Lithium

SEPTEMBER 26, 2019

The honeymoon phase between consumers and social media is over. People are no longer wowed by the “newness” of social media or content with brands simply being present on their favorite platforms. In fact, a Marketing Land article found that people are growing more skeptical of businesses on social media.

Social Media 40

Social Media Brands Consumers Video 40

NetBase

AUGUST 1, 2019

Is your brand doing everything it should be to capture the EMEA market? Our 2019 EMEA Social Media Market Survey Report answers that question, and more. It presents findings from a comprehensive survey of 588 senior EMEA marketers, sharing what they’re doing to get and stay ahead of competitors, and how you can do the same.

Social Media 53

Social Media Report Survey Marketing 53

ReviewTrackers

JULY 23, 2018

You have already planted your business flags on popular social media properties. Now, it’s time to grow your social media presence, drive engagement, and get real results that can impact your bottom line. 7 Social Media Marketing Strategies to Drive Results . 1: Come Up with Your Social Media Game Plan.

Social Media 63

Social Media Strategy Marketing Multi-Channel 63

ProProfs Chat

JULY 30, 2021

Be it a small or a big business, good brand perception is the common business goal. The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you?

Brands 111

Brands Net Promoter Score Social Media e-support 111

C3Centricity

NOVEMBER 21, 2018

Well something is clearly working for Coke; at the end of last month it reported higher-than-expected financial results for Q3 2018. What has changed during 2018 is marketing’s deeper awareness of, if not complete adherence to, what customers like and dislike. BRAND BUILDING. brand #Marketing #CEX #CRM Click To Tweet.

Brands 192

Brands Customer Centricity Customer Journeys Consumers 192

Grade.us

NOVEMBER 2, 2018

Social media's not going away any time soon. 2018's Best Social Media Marketing Blogs. These blogs are consistent providers of top-notch social media content. Social Media Explorer. Social Media Today. Social Media Biz. Ignite Social Media.

Social Media 32

Social Media Resources Tools Marketing 32

Second to None

FEBRUARY 14, 2018

As technology increases, customers are interacting with brands in completely novel ways. Because of these new trends, brands need to constantly measure and update the value they are providing to customers at these different touchpoints. Chat support also presents a great opportunity to close sales.

Trends 63

Trends Social Media e-support Chatbots 63

NetBase

JUNE 24, 2020

Monitoring brand imagery and product name perception has always been important, but now it’s crucial. Here’s how a few CPG giants are making moves to reimagine their outdated brand imagery to recapture the hearts of today’s consumers. 52% of consumers expect brands to know when the right moments are to communicate.

Brands 98

Brands Social Media Analytics Consumers 98

CSM Magazine

DECEMBER 20, 2021

The need for a powerful brand has never been clearer: companies with top brands significantly outperform their peers , and now, more than ever, purchasing decisions revolve around what a brand means and stands for. Brand building requires research, investment, and innovative approaches.

Brands 52

Brands Strategy Social Media Trends 52

BirdEye

APRIL 24, 2023

From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before. It evens the playing field and allows you to compete with bigger brands.

Marketing 93

Marketing Social Media B2C Advertising 93

NetBase

JUNE 8, 2020

With hit after hit coming hard at society, it is crucial for brands to be perceived as supportive/understanding. It’s also important for that brand perception to be solidly established ahead of a crisis. At times like these, brand perception is more important than ever! How to measure brand impact.

Brands 67

Brands Social Media Advertising Consumers 67

TechSee

FEBRUARY 12, 2018

This year’s MWC promises to be a huge event, with 2,300+ exhibitors presenting the latest and greatest in mobile technology to 108,000+ attendees from 208 countries. That’s quite a lot of new ideas, apps, presentations and giveaways to sift through. customer exhibitors at MWC 2018: Verto Analytics.

Trends 84

Trends Customer Service Multi-Channel Self Service 84

TechSee

FEBRUARY 12, 2018

This year’s MWC promises to be a huge event, with 2,300+ exhibitors presenting the latest and greatest in mobile technology to 108,000+ attendees from 208 countries. That’s quite a lot of new ideas, apps, presentations and giveaways to sift through. customer exhibitors at MWC 2018: Verto Analytics.

