QuestionPro Audience

APRIL 11, 2018

Consumers, get ready to see even more influencer marketing on your social media channels. According to a study conducted by the Association of National Advertisers (ANA), 75% of advertisers surveyed currently use influencer marketing. While influencer marketing is here to stay, there will be a few tweaks.

Social Media 150

Social Media Advertising Consumers Brands 150

QuestionPro Audience

FEBRUARY 15, 2018

As an industry leader in market research, people look to us for thought-provoking content. 2 – 2018 Edelman Trust Barometer. As market research and data addicts, we’re always curious to learn how trending topics influence consumers. By: Marketing Profs, Laura Forer. 1 – The Cultural Borders of Songs.

Infographics 170

Infographics Ecommerce Government Social Media 170

QuestionPro Audience

DECEMBER 15, 2017

There’s been a major disruption in consumer marketing in recent years. Celebrity endorsements have been around as early as the 1920s, and have gained new traction in the age of social media. With social media, celebrities are able to interact with, and influence, their fan base directly.

Consumers 207

Consumers Social Media Advertising Study 207

NetBase

NOVEMBER 26, 2018

Social media marketing comes in many shapes and sizes, and regardless of which path you pursue, understanding the impact your efforts have on your target audience is mandatory – or at least it should be! Others go at it, hard: “ A 2018 study found that 79% of marketing decision makers will invest in influencer marketing.

Social Media 57

Social Media Marketing Advertising ROI 57

Ecrion

JANUARY 16, 2020

In 2018, 281 billion emails were sent and received each day around the world. EDM marketing is one of the best ways to reach potential customers. Although many of your potential clients will be on social media, they won’t all be. What is EDM Marketing? EDM Marketing vs Email Marketing.

Marketing 81

Marketing Social Media Advertising Case Study 81

Fox Metrics

JUNE 25, 2020

Not long ago, all a business needed to run digital marketing ads was a website and Facebook page. 76% of respondents of the Adobe 2016 Digital Trends Report think that marketing has changed more in the last two years, than the previous fifty. Marketing trends in 2020 call for a radical approach with fresh concepts. Voice Search.

Trends 111

Trends Marketing Social Media Advertising 111

Second to None

JUNE 7, 2018

Social media can serve as a foundational tool to establishing your organization’s online reputation, because it is a direct form of communication with your consumers. The second interaction on social media that can impact your brand perception is with new consumers. 1,2,3,4 [link].

Social Media 59

Social Media Voice of Customer Brands Advertising 59

NetBase

OCTOBER 21, 2019

What dictates consumers’ media consumption habits? And what can media and entertainment brands do to keep pace with these ever-changing needs? We explore that and more in our Social Media Industry Report 2019: Media & Entertainment. Media & Entertainment Brands Must Eat or be Eaten. Engagement.

Entertainment 46

Entertainment Social Media Report Industry 46

SurveySparrow

DECEMBER 11, 2020

Investing money in advertising seems like a luxury to some businesses. . If you’re stuck with your business and not sure how to market your service, then we got your back. Here we’ve shared seven creative advertising strategies for you. Because putting an end to advertise is not an option!

Advertising 52

Advertising Strategy Chatbots Social Media 52

NetBase

NOVEMBER 5, 2018

International marketing campaigns offer exceptional reach for any brand, but there are unique considerations to keep top-of-mind, beyond what one would typically pay attention to, when focused domestically. Social media listening makes the effort much more manageable, but only when you know what to look for – and how.

Social Media 56

Social Media Apparel Culture Exercises 56

NetBase

SEPTEMBER 24, 2019

The NetBase Social Media Industry Report 2019: Global Beauty Brands shares popular brand insight, which will inform your efforts as we head into the most wonderful time of the year for retailers: the holidays! And it offers an exploration of a variety of beauty brands’ online activity, particularly on social media.

Social Media 40

Social Media Report Industry Brands 40

Forrester's Customer Insights

AUGUST 15, 2019

While 2018 was a challenging year for global social media advertising amid the implementation of GDPR, privacy scandals, and brand safety concerns, Forrester forecasts that social will remain the fastest-growing digital advertising channel globally over the next five years.

Advertising 44

Advertising Social Media Brands B2C 44

NetBase

OCTOBER 21, 2019

What dictates consumers’ media consumption habits? And what can media and entertainment brands do to keep pace with these ever-changing needs? We explore that and more in our Social Media Industry Report 2019: Media & Entertainment. Media & Entertainment Brands Must Eat or be Eaten. Engagement.

