Michelli Experience

MARCH 2, 2016

Recently Starbucks announced a change in their highly regarded loyalty program and I heard both praise and deep criticism. Sadly, I felt very old because in 2004 the mere mention of a loyalty program at Starbucks was not well-received. In the recent change to the Starbucks loyalty program, the company is moving toward a reward system based on customer spend not simply based on customers making a set number of purchases.

Loyalty Programs 113

Loyalty Programs Loyalty Consulting Rewards Programs 113

Michelli Experience

MARCH 1, 2016

Loyalty Programs 113

Loyalty Programs Loyalty Consulting Social Media 113

Comm100

NOVEMBER 23, 2016

We all know customer loyalty is the driving engine for a flourishing business. But what is customer loyalty, actually? Customer loyalty is having customers who are committed your company and your products , not just a price point that a competitor can easily emulate. But customer loyalty goes two ways, and first you have to prove your loyalty before expecting to receive any in return. A solid customer loyalty program.

Loyalty Programs 148

Loyalty Programs Loyalty Customer Experience Airlines 148

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program. These findings point to a need for brands and marketers to flip the concept of loyalty. Include Me Loyalty members want to be part of your brand’s story.

Loyalty Programs 72

Loyalty Programs Loyalty omnichannel Brands 72

Oracle

MARCH 18, 2021

And for the most avid travelers engaged in airline, credit card, and hotel loyalty programs, 2020 provided extremely limited opportunities to maintain status, earn points, or redeem travel rewards. To address this vacuum, leading travel brands have revamped their loyalty programs, shifting away from spend-and-get models toward personalized value-based loyalty programs. Travel loyalty reimagined. Acting on customer loyalty data.

Loyalty Programs 62

Loyalty Programs Travel Airlines Hotels 62

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program. These findings point to a need for brands and marketers to flip the concept of loyalty. Include Me Loyalty members want to be part of your brand’s story.

Loyalty Programs 49

Loyalty Programs omnichannel Loyalty Brands 49

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. We estimate only about a third of grocery chains worldwide operate a points-based rewards program. Loyalty programs are essentially a value exchange. A winning program in the grocery sector.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Infographics 52

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. Travel is one of the most venerable loyalty sectors – so it may surprise some that leading brands often approach Currency Alliance, asking for help to find additional loyalty partners. are now ripe for inclusion in loyalty coalitions.

Travel 40

Travel Loyalty Programs Airlines Loyalty 40

ShepHyken

AUGUST 30, 2019

By working to increase your customer lifetime value, you can afford to spend more on advertising, out-market competitors, and increase company profits. As a matter of fact, 97 percent of consumers say customer service is a big factor when it comes to brand loyalty. Create Loyalty Programs with Enticing Rewards. Another excellent way to sustain customer lifetime value is to create a loyalty program.

Customer Experience 113

Customer Experience Loyalty Programs Lifetime Customer Airlines 113

ShepHyken

APRIL 17, 2018

Ushering in the Next Evolution of Brand Loyalty and Customer Experience. What does the future of brand loyalty look like? Shep Hyken sits down with Patrick Reynolds, Chief Marketing Officer for SessionM , to discuss how technology is transforming traditional customer loyalty programs into a dynamic and personalized customer experience. ? <span How do loyalty programs work? What is a loyalty card program?

Hotels 83

Hotels Loyalty Programs Advertising Data 83

InMoment XI

MAY 10, 2022

Customer loyalty has become more elusive in the past few years. As customers seem to shop solely based on the best deal, it can be difficult to build customer loyalty in retail, which leaves many brands wondering if customer loyalty is even worth the effort.

Retail 493

Retail Net Promoter Score Loyalty Programs Loyalty 493

Currency Alliance

DECEMBER 15, 2017

Their ever-rising expectations mean that focusing on a loyalty strategy based on price and transactions alone is no longer enough: it will only produce a race to the bottom on price and once someone beats you on price, most customers will switch. We’re already seeing a shift from a more traditional, transaction-driven form of loyalty, to a deeper, more holistic form of loyalty based around customer emotions. The two types of loyalty.

Loyalty 40

Loyalty Brands Social Media Consumers 40

Lumoa

FEBRUARY 9, 2023

The essentials include the shared targets, shared understanding, and the voice of the customer program implemented across the organization. Support consistent employee training, add customer-centricity into the principles and mission, and involve cx training in the onboarding program.

Net Promoter Score 445

Net Promoter Score Customer Experience CEM B2C 445

InMoment XI

MAY 14, 2022

This connection between consumer and brand is much deeper and more meaningful than a singular experience; therefore, it has a greater potential impact on long-term loyalty, advocacy, and value. And that’s where true brand loyalty is born.