Trends 84

Trends Customer Service Multi-Channel Self Service 84

NetBase

OCTOBER 12, 2018

You know Social Media Analytics are important – yet 81% of executives surveyed don’t feel their company is using social to its full potential. We talked about 11 social media metrics worth mastering in a recent Adweek webinar. Brand Passion. Here’s a look at Brand Passion for some of the major airlines.

Social Media 49

Social Media Analytics Metrics Airlines 49

WorkOutLoud

FEBRUARY 15, 2018

Your social media team works hard. They keep your content chugging along and build your network on LinkedIn and Facebook, they engage your brand fans in innovative ways on Twitter. These are just a handful of the channels that keep your social team busy. Advantages of Private vs Public. Conversation.

Social Media 40

Social Media Strategy Conference B2C 40

CSM Magazine

NOVEMBER 7, 2018

Investing in overall brand experience for customers is one of the most important aspects of any business. By building a happy, loyal customer base that makes brand interaction easy and enjoyable, businesses can ensure that they have the edge over competitors. Keep the customer informed. Invest in digital platforms.

Interaction 221

Interaction Telecommunications Customer Satisfaction Social Media 221

Storyminers

JULY 6, 2020

We documented why we chose each of these customer service leaders in detail along with where to follow them on social media below. He also offers guidance on the “customer experience pyramid,” which helps brands define the experiences that matter more and identify more powerful and innovative experiences. Adam Toporek.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Grade.us

MAY 29, 2018

It tells you when to approach customers with your pitch, how to present your reviews and when to be quiet. Confirm their problem, share your solution, then present your relevant reviews. It's not really all that common to see reviews used proactively, which is why social media sharing is so important. With more than 2.19

Social Media 38

Social Media How To Groups Video 38

BlueOcean

JANUARY 22, 2019

Consumers Expect Brands to Know Their Personal Preferences. On every website they visit and in every email they open, they’re presented with messages that seem perfectly tailored just for them. Consumers Want Brands to Use Their Power for Good and Not Just Profit. In 2018, Nike gave us all a master class in taking a stand.

Consumers 204

Consumers Trends Customer Experience Strategy 204

Esteban Kolsky

OCTOBER 16, 2018

During Dreamforce 2018 Salesforce announced the rebirth of Customer 360. In case you were not with us for the past 30 years, customer 360 (the concept, not the brand or trademark – C360 for short) was the original promise of CRM.

Travel 116

Travel CRM Data Resources 116

Oracle

OCTOBER 2, 2019

The global ecommerce market continues to present a massive opportunity for retailers. A post shared by ASOS (@asos) on May 17, 2018 at 11:57pm PDT. Sephora is a notable example of a brand using chatbots effectively. According to eMarketer , the global ecommerce market is expected to grow by 20.7% Voice search and smart speakers.

Ecommerce 87

Ecommerce Technology Social Media Chatbots 87

Comm100

DECEMBER 2, 2021

Between 2018 and 2020, the adoption of chatbots increased by 67%. Marr describes the sea change toward businesses recognizing digital channels as the primary way that consumers now choose to connect: “…in the past, this digitization journey has generally treated digital channels – websites, social media, etc. – as add-ons.

Financial 232

Financial Trends Customer Experience Chatbots 232

Storyminers

JULY 6, 2020

We documented why we chose each of these customer service leaders in detail along with where to follow them on social media below. He also offers guidance on the “customer experience pyramid,” which helps brands define the experiences that matter more and identify more powerful and innovative experiences. Adam Toporek.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

GetFeedback

NOVEMBER 20, 2018

Think for a moment about all the companies you didn’t do business with because you heard complaints about them from a friend or on social media. . In fact, according to NewVoiceMedia’s 2018 report , poor customer service is costing businesses more than $9 billion a year. Customer satisfaction: the brand maintenance metric.

Customer Satisfaction 257

Customer Satisfaction Survey Net Promoter Score Social Media 257

ReviewTrackers

JULY 11, 2018

For a franchise brand, claiming and managing the local listings and business pages of each franchise location can be painstaking work. You need it to gain online visibility, drive traffic, and build your franchise brand’s reputation. Build Out Your Local Listings. But it is necessary. Manage Your Online Reviews. Respond to reviews.

