Optimove

FEBRUARY 23, 2023

If so, you might be suffering from marketing fatigue.  Marketing fatigue happens when consumers become overwhelmed or disengaged with marketing messages due to the volume or repetition of advertising. So, we surveyed 450 US consumers in January 2023 about marketing fatigue and bottom line.

Consumers 52

Consumers Marketing Advertising Brands 52

BirdEye

JULY 27, 2023

Gone are the days when traditional marketing strategies like print, TV, radio, and billboards were enough to do marketing for doctors. Today, when digital marketing has become the hallmark of your online reputation , such conventional ideas aren’t enough. See Pricing FREE DEMO Table of contents What is marketing for doctors?

Strategy 52

Strategy Marketing Social Media Healthcare 52

BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. Table of contents Understanding marketing channels (what is it?) These marketing communication channels are pivotal in reaching your target audience.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

BirdEye

NOVEMBER 21, 2023

Amidst these challenges, the last thing you want to waste your time on is unrealistic and time-consuming digital marketing strategies that give you no results. This blog stands apart as a non-overwhelming guide, no-fluff, just actionable insights, offering a streamlined approach to interior design marketing.

Marketing 109

Marketing Social Media Advertising Tips 109

BirdEye

SEPTEMBER 15, 2023

This blog post explores the top 12 ways businesses can leverage AI for their sales functions in 2023. Using AI in sales helps businesses manage administrative and non-consumer-facing tasks such as lead generation, lead scoring, categorization, and follow-ups. Table of contents What is AI in sales? Why do we need AI in sales?

Sales 109

Sales Chatbots Trends Report 109

AWS Machine Learning

MAY 15, 2024

Amazon Ads helps advertisers and brands achieve their business goals by developing innovative solutions that reach millions of Amazon customers at every stage of their journey. This blog post shares more about how generative AI solutions from Amazon Ads help brands create more visually rich consumer experiences.

Advertising 96

Advertising Video Innovation Brands 96

BirdEye

JUNE 23, 2023

If you’re a retail or eCommerce business owner, you must be looking for an effective ad platform to advertise your products. In 2023, the best way to showcase products is with Google Shopping Ads. Google Shopping ads are product advertisements displayed at the top of Google search results in response to a relevant search query.

Ecommerce 98

Ecommerce Advertising Apparel Retail 98

BirdEye

DECEMBER 28, 2023

Geofencing marketing works similarly – It’s like setting up invisible storytelling corners around a business. This digital marketing method ensures that the right message reaches the right person at just the right spot. This digital marketing method ensures that the right message reaches the right person at just the right spot.

Marketing 57

Marketing Advertising Social Media Tips 57

BirdEye

NOVEMBER 29, 2023

From the latest trends shaping the industry to practical tips on enhancing your brand and the essential tips and tools to amplify your reach – this blog equips you with strategic steps to elevate your furniture store marketing. Table of contents What is furniture store marketing? How to market a furniture store?

Trends 57

Trends Tips Tools Marketing 57

BirdEye

SEPTEMBER 26, 2023

AI can help you scale medical procedure scheduling, payment processing, marketing, advertising, record keeping, data maintenance, and so much more. Simplifying medical documentation Medical documentation is easily one of the most time-consuming tasks healthcare professionals face.

Healthcare 109

Healthcare Hospitality Social Media Wait Times 109

SurveySparrow

MARCH 19, 2024

If you’re looking for a video marketing guide , you’re not the only one. There are still some brands that haven’t gotten on board with video marketing – despite knowing its value – and the ones who have been are looking to build a more robust commercial video strategy. Videos are naturally more engaging because people are visual.

Video 95

Video Strategy Marketing Social Media 95

BirdEye

DECEMBER 21, 2022

billion users by 2023. TikTok saw a whopping $4 billion in advertising revenue in 2021 alone, and that number is expected to triple by 2026. You’ll need to create video content if you want to find success on social media in 2023. Crisis management will be a necessity in 2023. The growth of TikTok is unstoppable.

Social Media 97

Social Media Trends Video Brands 97

BirdEye

SEPTEMBER 20, 2023

This article will help your business get ahead by using artificial intelligence in marketing. Here are 11 ways artificial intelligence in marketing in helps you: 1. Advertising 2. Email marketing campaigns 11. Jump to the section from our table of contents: Table of contents What is AI marketing? Data analytics 9.