Brands 493

Brands Hospitality Competitive Advantage Retail 493

Retently

JUNE 28, 2022

It’s a valuable metric – for most companies and it’s the most valuable metric available for measuring customer loyalty and satisfaction. Considering that 73% of consumers are more likely to recommend a brand with a good loyalty program, putting together one is worth the try.

NPS 138

NPS Net Promoter Score Effort Score Feedback 138

Method:CRM

JULY 11, 2022

Great customer experience is key to fostering customer loyalty. Loyalty programs: Customers love to be appreciated. Implementing loyalty programs like stamps or discounts can boost the likelihood of customers coming back. Reward customer loyalty.

Loyalty Programs 92

Loyalty Programs omnichannel How To Loyalty 92

Optimove

JANUARY 6, 2022

Advertising and branding not only come first in the funnel but also historically. It’s also sexier, and it’s easy to see why: if you greenlight an advertising campaign, the people next to you on the train can rustle through a newspaper or glance out the window and bump into your work.

Ecommerce 98

Ecommerce Loyalty Programs Loyalty Comparison 98

Currency Alliance

NOVEMBER 4, 2022

This fee is commonly how financial services brands have funded their loyalty rewards for at least the past decade. Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks.

Banking 52

Banking Loyalty Programs Loyalty ROI 52

CSM Magazine

JULY 13, 2022

Optimizing your customer touchpoints can lead to stronger brand loyalty, more revenue, and improved sales. They then travel along more touchpoints as they’re nurtured for repeat purchases and, later on, brand loyalty. Good experiences at each touchpoint support brand loyalty over time.

Touchpoint 69

Touchpoint Customer Experience Customer Journeys Social Media 69

ShepHyken

DECEMBER 9, 2022

Let’s say you work in the financial services industry and your company advertises to current customers who actively use your mobile app and potential customers that interact with your digital content.

Customer Journeys 133

Customer Journeys Brands Sales omnichannel 133

Michelli Experience

MARCH 11, 2016

Media-centric advertisements, immersive SMS and dynamic social media environments are to be expected. Two: Mobile Loyalty Programs Work. An astounding 90 percent of smartphone users enrolled in mobile loyalty clubs have found them beneficial. Buyers love feeling like “part of the program.” Modern consumers are actively agreeing upon loyalty program participation, and companies able to host such programs are experiencing immense growth.

Consulting 140

Consulting Technology Company Loyalty Programs 140

Customer Interactions

JULY 7, 2015

Loyalty programs come in many forms, tiers and degrees of effectiveness, as competing brands battle it out to retain customers and capture a larger piece of their discretionary spend. To complicate matters, the competitive landscape between companies is evolving like never before due to readily available product and service reviews, mobile advertising, and social media influence

Interaction 28

Interaction Social Media Loyalty Programs Advertising 28

Gravy Analytics

MAY 14, 2019

Coach’s new advertising campaign continues to evangelize its modern luxury leather goods to fashionable, younger buyers. This information can also be used to inform co-marketing opportunities and sponsorships, and to create loyalty programs that delight Coach customers. Location data can help brands measure consumer response to advertising campaigns, whether someone engages with the brand online, offline or both.

Fashion 68

Fashion Advertising Measurement Loyalty Programs 68

SurveyGizmo

NOVEMBER 4, 2021

COVID killed brand loyalty. Brand loyalty took a nosedive during the pandemic with 75% of consumers trying a new shopping behavior since COVID started. Why Loyalty Matters. Loyalty matters because regular customers tend to be your best customers.

Brands 95

Brands Loyalty Consumers eBook 95

CSM Magazine

JANUARY 25, 2020

Have a Loyalty Program. Another thing that you can do is establish a loyalty program. The best thing about a loyalty program is that it will help you to connect with your customers while also spreading the word about your company.

Loyalty Programs 52

Loyalty Programs Insurance Social Media Financial 52

ProProfs Chat

MAY 28, 2020

People think of loyalty as a customer for a lifetime, but it is really much simpler than that. However, brand loyalty has become just another ‘buzz-phrase’. What Is Brand Loyalty. What is brand loyalty? How to build brand loyalty? Why is brand loyalty important?

Loyalty 93

Loyalty Brands Loyalty Programs Social Media 93

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization.

Loyalty 52

Loyalty Airlines Travel Loyalty Programs 52

ProProfs Chat

DECEMBER 4, 2020

While the former helps businesses promote and sell their services based on industry research and advertising, the latter offers assistance and advice to people already using a brand’s product or service. Create Better Customer Loyalty Programs.

Customer Experience 98

Customer Experience Strategy Social Media Marketing 98

Amity

SEPTEMBER 19, 2018

Of course, broadening your customer base is a task that shouldn’t be neglected, but too often companies forget the benefits of building loyalty among those who already purchased from them. This can help significantly with building a community around your brand, and a huge loyalty-booster. Good advertising is not going to just miraculously make people stick with a company they’re not satisfied with. Reaching new customers has never been an easy job.

