Remove 2016 Remove Feedback Remove Interaction Remove Touchpoint
article thumbnail

How to Identify Your Most Important Customer Touchpoints

GetFeedback

When tasked with overhauling the customer experience (CX), business leaders often seek to identify the most critical customer touchpoints. The important touchpoints are a make or break–they determine whether customers choose to stay, whether customers upgrade or cancel and whether customers recommend you to their friends and family.

article thumbnail

Customer Experience ROI Opportunities on B2B Touchpoints

ClearAction

Customer Experience ROI Opportunities on B2B Touchpoints Lynn Hunsaker. What’s unique in business-to-business customer experience is the extensive interactions between the customer and supplier companies for a long time after the initial purchase. Customer Experience ROI Opportunities in B2B Touchpoints.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Intelligent Customer Touchpoints: What Are They and Why Do You Need Them?

CX Journey

At CohnReznick, we have identified five “universal” attributes to answer that question: Identity : Today’s customers are more diverse, more connected, and more powerful than ever before, making identification and micro-segmentation absolutely necessary Consistency : Most customer interactions happen during a multi-event, multi-channel journey.

article thumbnail

A Primer on the 3 Most Important CX Metrics – NPS, CSAT and CES

Wootric CX Blog

Customer experience (CX) is the cumulative impact of every touchpoint throughout the customer journey. CX managers first determine what a positive customer experience entails for their target clients, theorize and implement changes they believe will have the most impact, and use results to optimize each customer interaction.

NPS 122
article thumbnail

How to Ensure Customers Are ‘Onboard’ from the Start

CSM Magazine

The only way to truly guarantee a satisfactory customer journey is to apply a testing methodology where testers interact with every digital and physical touchpoint within the customer journey, beginning with the onboarding and activation process. User feedback is key to shaping customer journeys . About the Author.

How To 64
article thumbnail

The Candidate Experience and the Customer Experience

CX Journey

It appeared on their blog on December 30, 2016. Recruiting is a touchpoint in the employee lifecycle, which indirectly becomes a touchpoint in the customer lifecycle, as well. And that lie is easily perpetuated at this particular touchpoint. Would you be embarrassed by candidates' feedback about this process?

article thumbnail

6 Steps to Help You Put Customers at the Center of the Organization, Part 1

CX Journey

It was published on their blog on September 28, 2016. In a B2B organization, for example, customers can be many and varied; look within each customer or partner organization at the people you interact with, e.g., purchasing, product, support, accounting, end-users, etc. How do they interact with your organization?