Strategy 95

Strategy Marketing Social Media Case Study 95

C Space

JULY 21, 2020

The Brand Move Roundup – July 21, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. on July 21.

Brands 52

Brands Transportation Sales Innovation 52

C Space

JUNE 30, 2020

The Brand Move Roundup – June 30, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Three months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. in June from 53.6

Brands 52

Brands Policies Apparel Advertising 52

ShepHyken

JUNE 5, 2018

Are you ready for a customer service or brand crisis? Shep Hyken discusses handling and preparing for a customer service or brand crisis with Melissa Agnes , the author of Crisis Ready: Building an Invincible Brand in an Uncertain World. ? ? ? >?. This skill came into play ten years ago when social media first began to rise.

Social Media 80

Social Media Brands Retail Video 80

ProProfs Chat

FEBRUARY 13, 2020

What’s more, these customer loyalty stats give an insight into factors that prompt customers to be loyal to a brand. Social Media & Customer Loyalty. Customer Loyalty Brands. Over half of the surveyed population reported that, if they like a brand, they will rarely purchase something different. million to 3.8

Loyalty 109

Loyalty Loyalty Programs Social Media Retail 109

GetFeedback

MAY 9, 2018

In fact, it’s estimated that by the end of 2018, mobile purchases will represent 27% of all e-commerce purchases. Presenting too much text that has the customer scrolling endlessly down their small screen to read through content that was meant for a desktop. Online customers are shopping on their mobiles more than ever.

Mobile Customer Service 170

Mobile Customer Service Customer Service Self Service e-support 170

NetBase

NOVEMBER 14, 2018

For brands, it’s also a new quarter, and a time to gear up for new goals and campaigns coming in the days, weeks, and months ahead. Here’s a social analytics checklist to get you ready for a bold, successful 2019. If have haven’t performed a social media audit for the third quarter of 2018, now is the time to get to it.

Analytics 72

Analytics Social Media Net Promoter Score Analysis 72

NetBase

MARCH 4, 2020

Consumer love is a like a hockey puck face-off at the start of a game, with brands vying to gain control of the consumer conversation. So, it’s no wonder that brands are seeking uncomplicated access to social analytics insight. Brands really don’t have the luxury of time in these high-stakes online marketing days.

Analytics 60

Analytics Social Media Analysis Consumers 60

Kustomer

NOVEMBER 1, 2021

According to Apple, in 2018 there were roughly 550,000 podcasts and today there are more than 2 million. A treasure trove of retail, brand, and customer service information is ready and waiting for your ears. Tune in to hear from industry leaders and innovators and discover more about how AI can be applied for the health of your brand.

Customer Service 98

Customer Service Entertainment Trends Social Media 98

Russel Lolacher

OCTOBER 28, 2019

74% of Millennials (18-34) and 58% of GenX (35-54) have a better opinion of organizations that provide social media customer care – Microsoft . Building and nurturing these connections can lead to improved internal and external engagement, deeper trust and boosted social capital. hours a day on social media.

Customer Care 45

Customer Care Social Media Engagement Brands 45

Esteban Kolsky

OCTOBER 16, 2018

During Dreamforce 2018 Salesforce announced the rebirth of Customer 360. In case you were not with us for the past 30 years, customer 360 (the concept, not the brand or trademark – C360 for short) was the original promise of CRM.

Travel 60

Travel CRM Data Resources 60

Lithium

DECEMBER 28, 2020

At the Fairmont Austin Hotel, we’ll be joined by the industry’s most innovative minds including Bumble’s Chief Brand Officer Alex Williamson and #1 Bestselling Author of Digital Leader , Erik Qualman. Keep up with us on social media by following @KhorosLLC and using #KhorosEngage. Make connections.

Engagement 52

Engagement Case Study Social Media Hotels 52

Eptica

DECEMBER 11, 2019

For example, the average cost of an inbound call is £4.53, 16% more than an email, 34% more than web chat and 42% more than a social media interaction. on average in 2018 to £3.89 this year and social media has risen from £3.07 per contact to £3.18. Share this page on: Tweet.

Self Service 75

Self Service Customer Service Social Media NPS 75