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And the Customers Tweeted Happily Ever After

Storyminers

Americans are said to love underdogs—in the form of horses with long odds, sports franchises that upset favorites, and nimble brands that unseat lumbering giants. Posted in July 2009, it got over 24,000 hits in the first 24 hours and to date, has been watched more than 6 million times. You can’t buy that much media exposure.

Retail 264
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Great Examples of Word-of-Mouth Marketing

ReviewTrackers

For many companies, word-of-mouth marketing is all about using natural conversations to show off new products or services. If done correctly, word-of-mouth marketing should be a low-cost endeavor with a high return on investment, and even in today’s digital world it can still work, as shown by the following companies.

Examples 123
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9 Examples of Great Word-of-Mouth Marketing

ReviewTrackers

For many companies, word-of-mouth marketing is all about using natural conversations to show off new products or services. If done correctly, word-of-mouth marketing should be a low-cost endeavor with a high return on investment, and even in today’s digital world it can still work, as shown by the following companies.

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CTV in the time of COVID-19: More avails and branding opportunities

Hero Digital

As marketers, this presents us with a unique opportunity to get vital messaging to consumers, whether around e-commerce, tips for accessing services under these new living circumstances or even potentially life-saving PSAs. This trend has been augmented by the dearth of live sports. Image credit: Alexander Dummer, Unsplash.

Brands 54
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Assessment for Almost-Automatic CX Excellence

ClearAction

It’s for everyone who collects and manages insights: Marketing, Customer Experience, Customer Success, Customer Service, Partner Experience, and Employee Experience teams. To celebrate your commitment to almost-automatic CX excellence, submit your team’s progress to the CX Team Sport Awards. Learn More. Learn More.

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The new rules of engagement (according to customers)

C Space

This reinvention initially led to a dip in stock price and controversy in the financial markets – but is now understood to have driven exceptional levels of customer and employee trust, and ultimately shareholder value in the medium and long-term. Yet, there’s little doubt that Nike has captured the attention of the stock markets.

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Celebrity Products Supported by Social Listening

NetBase

Marketing celebrity products may seem easier – and it is, in a sense. Once Upon a Farm creates cold-pressed baby foods have the potential to decimate the traditional market. Regardless of who you are and how much market share you command today. The awareness is there. Celebrity Product #4: Foodstirs (Sarah Michelle Gellar).

Trends 73