article thumbnail

How to Triumph Over Budget Cuts and Prove Your Marketing ROI

C3Centricity

However, according to a recent Data & Marketing Association (DMA) study, the average ROI for digital (email) marketing in 2022 was $36 for every $1 spent. This involves analyzing each channel’s performance against key metrics to identify areas where spending can be optimized.

ROI 226
article thumbnail

How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

So, how can your business win over this growing contingent of experience-focussed customers? From lead conversion rates (CVR), click-through rates (CTR), and Net Promoter Scores (NPS), companies use multiple metrics to analyze the effectiveness of their CX strategy. Reviewing your existing CX strategy is a good place to start.

Strategy 208
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Transform Customer Success Into a Profit Center with Metrics and Forecasting

ChurnZero

Though Customer Success was originally regarded as a post-sale cost center, you can flip its narrative with the right metrics, positioning, and forecasting strategy. Choose Metrics that Emphasize Your Value. Changing the perception of Customer Success within your organization starts by evaluating your metrics. Not so much.

Metrics 98
article thumbnail

How to Set Industry NPS Benchmarks and Why It Matters

Lumoa

A Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction. This number gives you an idea of how likely your customers are to recommend your company to others. We will also explore what factors influence NPS scores and how you can improve your NPS score and be more competitive.

NPS 208
article thumbnail

Maximizing Productivity in the Contact Center

In 2022, businesses recognized the value of optimizing their contact center operations to streamline processes, increase efficiency, and meet the rising expectations of their customers.

article thumbnail

The top five Customer Success webinars of 2022 from ChurnZero

ChurnZero

2022 was a tireless year. WIth that, here are ChurnZero’s top five most-attended and most-watched webinars from 2022. 1/ Crash course in Customer Success and SaaS metrics. Many people think of SaaS and CS metrics as black and white. But the truth is, there are many ways to calculate and interpret—and game—metrics.

article thumbnail

ContactBabel Report: The 2022 U.S. Contact Center Decision-Makers’ Guide

Playvox

contact centers, the comprehensive ContactBabel report includes facts, data, and analyses of CX management technology and strategy with sections on remote working, agent engagement and gamification, CX measurement and improvement, and benchmarking metrics. How do CX pros rate their own technology? What’s the future of remote working?