Entertainment 40

Entertainment Social Media Report Industry 40

Grade.us

NOVEMBER 9, 2018

Content, SEO, email marketing, unpaid social media. But at some point most companies who want to stay profitable are going to have to start putting some real money into straight-up advertising. And really, in some ways, advertising has hardly changed. 2018's Best Digital Advertising Blogs.

Advertising 26

Advertising Resources Tools Social Media 26

Fox Metrics

JUNE 25, 2020

Not long ago, all a business needed to run digital marketing ads was a website and Facebook page. 76% of respondents of the Adobe 2016 Digital Trends Report think that marketing has changed more in the last two years, than the previous fifty. Marketing trends in 2020 call for a radical approach with fresh concepts. Voice Search.

Trends 64

Trends Marketing Social Media Analytics 64

Optimove

MARCH 29, 2022

If you’ve read our official press release from today (March 29th, 2022), you know that “Optimove, the leading CRM Marketing Platform, today announced its acquisition of Kumulos, a Dundee, Scotland-based provider of a personalized messaging platform for mobile applications.”. Which is 100% true. Again, this is perfectly accurate.

Marketing 59

Marketing CRM Multi-Channel Sports 59

ShepHyken

MARCH 9, 2018

Businesses that already have a strong digital customer service strategy in place are steps ahead of the competition, however here’s how you can catch up in 2018. Therefore it is advisable that businesses do not fully switch to AI controlled customer service, but look at areas that they can begin to automate in 2018. Sources: [link].

Customer Service 75

Customer Service Knowledge Base Chatbots Social Media 75

Comm100

SEPTEMBER 13, 2021

This means that customers now often research products and services on their own, avoiding traditional sales and marketing funnels in the process. This has led to improvements in targeted advertising that finds elusive customers through new channels and has allowed companies to provide more relevant products and services, to name just a few.

Customer Service 224

Customer Service Omni-Channel Social Media Connections 224

ShepHyken

JANUARY 10, 2020

Lying in public is now so widespread that some marketers even feel free to use it as a ploy to get attention. Many IHOP fans shared their deep concern on social media. Then, on June 11, 2018, IHOb, er… IHOP let the world know the answer. One otherwise fine day in 2018, KFC ran out of chicken in the UK.

Social Media 100

Social Media Advertising Brands Travel 100

WorkOutLoud

FEBRUARY 15, 2018

Your social media team works hard. These are just a handful of the channels that keep your social team busy. This article is going to discuss 3 ways the addition of a private, online customer community can help boost your brand, provide some focus for your social team, and make life easier for your customers.

Social Media 40

Social Media Strategy Conference B2C 40

Forrester's Customer Insights

FEBRUARY 7, 2019

And I’d add “holiday advertising.” Q4 2018 proved yet again that advertisers ramp up their media budgets in Q4 to get consumers to buy those holiday gifts. Ad Revenue “It’s every bit as certain as death and taxes.” Meet Joe Black, 1998). Facebook, Inc.

Social Media 41

Social Media Advertising Meeting Consumers 41

Russel Lolacher

MARCH 8, 2020

2) Millennials Expect You to Engage with them on Social Media. Growing up in an era where social media is just a natural part of daily life brings with it numerous expectations, not only of an online presence but also around its usage and engagement. 3) They’re Tired of Your Tired Marketing.

Customer Care 80

Customer Care Social Media Comparison Groups 80

Grade.us

DECEMBER 20, 2018

If you were to pull me aside on the street and ask me what the big marketing buzz term has been this year my answer would be instant: influencer marketing. The Best Influencer Marketing Blogs of 2018. Visit this blog to find in-depth posts on everything influencer marketing. The Grin Blog.

Resources 47

Resources Tools Marketing Case Study 47

BirdEye

FEBRUARY 21, 2023

Are you curious about how people use social media? Social media statistics can provide valuable insights into these questions and more. From Facebook’s total users to Twitter’s average daily tweets, there are so many facts that help us better understand how we interact with social networks. Let’s get started.

Social Media 98

Social Media Marketing Advertising Video 98

Brandwatch CX

JANUARY 7, 2019

Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015. There are now over 1m advertisers on the platform. A post shared by Kylie (@kyliejenner) on Feb 6, 2018 at 1:14pm PST. Instagram Marketing Statistics. Instagram financial statistics.

