Customer Enthusiast

DECEMBER 30, 2014

It occurred to me while reading through a list of 15 Customer Service Trends for 2015 assembled by Richard Shapiro, president of The Center For Client Retention , that nine of the 15 trends are related to omnichannel: a seamless approach to a consumer’s experience through all available shopping channels (e.g.,

Hotels 100

Hotels Social Media Omni-Channel Trends 100

Provide Support

NOVEMBER 24, 2015

It goes without saying that today’s gigantic Twitter and Facebook user base makes brands more accessible than ever. Your brand is already online (whether you like it or not) and ignoring social media can be detrimental to your success as a company. © 2003 - 2015 Provide Support LLC. Read more.

Social Media 40

Social Media Customer Service Customer Service Strategies Brands 40

NetBase

APRIL 28, 2020

ESports is an explosive industry and many top brands are paying attention. In-person tournaments have been cancelled to comply with social distancing, but have already shifted entirely online to keep things moving forward. Since at least 2015, eSports has seen astronomical growth year after year. Brands Banking on Influencers.

Brands 67

Brands Sports Social Media Banking 67

NetBase

JULY 30, 2020

It has definitely captured brands’ attention, as we see many adjusting their marketing strategies and finding new purchasers on podcasts. Here we’ll take a peek into the podcasting space to see what is making it so enticing for brands. And despite COVID, is looking to still hit sizeable growth for 2020. Podcasting Pushes Forward.

Brands 97

Brands Advertising Trends Consumers 97

transcosmos Information Systems

SEPTEMBER 10, 2015

Providing great customer service though is something that must extend to your social media channels. More than using social media for promotions, it can also be used to provide customer service, known more commonly as social customer care. A lot of companies use social media to promote their products and services.

Social Media 48

Social Media Customer Service Exceptional Customer Service Study 48

transcosmos Information Systems

SEPTEMBER 10, 2015

Providing great customer service though is something that must extend to your social media channels. More than using social media for promotions, it can also be used to provide customer service, known more commonly as social customer care. A lot of companies use social media to promote their products and services.

Social Media 48

Social Media Customer Service Exceptional Customer Service Study 48

GetFeedback

MAY 5, 2019

You want to treat yourself by buying the latest model of a super popular brand. And allowing your business to not address customers’ after-sale needs, you’re ruining the future of your brand. To make sure your first-time buyers will remain loyal to your brand, you should think beyond just selling a product.

Sales 277

Sales Loyalty Programs Social Media Policies 277

Clarabridge

SEPTEMBER 2, 2015

Let’s face it, enterprise software usually takes up a large portion of your social media and marketing budget. Justifying the cost of enterprise social media software isn’t always as easy and proves to be a time-consuming process to ensure a good fit for your company. by Sofie De Beule, Community Manager at Engagor .

Social Media 40

Social Media Software Competitive Advantage Tools 40

NetBase

MARCH 27, 2020

Able to stay one step ahead of consumers, offering what they want, when they want it, ecommerce brands using social insight have early access to consumer conversation and are winning market share. Staying on top of today’s social commentary is vital to the heartbeat of any good business, company or brand.

Ecommerce 52

Ecommerce Brands Marketing Social Media 52

ReviewTrackers

FEBRUARY 10, 2021

Corporate reputation management is a combination of strategies that are used to shape consumer perception of your brand. Consumers look at feedback from online reviews and social media to use in their decision making when selecting a business. . There is only one way a customer can start a journey with your brand.

Management 123

Management Social Media Culture Advertising 123

Eptica

JANUARY 22, 2016

Date: Friday, January 22, 2016 So how did customer service perform in 2015? The US picture – could do better Overall 2015 was a poor year for customer service across the US, with close to six out of ten companies (59%) seeing a fall in customer ratings according to the American Customer Satisfaction Index (ACSI).

Customer Service 48

Customer Service Social Media Retail Contact Center 48

CloudCherry

DECEMBER 20, 2017

Consumers used to be significantly more passive, and certainly had a higher level of trust in brands and the promises they were made. They also had fewer options, both in terms of brands but also resources to obtain information. Additionally, brands had fewer ways in which to connect with customers. resorting to 4 touchpoints.

Customer Journeys 225

Customer Journeys Touchpoint Social Media Consumers 225

CSM Magazine

JANUARY 11, 2016

Forward thinking companies are using social media to further engage their customers. Here are five tips to help you use social media to take your customer service to the next level. APIs can be hooked up and performance metrics and social data can be overlaid with CRM systems for traditional channels.