Customer Retention 64

Customer Retention B2B Loyalty Customer Experience 64

2020 Research

SEPTEMBER 1, 2022

Branding is how you build trust with your consumers and achieve loyalty, which is especially crucial during recessions. Do not expect loyalty from your customers — earn it. In times of recession, it’s important to know how to keep your business afloat and your customers happy.

Brands 52

Brands Banking Advertising Loyalty 52

Experience Investigators by 360Connext

JANUARY 12, 2015

How can we increase loyalty? You like being loyal to these businesses because they earn your loyalty. They earn your loyalty because of how they make you feel. All loyalty and authentic word-of-mouth marketing results are based on emotion. In fact, they are 70% more likely to do so if they are part of a loyalty program or “VIP” customers. The ways to increase loyalty AND gain more word-of-mouth traction is to treat your customers fabulously.

Loyalty 291

Loyalty Hotels Hospitality Social Media 291

Method:CRM

JULY 11, 2022

Great customer experience is key to fostering customer loyalty. Loyalty programs: Customers love to be appreciated. Implementing loyalty programs like stamps or discounts can boost the likelihood of customers coming back. Reward customer loyalty.

Loyalty Programs 52

Loyalty Programs omnichannel Loyalty Social Media 52

Experience Investigators by 360Connext

JULY 13, 2015

Marketing, advertising, social media, and even the way we incentivize our employees are all focused on getting those new customers to walk in the door. Very recent research on loyalty programs showed how customers are looking for more communication that’s relevant. Reward Investments In Customer Loyalty. Rewarding employees on customer loyalty and proactive participation in that will help them see the need to focus on current customers.

Customer Journeys 259

Customer Journeys User Experience Social Media Travel 259

Retently

JANUARY 25, 2023

It’s still challenging to prove the value of that investment as opposed to customer acquisition; however, the game is clearly changing, prompting ecommerce brands to cherish their most valuable asset – customer loyalty. By earning loyalty, they can boost repeat business.

Ecommerce 27

Ecommerce Advertising Loyalty Programs Loyalty 27

ShepHyken

OCTOBER 9, 2020

By using multi-channel, retailers manage each of them separately: offline, online, loyalty programs, etc. Corina is also a Business Development Executive at Tokinomo , the most disruptive shelf advertising solution for grocery retail.

Retail 151

Retail omnichannel Multi-Channel Consumers 151

Joe Rawlinson

SEPTEMBER 16, 2015

Retaining customers and inspiring their loyalty is what ultimately will make up a solid foundation for revenue. A solid loyalty strategy isn’t something you can afford to do without, and the sooner you implement one, the faster your business will receive all of the benefits. Every day, your past customers are bombarded with advertisement from other companies. Try holding seasonal or semi-annual events to promote loyalty while showcasing your customer service skills.

How To 138

How To Loyalty Loyalty Programs Advertising 138

Natalie Petouhof

JUNE 15, 2015

Saleforce’s Next Generation Active Audiences allows marketers to advertise based on a single view of the customer across the digital advertising ecosystem with partners Krux, Facebook, LiveRamp, LiveIntent, Neustar, Twitter and Viant. Now companies can make any journey possible and connect every interaction across every department, from post-service customer satisfaction to product adoption programs, and loyalty programs to employee onboarding.

Advertising 86

Advertising Marketing Connections Loyalty Programs 86

CSM Magazine

FEBRUARY 28, 2022

Offer a loyalty program. Suppliers can give a higher level of service by offering customer loyalty programs. For example, do not advertise a low cost only to disappoint your customers after they purchase.

Customer Experience 52

Customer Experience Loyalty Programs Insurance Social Media 52

ShepHyken

MAY 18, 2018

This week we feature an article by Gary Anderson who explains why the customer experience creates customer loyalty and generates repeat business. – Shep Hyken. The article will argue that while offering a superior product at a competitive price is a must, it is this third pillar, experience, which can build a brand’s reputation, create customer loyalty and generate crucial repeat business.

Loyalty Programs 79

Loyalty Programs Advertising Brands Comparison 79

CSM Magazine

SEPTEMBER 4, 2019

The only way to make this happen is to continuously convert prospects into customers or secure the loyalty of existing customers that repeatedly avail the business’ products or services. Repeat customers are more inclined to perform word-of-mouth advertising for your brand. Word-of-mouth is an extremely powerful form of advertising–it’s absolutely free and can do wonders for your business’ reputation. Establish a VIP membership program.

Customer Experience 55

Customer Experience Loyalty Programs Loyalty Social Media 55