QuestionPro Audience

FEBRUARY 15, 2018

2 – 2018 Edelman Trust Barometer. 4 – How Consumers Perceive and Respond to LGBTQ-Themed Ads. As market research and data addicts, we’re always curious to learn how trending topics influence consumers. More than half of those surveyed (62%) accurately recalled the advertised brand of LGBTQ-themed commercials.

Infographics 170

Infographics Ecommerce Government Social Media 170

Oracle

DECEMBER 14, 2018

To avoid overcrowded and overpriced stores, smart consumers shop online. In fact, according to the 2018 Deloitte holiday shopping study, “57% of this year’s holiday dollars will go through online channels, with in-store capturing 36% of spending.” The shipping wars. Introducing virtual waiting rooms.

Trends 74

Trends Consumers Retail Sports 74

Kayako

JANUARY 24, 2018

Which brings me neatly toward 2018’s customer service trends: Customer Service Trends 2018: Creating Effortless Customer-Centric Experiences. Consumers want a messaging experience over live chat. Becoming customer-centric will be the goal of most businesses this year. This is how we see the breakdown happening. Probably not.

Customer Centricity 208

Customer Centricity Self Service Trends Customer Experience 208

Clarivate

DECEMBER 7, 2021

A new report from Clarivate, Luxury brands: Re-calibrating brand strategies for a changing world , looks at how luxury brands – long-standing source of aspiration for consumers – are adapting their brand strategies. When it comes to brand premiumization, there is a lot we can learn from luxury brands.

Brands 95

Brands Fashion Consumers Video 95

Oracle

DECEMBER 26, 2018

As 2018 draws to a close, we’re looking back at the year’s biggest AI innovations. This year, brands explored the right questions to assess AI readiness, as outlined in “Ready for Machine Learning and Artificial Intelligence? Here’s a closer look at key AI innovations that made a splash in 2018.

Innovation 105

Innovation Chatbots Healthcare Brands 105

ReviewTrackers

FEBRUARY 24, 2021

Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – the more positive your brand’s reputation, the more growth you can deliver. According to Steve Olenski , contributor for Forbes, many brands don’t think about reputation management until a company crisis occurs.

Brands 104

Brands Marketing Social Media Sports 104

NetBase

JULY 22, 2020

Many brands are still adjusting alongside the coronavirus, yet the social concerns of customers continue to evolve as well. Here, we’ll take a look at some of the some of the changes taking place in the market and what luxury brands are doing different to meet the needs of consumers right now. and European luxury markets.

Consumers 59

Consumers Meeting Brands Ecommerce 59

Second to None

FEBRUARY 15, 2018

Brands that stock and sell alcohol and tobacco products have a responsibility to their community to ensure they remain compliant with federal and local regulations. Some of the potential repercussions of brands that are unable to remain compliant can go beyond fiscal punishments.

Brands 69

Brands Leadership Customer Centricity Voice of Customer 69

Comm100

AUGUST 23, 2018

It’s 2018, and customer expectations are changing faster than ever. Consumer patience is dwindling; we want better, more accessible products, and everything that we do seems to revolve around convenience. This blog post is not about the top customer service trends to watch out for in 2018. Who is doing this right?

Exceptional Customer Service 100

Exceptional Customer Service Customer Service Chatbots Hotels 100

C3Centricity

AUGUST 20, 2017

Do you know how you’re going to beat the competition in 2018? As you know, there are basically only three ways to grow your sales: Get more people to buy. sales Click To Tweet. CPG (consumer packaged goods) companies on the other hand, frequently encourage their customers to buy more through promotions and discounts.

Innovation 120

Innovation Competitive Advantage Meeting Strategy 120

Ann Michaels and Associates

DECEMBER 27, 2018

93% of local consumers use reviews to determine if a local business is good or bad (BrightLocal, 2017). • So make sure those reviews reflect you and your brand in the best possible light.??The The impact of online reviews on sales. • Reviews produce an 18% uplift in sales (Revoo, as shared by Econsultancy).

B2B 73

B2B Hotels Consumers Brands 73

Kayako

FEBRUARY 14, 2018

In 2018, the vast majority of products on the market are pretty similar. As consumers, our needs are satisfied all around. It means consumers expect great product quality, but it’s no longer a currency that differentiates your business. That’s the job of your product and brand. Partner with other brands.