Social Media 40

Social Media Omni-Channel Tips Customer Service 40

Tricia Morris

NOVEMBER 13, 2015

For November and December 2015, U.S. Will Your Brand Be on the Customer’s Naughty or Nice List? Feeling stressed already that your brand might wind up on the naughty list for customer service? Feeling stressed already that your brand might wind up on the naughty list for customer service? billion holiday haul.

Self Service 40

Self Service Customer Service e-support Retail 40

Eptica

JANUARY 6, 2016

Date: Wednesday, January 6, 2016 What were the key customer experience topics in 2015? However, before exploring some of these trends in future blog posts, I’d like to take the opportunity to review 2015 – specifically some of the most popular topics covered by the Eptica blog. Published on: January 06, 2016.

Self Service 48

Self Service Customer Experience Social Media Insurance 48

Kerry Bodine

FEBRUARY 6, 2017

In 2017, brands shouldn’t be fumbling around to pull off a successful Super Bowl ad. But in 2017, big brands’ servers should be robust enough respond to each customer’s web request in milliseconds. A couple of years ago I wrote, “ 2015 was the year of the Super Bowl hashtag. This is bad news for brands.

Social Media 120

Social Media Advertising Customer Experience Professionals Brands 120

Second to None

MAY 15, 2018

Brands that want to stand out in today’s saturated and competitive marketplace need to have a carefully developed branding strategy. Still, customers’ perceptions of a brand is an even more important part of the equation. What is brand equity? Types of brand equity. Brand equity can be positive or negative.

Measurement 59

Measurement Brands How To Social Media 59

Eptica

JANUARY 8, 2016

Date: Friday, January 8, 2016 5 customer experience lessons from the 2015 Holiday Shopping season. Author: Robin Tandon While the peak season for retailers isn’t yet over, many companies are already taking stock and looking at their performance, as well as studying the wider trends that emerged in the run up to Christmas 2015.

Self Service 48

Self Service Customer Experience Ecommerce Social Media 48

BirdEye

AUGUST 29, 2023

Satisfied customers grow brand loyalty, boost word-of-mouth recommendations, and significantly boost a business’s growth. This way, they stick with the brand, increasing profitability and reputation. Customer satisfaction directly impacts brand reputation, referral programs, conversion rates, and revenue.

Customer Satisfaction 98

Customer Satisfaction Chatbots Social Media Omni-Channel 98

transcosmos Information Systems

MAY 25, 2015

It’s no secret that mobile networks, social media and the widespread use of smartphones drastically altered the customer service landscape. We’re almost half-way through 2015 and here are just some of the hyper-connected, mobile lifestyle customer service activities that we’ve been seeing in 2015.

Social Media 48

Social Media Self Service Multi-Channel Trends 48

Experience Investigators by 360Connext

JANUARY 23, 2015

Customers turn to social media to get questions answered quickly, report issues about products, praise great service and much more. It’s easy to “set up” a social media presence for customers and then just sort of forget to maintain it. Social Customer Care: Best Practices for Major Engagement.

Customer Care 110

Customer Care Social Media Marketing Conference 110

Kayako

DECEMBER 31, 2015

2015 saw the support community talk a lot about making things easier for the customer through both customer experience and communication. Now onto the best of 2015! The Art of Making Customers Happy on Social Media by Kevan Lee. SlackDown: A Lesson in Brand Interaction. The best of customer experience.

Self Service 72

Self Service Omni-Channel Net Promoter Score Multi-Channel 72

Brandwatch CX

JANUARY 7, 2019

Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015. In 2015, Instagram was forecasted to bring in $10.87bn in mobile ad revenue. . The most followed brand (besides Instagram itself) is National Geographic, with 87.5m of brands are on Instagram.

Social Media 111

Social Media Advertising Fashion Video 111

LiveChat

NOVEMBER 19, 2015

There are few businesses or organizations that have such a great, established social media presence as NASA. What NASA did to become one of the top, most recognizable social media brands in the world? link] pic.twitter.com/CtSQODPofA — Curiosity Rover (@MarsCuriosity) October 13, 2015.

Social Media 28

Social Media Strategy Sports Guidelines 28

Tricia Morris

OCTOBER 1, 2015

The 2015 Global State of Multichannel Customer Service Report published by Parature, from Microsoft and Microsoft Dynamics CRM shows that geography does play a role in customers’ views on service. Everyone knows that real estate is all about location, location, location. But are customer service preferences and expectations?