Marketing 62

Marketing Advertising Chatbots Social Media 62

BirdEye

MAY 11, 2023

Buying mortgage leads is expensive and comes without any guarantee that it consists of high-intent customers from your target market. Content marketing focuses on creating unique content your potential clients find valuable. Additional costs include advertising and payments when you convert a lead.

Social Media 98

Social Media How To Return on Investment ROI 98

BirdEye

DECEMBER 8, 2023

billion in 2023 alone. Consumers can now afford professional cleaning services in light of the improved demand for carpet cleaning services due to rising per capita disposable income. However, a robust and effective carpet cleaning marketing strategy is pivotal in making your business stand out and attract customers.

Tips 57

Tips Strategy Marketing Social Media 57

BirdEye

MARCH 24, 2023

Table of contents Business development defined Differences between business development and sales Business development versus sales development Differences between business development and marketing What does a business development manager do?

Return on Investment 98

Return on Investment Social Media Sales Metrics 98

CSM Magazine

MAY 5, 2023

Let’s look at the top degrees for aspiring writers in 2023 and their respective career paths. These are critical skills in today’s job market. Upon graduation, you may want to consider a career as a writer, screenwriter, editor, journalist, copywriter, or content marketer.

Social Media 52

Social Media Advertising Entertainment Culture 52

BirdEye

AUGUST 7, 2023

There used to be a quick answer to “What is auto repair marketing?” Below, we delve deeper into 13 auto repair marketing strategies to boost your business. Table of contents What is auto repair marketing? Why is marketing for the auto repair business important? But now, most customers start their search online.

Strategy 52

Strategy Sales Marketing Social Media 52

Optimove

AUGUST 31, 2023

In this post, we explore the correlation between consumer demands for personalization and relevancy in marketing from brands, along with the challenges marketers face in leveraging first and zero-party data to deliver marketing communications that establish a personal connection with consumers.

Data 52

Data Marketing Multi-Channel B2C 52

Optimove

JANUARY 3, 2023

Hello, 2023! Here are some best practices for B2C brands to take their marketing to the next level this year. Here are some best practices for B2C brands to take their marketing to the next level this year. So, B2C marketing professionals, here’s what should be among your 2023 New Year’s resolutions.

B2C 59

B2C Marketing Multi-Channel CRM 59

BirdEye

JULY 14, 2023

It offers the best in-app shopping experience, and for marketers, it offers the highest return on investment (ROI) for selling products. LinkedIn image sizes for Ads Use the following as a reference for LinkedIn advertising: Company logo: 100 x 100 pixels. Up to 10 minutes in length. Stories image size: 1080 x 1920 pixels.

Social Media 96

Social Media Video Advertising Return on Investment 96

West Monroe

OCTOBER 31, 2022

We talk with renowned economist Rob Wescott about his predictions on the future of globalization, the winners and losers with decisions around climate change, and the labor markets in 2023. I know many people think about digital and they think about the consumer. 11:00 - What should be top of mind for business leaders in 2023.

Financial 52

Financial Government Policies Entertainment 52

Strativity

JULY 14, 2022

released earlier this year, consumers are no longer shopping primarily from the comfort of their couch. In fact, e-commerce stocks have plummeted this year as consumers restrict online spending. High Advertising Costs Are Accelerating Omnichannel Trends. Whether a consumer purchases online or in-store also impacts what they buy.

Omni-Channel 52

Omni-Channel Consumers Apparel Advertising 52

BirdEye

JULY 3, 2023

According to a marketing industry report released in 2022, the affiliate marketing industry grew by 47% between 2018 and the end of 2021. This industry is slated to continue to grow, with recent projections predicting that the affiliate marketing industry is likely to grow from $13 billion in 2022 to $15.7 billion by 2023.

Sales 98

Sales Marketing Social Media Video 98

Fox Metrics

JUNE 25, 2020

Not long ago, all a business needed to run digital marketing ads was a website and Facebook page. New technologies, strategies, and trends are being introduced now and again to allow companies to meet the evolving interests and behavior of consumers. Marketing trends in 2020 call for a radical approach with fresh concepts.