Loyalty Programs 182

Loyalty Programs Loyalty Brands Retail 182

NetBase

NOVEMBER 25, 2019

The 2019 Consumer Packaged Goods Industry Report is here! It’s full of consumer insight that will drive sales this holiday season – and well into 2020. The industry is evolving with more consumers changing how they purchase products, with over $58.6 Billion of sales in 2018 being made online, showing an increase of 35.4%

Social Media 52

Social Media Report Consumers Industry 52

NetBase

NOVEMBER 25, 2019

The 2019 Consumer Packaged Goods Industry Report is here! It’s full of consumer insight that will drive sales this holiday season – and well into 2020. The industry is evolving with more consumers changing how they purchase products, with over $58.6 Billion of sales in 2018 being made online, showing an increase of 35.4%

Social Media 52

Social Media Report Consumers Industry 52

Oracle

NOVEMBER 8, 2019

According to Content Marketing Institute’s (CMI) 2018 Benchmarks, Budgets, and Trends—North America report , 31% of respondents rated their organization as doing a fair or poor job of aligning metrics with content goals. Goal #2: Increase brand awareness. Goal #2: Increase brand awareness. Goal #3: Customer engagement.

Brands 104

Brands Marketing Metrics B2C 104

NetBase

MARCH 17, 2020

Consumers are flocking to the benefits of CBD for medicinal, financial, and personal reasons. And consumer and market insight sheds light on this societal shift and why your brand needs to be aware of it! It’s easy to see CBD’s popularity among consumers. Consumers Going Green for Health Reasons.

Consumers 60

Consumers Marketing Study Sales 60

CSM Magazine

DECEMBER 5, 2017

Here are some of the top customer service predictions for 2018, brought to you by Fara Haron is CEO of CRM Solutions, Arvato. Technology related to voice recognition will be most impactful in 2018. In relation to customer service, technologies like AR and VR will not be as impactful in 2018. Voice Recognition.

Self Service 80

Self Service Customer Service Gamification CRM 80

ProProfs Chat

NOVEMBER 17, 2017

As 2017 is coming to an end, here’re 3 customer support trends that promise a better customer support in 2018. Sales should not be asking the customer during a check-in call, “So how is everything?” Omnichannel- I think that 2018 will be the year that Omnichannel becomes a reality for many customer support centers.

Self Service 111

Self Service Trends Chatbots Omni-Channel 111

Second to None

FEBRUARY 14, 2018

As technology increases, customers are interacting with brands in completely novel ways. Because of these new trends, brands need to constantly measure and update the value they are providing to customers at these different touchpoints. Chat support also presents a great opportunity to close sales.

Trends 63

Trends Social Media e-support Chatbots 63

Avaya

JANUARY 16, 2018

40% of executives recently polled by Avaya rate their company’s customer experience as “poor” or “average,” and 93% say they’ll be focusing on improving customer experience in 2018. Overall, AI will allow more brands to focus on context and anticipatory engagement at the individual level to hone in on the customer segment of one.

Customer Journeys 72

Customer Journeys Contact Center Consumers Financial 72

Alida

SEPTEMBER 6, 2018

But despite predictions that more than 3,800 stores are expected to close in 2018, the death of retail, much like Mark Twain, may have been reported prematurely. Finally, consumers are feeling pretty good about the economy with 59.5% confident or very confident as of January 2018, according to the Consumer Mood Index.

Retail 243

Retail Company e-support Competitive Advantage 243

NetBase

APRIL 7, 2020

But with recent events, and the threat of the coronavirus shutting down many jobs, it has people pinching every penny, which is challenging retailers and brands to get creative. Meaning, now more than ever, brands are utilizing market research and offering old-time solutions for modern-day social distancing. It’s the DIY Bible.

Brands 64

Brands Entertainment Consumers Fashion 64

Maru Group

NOVEMBER 27, 2018

Black Friday 2018 has delivered less than expected. While UK retailers saw an estimated £7billion of online sales over the weekend, it’s less than the £8.1billion estimated by online retail trade body IMRG back at the beginning of the month. But what was holding shoppers back? The extended Black Friday. Listen and act.

Retail 40

Retail Sales Feedback Strategy 40

Prophet

DECEMBER 21, 2018

We help the world’s most beloved brands drive growth by mining consumer insights; developing breakthrough digital strategies and creating relevant brands and experiences. Prophet’s Top 15 Blog Posts of 2018 In case you missed any of these the first time around, […].