Self Service 40

Self Service Customer Expectations Report Customer Service 40

GetFeedback

JULY 11, 2018

In 2015, Digiday conducted a study on customer satisfaction and found that, while the majority of brands believe they provide a superior customer experience, nearly 65% of their customers feel frustrated and misunderstood. How to tell when you’ve lost touch.

CRM 207

CRM Social Media Customer Satisfaction Customer Centricity 207

Brandwatch CX

JULY 4, 2022

Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. in 2013 to 32.3%

Analytics 92

Analytics Tools Social Media Metrics 92

Win the Customer

FEBRUARY 26, 2016

Its newest seed, brand transparency, is linked to revenue, loyalty and company longevity. The surveys showed that an increase in brand transparency was directly correlated to the company’s long-term sustainability within its market share. Transparency as a Social Medium. Sustainability and Transparency.

Omni-Channel 52

Omni-Channel Brands Company Social Media 52

TechSee

JUNE 16, 2022

By leveraging new technologies such as computer vision , virtual visits and self-service AI-driven solutions, companies have a huge opportunity to turn customers into brand advocates. He has 30 years of experience in inbound, outbound, chat, analytics, AI, and social media. Follow on LinkedIn. Follow on LinkedIn.

Customer Service 251

Customer Service Contact Center Chief Customer Officer Call Center 251

SuiteCX

FEBRUARY 13, 2015

©2015 suitecx – Confidential Customer Experience: All the cool kids say they are doing it 2. ©2015 suitecx – Confidential But what is “it”? ©2015 suitecx – Confidential Is it Voice of the Customer? ©2015 suitecx – Confidential Is it Voice of the Customer? ©2015 suitecx – Confidential Is it a clickstream?

Customer Experience 100

Customer Experience Social Media Customer Journeys Multi-Channel 100

Experience Investigators by 360Connext

APRIL 30, 2015

Just because the customer is not happy in the current situation doesn’t mean they won’t be happy in any situation with your brand. Instead of being brand-obsessed and pointing out why the subscriber is making a mistake by unsubscribing, they respect her enough to know when her mind is made up. Letting customers call the shots.

Brands 110

Brands Retail Consulting Touchpoint 110

BirdEye

JUNE 21, 2023

With it, you can create an effective marketing strategy to help increase brand awareness and, ultimately, gain a competitive advantage, all based on the revelations you learn. Even New York’s top hotels struggled with bed bug outbreaks back in 2015. The truth is social media done right is an investment.

Analysis 98

Analysis Social Media Hotels Competitive Advantage 98

NetBase

AUGUST 11, 2020

The mutually beneficial partnership brings promotional power to both brands and is an exceptionally savvy move to make at any time, but particularly right now from a consumer and market intelligence standpoint. of total market share in 2015 to 53.4% It’s what happens when brands base their moves on savvy market intelligence.

Social Media 90

Social Media Consumers Trends Video 90

Storyminers

MARCH 11, 2019

From a modern branding perspective, successful storytelling acts as an emotional glue, creating a loyal audience and engaging new customers. Some of the most iconic brands in history are great ‘story brands’. How do brand strategists capture the power of storytelling for the modern age of consumerism and instant gratification?

Marketing 113

Marketing Social Media Advertising Video 113

Alida

AUGUST 26, 2016

Social communities include public social networks like Facebook, Twitter and Instagram. Brands use social communities mostly for marketing purposes, broadcasting information, building brand awareness and reaching greater audiences for campaigns and messaging. Does it offer a chance to improve brand recognition?

Social Media 100

Social Media How To Innovation Software 100

Experience Investigators by 360Connext

APRIL 23, 2015

I was thrilled to have the opportunity to interview Amy Jackson, Senior Director of Brand Strategy and Consumer Marketing for TripIt from Concur while I was at the South By Southwest Interactive festival in Austin, Texas back in March. Jon Galloway (@jongalloway) April 12, 2015. Thanks, @TripIt ! — and the not so good. Think about it.

Social Media 110

Social Media Travel Rewards Programs Innovation 110

Experience Investigators by 360Connext

MARCH 24, 2015

There were sessions on co-creating with customers, social media, and customer journey mapping. Mike Zarin (@zarin) March 24, 2015. Get real about your experience and brand. Kevin Gibson , Consumer Experience Leader, Humana, shared how Humana has been evolving their brand and the experience to match it.

Customer Journeys 110

Customer Journeys Customer Experience Conference Social Media 110