Social Media 111

Social Media Advertising Fashion Video 111

ReviewTrackers

FEBRUARY 5, 2018

Whether it’s in the form of a consumer-written blog post, a 5-star review, a YouTube video, an Instagram photo or story, or a social media comment, UGC can add great value to your marketing efforts and initiatives — and deliver results that aren’t always achievable using traditional brand-centric strategies and inauthentic advertising.

Examples 56

Examples Marketing Social Media Fashion 56

transcosmos Information Systems

MARCH 20, 2018

Here are the top five trends for customer care service that will take your business to greater heights in 2018 and beyond: 1. This provides end-to-end digital data and AI-related services for clients and customers ranging from advertising to marketing and customer support. Artificial Intelligence Solutions.

Trends 76

Trends Customer Service Self Service e-support 76

Currency Alliance

JUNE 21, 2018

In brief: what we’d fully expected (and set out in our ‘ Top Loyalty Trends ’ blog several months ago) was large scale proliferation and diversification of loyalty marketing, as brands beyond established loyalty sectors discovered how better customer experience could deliver bigger ROI. You can see the full list of winners here.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

Second to None

APRIL 24, 2018

The following article is a guest post submitted by Jim Rulison from Media Loop , an organization dedicated to helping brands reach more prospects, optimize their strategize and increase sales: If you are interested in submitting a guest post to the Second To None blog, please reach out to danielb@secondtonone.com with your idea.

Marketing 59

Marketing Advertising Social Media Voice of Customer 59

NetBase

JULY 30, 2020

It has definitely captured brands’ attention, as we see many adjusting their marketing strategies and finding new purchasers on podcasts. The future of podcasting from a market and consumer standpoint. In 2019, ad revenue in podcasting hit $708m which was a 48% year over year growth from 2018. Listening as the new consumer love.

Brands 97

Brands Advertising Trends Consumers 97

LiveChat

FEBRUARY 13, 2018

Bot creation is considered to take a center stage by the year 2021 and these changes will start picking up in 2018 henceforth. In today’s world, many people are talking to each other via text messages such as customer care, Facebook messenger and generally on social media. Crypto-tokens and blockchains for messengers.

Chatbots 50

Chatbots Trends Technology Social Media 50

NetBase

MARCH 4, 2019

Carefully cultivating a social presence online is no longer a quirky extra for a brand to offer, if it ever was. And any brands still devoting half-hearted efforts to their digital marketing really need to read The 2019 State of Social Report , as it offers game-changing insight for (and from) small, challenger and top-performing businesses.

Report 89

Report Social Media Advertising Ecommerce 89

NetBase

JUNE 8, 2020

65% of influencer marketing budgets will increase in 2020. Social injustice is all around us and brands need to make defining decisions around how to move forward accordingly. Social injustice is all around us and brands need to make defining decisions around how to move forward accordingly. Brand Perception Baseline.

Brands 67

Brands Social Media Advertising Consumers 67

CSM Magazine

JUNE 27, 2018

Listed below are the seven best website builder software of 2018: 1. Website builder has plenty of unique features to support social media integration, which makes it easy to drive traffic through social media advertising and search engines. Website Builder. Squarespace.

Software 40

Software Social Media e-support Advertising 40

ijgolding

JULY 18, 2018

Already listed as the top pan-European customer service conference to attend in 2018, the summit will take place on 18th and 19th September at the Grange Tower Bridge Hotel. For the last 8 years, their annual event in the US has received rave reviews from practitioners – it is now coming to Europe! Customer What?

Self Service 123

Self Service Customer Service Customer Experience Groups 123

Avaya

JANUARY 14, 2019

can wield more influence than any advertising campaign or marketing program, thanks to social media, mobile messaging, and Web-based ratings. Reputation management has become a crucial piece of any organization’s marketing strategy. The focus on customers is more intense than ever—and for good reason.

Customer Experience 73

Customer Experience Competitive Advantage Social Media Metrics 73

Beyond Philosophy

DECEMBER 25, 2017

So, celebrate your successes for 2017 but prepare for new challenges in 2018. Ad agencies know the power of emotions in advertising. However, that same emotional engagement isn’t as prevalent when you arrive at the experience you saw advertised. There exists a significant trend toward storytelling in marketing.

Net Promoter Score 119

Net Promoter Score NPS Advertising e-support 119