Consulting 45

Consulting Brands Consumers Strategy 45

Eptica

FEBRUARY 14, 2018

Date: Wednesday, February 14, 2018 6 trends that drive today’s consumers. Published on: February 14, 2018. What are the high level trends in society that are driving today’s consumers and leading them to act the way that they do ? Here he outlines the six key societal trends that he sees for 2018. The result?

Trends 49

Trends Consumers Touchpoint Customer Journeys 49

C Space

JUNE 23, 2020

The Brand Move Roundup – June 23, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Seventeen weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52

Brands Airlines Policies Retail 52

ReviewTrackers

MARCH 26, 2018

When you were applying to jobs right out of college, your advisor, family and friends may have told you to watch what you post on social media because you had to create a positive online brand reputation to get a job. Olenski argues that brands should not think of reputation management, but instead, reputation marketing. In fact, 63.6

Brands 82

Brands Marketing Social Media Sports 82

ReviewTrackers

MAY 11, 2020

It’s a space that exists for everyone to see — friends, family, and other consumers. But for a more modern definition, social media reputation management includes all public forums where customers have a voice about anything related to a business –whether it’s a product, service, brand, or trend. But what exactly is it?

Social Media 171

Social Media Management How To Consumers 171

Second to None

JUNE 5, 2018

As a result, there are longer sales cycles, and a more challenging sales process. This can be done successfully by using CX tools, like journey mapping, which can be applied on a day-to-day basis for solving the obvious business challenges posed by the B2B CX strategy in 2018. Increasing the loyalty of their existing customers.

B2B 63

B2B Strategy Customer Journeys Voice of Customer 63

Oracle

MARCH 29, 2018

At NRF 2018, we asked retail leaders: “ What are the top retail trends in 2018? I think 2018 has the opportunity to be the return of the retail Jedi. I think 2018 has the opportunity to be the return of the retail Jedi. I think that trend is going to continue into 2018. Adrien Nussenbaum, CEO, Mirakl.

Retail 56

Retail Trends Fashion Omni-Channel 56

Oracle

MARCH 18, 2019

Consumer loyalty is more difficult than ever for retailers to attain. A Daymon Worldwide global study from 2018 found that only 29% of millennials usually buy the same brand, of a particular product, compared with 35% of Gen Xers, for example. Successful programs pave the way to increased sales and can drive market share.

Loyalty 60

Loyalty Consumers Loyalty Programs Retail 60

GetFeedback

NOVEMBER 7, 2019

It’s been stated that customer experience is the new brand, but what about the visual customer experience? We call this new reality “ the visual economy ,” and in it, product imagery and interaction along the purchase journey is as important to consumers as the product itself. So, how can brands provide the impossible?

Ecommerce 249

Ecommerce Social Media Competitive Advantage Study 249

NetBase

JULY 31, 2020

Consumers are worried about lots of things – more so than ever before. It is expanding its offerings to speak to consumer concerns, by opening care clinics across the U.S. Telehealth has become a household term as consumers make appointments, refill prescriptions, and talk to their doctor all from the comfort and safety of their homes.

Consumers 52

Consumers Healthcare Insurance Wait Times 52

Comm100

NOVEMBER 29, 2021

The customer service landscape is forever changing as technologies and consumer expectations develop, but 2021 has seen a shift of proportions that we have arguably never experienced. Once brands are finding success with live chat , they will also begin to look to omnichannel customer engagement in 2022. Maybe even brand evangelist.

Trends 214

Trends Customer Service Chatbots Omni-Channel 214

GetFeedback

OCTOBER 21, 2019

A recent study by PwC found that one in three consumers will walk away from a brand they love after just one negative experience. What this actually looks like will vary by company, but the goal of CXM is always to increase customer satisfaction, loyalty, and brand advocacy while cutting costs.

Customer Experience Management 199

Customer Experience Management Strategy Customer Experience Management 199

C Space

JULY 24, 2020

The Brand Move Roundup – July 24, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. It’s a craze.

Brands 52

Brands Sports Advertising Transportation 52

C Space

MAY 4, 2020

The Brand Move Roundup – May 4, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. L’Oréal ’s first-quarter sales dropped 4.8%

Brands 52

Brands Airlines Advertising e-support 52