Trends 111

Trends Marketing Social Media Advertising 111

BirdEye

OCTOBER 19, 2023

With viral TikTok videos and review sites shaping diner decisions, relying solely on traditional marketing tactics like flyers won’t cut it anymore. Restaurants need to leverage digital marketing strategies to stand out. Looking for a quick answer what are 11 strategies to do digital marketing for restaurants?

Marketing 62

Marketing Strategy Social Media Multi-Channel 62

BirdEye

AUGUST 31, 2023

The presence of Facebook Shop also drastically impacts the success of your targeted advertising programs. Advertising When you run targeted ads on Facebook, you can reach a wide audience range. Visibility Products can be discovered by those who follow your page or those who see your products in advertising.

Social Media 57

Social Media e-support Advertising Comparison 57

Forrester's Customer Insights

FEBRUARY 7, 2024

2023 was a confusing year: the consumers blew cold, and the economy blew hot. The recession-to-be did not materialize, and the economic outlook wasn’t half as bad as consumers would have you believe. Yet notes from the post-pandemic blues keep wafting in the air no matter the macroeconomic drumbeat.

Consumers 32

Consumers Brands Advertising Measurement 32

BirdEye

APRIL 19, 2023

Your business should fill an area of the market that’s lacking. Best small business ideas for 2023 Now that you have an idea of how to start a small business, it’s time for the fun part, figuring out what business to start. Translating is another high-demand market. It might be something in high demand, like a handyman service.

Social Media 97

Social Media Consulting Ecommerce Financial 97

SurveySensum

SEPTEMBER 11, 2023

With that in mind, after working with different companies in this industry, we have compiled a list of 13 key SaaS KPIs and metrics of 2023 that you need to start tracking to measure your success. Statista predicts that in 2023, the SaaS market is estimated to be worth approximately $197 billion and estimated to reach $232 billion by 2024.

Metrics 52

Metrics Effort Score Net Promoter Score Measurement 52

BirdEye

APRIL 6, 2023

If you’re passionate about starting a new business in 2023, here’s a list of business opportunities to explore. Conduct market research : Thorough market research helps prove the viability of your business ideas. Market research helps you conceptualize how best to package your product to address the needs of your industry.

Insurance 98

Insurance Social Media Transportation Consulting 98

Call Experts

FEBRUARY 12, 2024

Welcome to the electrifying world of the best Super Bowl commercials, where creativity meets marketing prowess to deliver unforgettable moments! What were the best Super Bowl commercials of 2023? In 2023, we witnessed an array of standout commercials that left a lasting impression. When did Super Bowl commercials become popular?

Advertising 52

Advertising Automotive Entertainment Culture 52

Forrester's Customer Insights

JUNE 7, 2023

Over the past 10 years, marketers, agencies, publishers, and adtech vendors have had to deal with complex collective challenges around consumer privacy, misinformation, viewability, fraud, and diversity and inclusion. Over the next 10 years, the $600 billion advertising industry will have to play its part in fighting climate change.

Marketing 26

Marketing Advertising Report Consumers 26

Currency Alliance

DECEMBER 4, 2023

These topics should be of interest for all loyalty marketing professionals, but depending on where you are in your loyalty journey, they may still not be priorities if you still have basic requirements to get in order. Norwegian Air Shuttle and Strawberry Hospitality Group have made public their intention to shake up their market.

Loyalty 59

Loyalty Trends Data Marketing 59

NetBase

JUNE 12, 2020

Digital consumer intelligence helps uncover how things will look, as well as trouble spots that shops should pay attention to during these early days of reopening. High Street shops, in particular, are nervously speculating if hesitant consumers will visit the new and socially distanced stores. We’ll take a look at all three!

Consumers 67

Consumers Social Media Ecommerce Retail 67

SurveySensum

OCTOBER 23, 2023

But doing a detailed comparison is a time-consuming process which is why this blog provides you with a list of the top 9 GetFeedback alternative tools. Although the platform advertises integration with Pardot, it doesn’t seem to provide that, as evidenced by this customer review: Source 2. Why Look For GetFeedback Alternative?

NPS 52

NPS Multi-Channel Survey Feedback 52

Magellan Solutions

DECEMBER 18, 2022

Marketing has got to be one of the most dynamic business functions. But it is currently one of the most useful and the most effective methods in marketing. But just like any other marketing method, it continues to develop and evolve. But many of us don’t realize its purpose in business, much less in marketing.

Trends 40

Trends Sales Chatbots Social Media 40