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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Eliza (@eliza_jacobs) September 20, 2016. Vision Critical (@visioncritical) September 20, 2016. Amanda White (@iamAMLW) September 20, 2016.

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From ideation to production: innovation secrets from Wolverine Worldwide

Alida

As the 2016 Visionary Award winner for product innovation , Wolverine Worldwide has strategic insight that other brands should consider when incorporating customers into the development cycle. Use customer intelligence as a point of competitive advantage. “As

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3 Methods to Capture the Promise of Technology in Call Center BPO Offerings

TechSee

As businesses increasingly realize that leveraging the power of technology creates a clear competitive advantage, the future of the BPO industry has become dependent on its willingness to adopt new growth and BPO technology trends that will serve as a value multiplier for their offerings. BPO Technology trends: Blessing or Curse?

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The Power of Customer-Focused Leadership

Blake Morgan

According to an IBM survey , 60% of CEOs of companies that outperform the competition list customer experience as a top priority, compared to 38% of underperformers. Clearly, leaders who focus on customers create a competitive advantage. Since becoming CEO in 2016, Tricia has led Progressive’s stock to quadruple.

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How smart brands measure customer intelligence ROI

Alida

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. Increasing revenue with NewsCorp Australia.

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3 Customer Engagement Trends to Watch in 2017

Calabrio

With 2016 behind us, we’re wondering what we can glean from the flurry of predictions, prophecies and prognostications for 2017. According to Gartner’s annual CMO spend survey, as customer experience becomes the key to gaining a competitive advantage, CMOs will spend more on tech to support their CX goals.

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Forrester’s Customer Experience Marketing Summit 2016 Is Coming To Singapore August 25th!

Forrester

I'm excited to announce that Forrester's CX Marketing Singapore 2016 event is less than 6 weeks away. As all organizations operating in Singapore and in South-East Asia understand, customer experience (CX) is fast becoming the only competitive differentiator for their business. CX and marketing leaders, mark your diaries!