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CTV in the time of COVID-19: More avails and branding opportunities

Hero Digital

As marketers, this presents us with a unique opportunity to get vital messaging to consumers, whether around e-commerce, tips for accessing services under these new living circumstances or even potentially life-saving PSAs. This trend has been augmented by the dearth of live sports. Image credit: Alexander Dummer, Unsplash.

Brands 54
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Assessment for Almost-Automatic CX Excellence

ClearAction

It’s for everyone who collects and manages insights: Marketing, Customer Experience, Customer Success, Customer Service, Partner Experience, and Employee Experience teams. To celebrate your commitment to almost-automatic CX excellence, submit your team’s progress to the CX Team Sport Awards. Learn More. Learn More.

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Brand Move Roundup – May 4, 2020

C Space

We may need to be physically isolated, but we don’t have to feel alone,” said Andy Miller, senior vice president of AARP Innovation Labs , which developed the new tool. Through this innovative platform, people in need of help from – or who want to offer help to – their communities are empowered to engage.”

Brands 52
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25 brand experience (BX) thought leaders to follow on Twitter

Qualtrics

BX and marketing leaders have the ability to turn brands into religions and embrace new and emerging technology, and we have a lot to learn from those that are doing it well. Here are 25 brand experience and marketing thought leaders you should be following on Twitter, so you can learn from their wisdom and vision.

Brands 33
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Fine-tune Llama 2 for text generation on Amazon SageMaker JumpStart

AWS Machine Learning

nn### Input:nFélix César Luna (30 September 1925 – 5 November 2009) was an Argentine writer, lyricist and historian.nnnn### Response:n Ground Truth response: Felix Luna died on November 5th, 2009 Response from the non fine-tuned model: Félix César Luna (30 September 1925 – 5 November 2009) was an ArgentinennWhen did Luna die?nnn###

Training 104
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The new rules of engagement (according to customers)

C Space

And if Netflix’s past is anything to go by, the next innovation is just around the corner. This reinvention initially led to a dip in stock price and controversy in the financial markets – but is now understood to have driven exceptional levels of customer and employee trust, and ultimately shareholder value in the medium and long-term.

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The Future of Customer Experience Calls Urgently for a Significant Shift

ClearAction

Similar findings are reported in studies by CMO Council, CustomerThink, Confirmit, West Monroe Partners, Leapfrog Marketing Institute, MarketingSherpa, Forbes Insights, and many others. “Only 16% of marketers feel their organizations are extremely responsive to the consumer.” ” 5. .