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Choose to Chat: How to Improve Healthcare Through Conversations with Patients

Customer Bliss

To support those conversations, the Choosing Wisely® Initiative of the American Board of Internal Medicine Foundation in partnership with Consumer Reports was established. A 2017 Minnesota Department of Health report review of tests, ordered by physicians in the state in 2014, validates the need for such conversations. Click To Tweet.

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How to Identify White Space & What To Do With It

NetBase

Sometimes the next big thing for a brand is found in the places where there is a small amount of buzz, but not enough to make it immediately identifiable. Having the right social analytics can show you how to spot white space and what to do with it! Competitive intelligence that identifies new opportunities for your brand.

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How to Optimize Reputational Risk Management in Banks

ReviewTrackers

After all, reputation is the key to building public and consumer trust. In a 2014 Ernst & Young survey, respondents said reputation was a “very important” factor in deciding whether or not to trust a financial services provider. Reputational risk can cause damage to a bank’s brand and reputation. Its impact is very real.

Banking 94
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How To Write A Winning Marketing Plan: 8 Questions Every Marketer Should Be Prepared To Answer

C3Centricity

After all, every marketer writes one every year, so how difficult can it be, right? And time consuming. So here are 8 actionable tips on how to write a winning marketing plan, so you can answer any question your CEO or boss asks you. WHO ARE OUR BRAND’S CUSTOMERS? Neither will win you brownie points.

Marketing 192
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The social media dilemma: how to get the most dangerous customer service channel right

Vonage

Social media: a platform that allows consumers to say anything they like about a brand – and broadcast that message to the world. This shows that while the overall cost of poor service has gone down, many consumers are still finding the same problems – but perhaps more infrequently. How to get it right.

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Why Brands are Consolidating Their Martech Tool Stack

NetBase

Every brand has a marketing stack, aka Martech Tool Stack that they use to run campaigns and track measurable marketing outcomes. But not every brand has a good handle on what these tools are. And the pandemic forced brands to focus on efficiencies in every category. We’re guessing your brand can relate.

Tools 60
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2014 State of Customer Experience: Who Are UK’s Leaders And What Can We Learn From Them? (Part 4)

Maz Iqbal

Today’s conversation completes this four part series ( part 1 , part 2 , part 3 ) centred on Nunwood ‘s 2014 UK Analysis report. How Should Your Organisation Go About It? For most brands, trying to improve performance simply by emulating John Lewis or First Direct can be counterproductive. Why do I point this out?