Led Marketing Platform [that] embeds an integrated CDP, centralized profile management, analytics and segmentation, journey and campaign orchestration, and channel execution.”

Marketing 78

Marketing Analytics Report ROI 78

GetFeedback

AUGUST 14, 2019

Preferences for how they interact with your brand today will certainly shift in the future. Go beyond basic analytics. Are they properly trained on the experience your customers expect from your brand, regardless of who delivers it? Download the Toolkit. Always keep tabs of changing customer needs. It’s not a quick fix.

Customer Satisfaction 389

Customer Satisfaction Customer Journeys Effort Score How To 389

Fox Metrics

JULY 2, 2020

With marketing analytics tools, you can measure, track, analyze, and manage your marketing performance to maximize ROI. A Forrester Consulting study found that “marketers who deploy five or more marketing analytics tools are 39% more likely to have improvements in overall marketing performance.” Google Analytics. FoxMetrics.

Analytics 59

Analytics Tools Marketing Social Media 59

NetBase

JULY 9, 2019

Reddit influence is one of the best kept secrets in many a brand’s marketing toolbox, primarily because it’s a tough nut to crack. Here’s how it looks: And here’s how it works: Users create a screenname, and are guided to use something that is not identifiable as them (unless they’re a brand, more on that next).

Analytics 76

Analytics Marketing Sports Groups 76

NetBase

MAY 30, 2019

Such is the lot of hospitality and restaurant brands. But we’ve got the CX analytics secrets that can unlock everything – and all brands can benefit. Here are some highlights from the NetBase report 2019 Hospitality & Restaurants: 25 Secrets Unlocked by Customer Experience Analytics. One Super Easy Box to Check.

Hospitality 56

Hospitality Analytics Report Consumers 56

BirdEye

MARCH 22, 2024

Detailed follower analytics A good follower tracker for Instagram should offer detailed analytics, not just follower counts. This allows you to centralize analytics and streamline your social media management. Offers comprehensive analytics to track the performance of their social media campaigns.

Social Media 59

Social Media Strategy Multi-Channel Analytics 59

ReviewTrackers

MARCH 21, 2017

Given the realities of today’s customer-led market and real-time customer feedback , it’s more critical than ever for brands to track, monitor, and listen to what customers are saying online. If you’re hoping to effectively and efficiently monitor your brand based on what customers are saying, you’ll need a tool to help you get the job done.

Social Media 101

Social Media Tools Brands Analytics 101