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How to Build the Most Effective Personalization Strategy for Your eCommerce

Joe Rawlinson

Ecommerce personalization is the process of tailoring a customer’s online shopping experience to their individual preferences. This can be done by collecting data about the customer’s browsing history, purchase history, contact information, and then using that data to create a profile for the customer.

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iOS 14.5: The New Frontier of Ecommerce Retention

Retently

Gone are the days when you could drop-ship your way to success, customer experience and customer lifetime value becoming more immediate priorities. User privacy and app tracking have been top-of-mind topics for the ecommerce advertising industry for the past years. But what did it mean for ecommerce? With over 1.8

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How the Best Ecommerce Sites Thrive in the Age of Amazon

Oracle

Commerce Department , ecommerce grew 16% in 2017—a peak since 2011, when online retail grew 17.5% The best ecommerce sites approach this challenge with curiosity rather than a feeling of defeat. To stand out in a crowded market, the best ecommerce sites turn challenges into opportunities. Here’s how.

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Choosing the right customer referral incentive to drive referrals

delighted

When executed well, referral programs with the right referral incentives can be an extremely cost-effective way to win your company’s most loyal and profitable customer base. You’ll want to consider what motivates both your existing customer (to make the referral) and their friends (to give it a try). Let’s walk through why.

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See How Paper Source Increased Customer Reactivation rate by 126%

Optimove

With the declared goal to “Do Something Creative Every Day,” Paper Source is committed to offering inspiration and innovation to their customers as they celebrate life’s special moments, both big and small. They are also committed to the same values of creativity and innovation in their customer marketing.

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Net Promoter Score for Ecommerce: 9 tips & tricks

Retently

As an ecommerce business, Net Promoter Score® might be the most powerful KPI in your CX toolkit. Net Promoter Score is a metric that measures the likelihood of a customer recommending your brand to their personal and professional social circle. Earning and retaining loyal, happy customers is rarely something that happens by chance.

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30 Digital Marketing Trends You Can’t Ignore in 2020

Fox Metrics

It’s not unusual for a customer to find products on social media, visit your website to get more information about the product and then make the purchase in the physical store. Customers are moving to businesses that offer multiple channels, and it’s time you invest in expanding your marketing channels. Image Source: FoxMetrics.

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