And the Customers Tweeted Happily Ever After
Storyminers
AUGUST 20, 2020
Americans are said to love underdogs—in the form of horses with long odds, sports franchises that upset favorites, and nimble brands that unseat lumbering giants. Posted in July 2009, it got over 24,000 hits in the first 24 hours and to date, has been watched more than 6 million times. You can’t buy that much media exposure.
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