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As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships

Optimove

With consumer spending cutbacks, it’s more important than ever for marketers to tighten their relationships with customers to stay loyal to a preferred, deeply trusted brand. Customer-led marketing still delivers brands an average increase of 33% in customer lifetime value.

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A History of Customer Support Technology

Team Support

There are more ways than ever for customers to get in touch with tech support. Ever wonder what customer service looked like 50 or 60 years ago? Here’s a look back at how customer support technologies evolved over the last century, and a peak at where they’re going next. One of the early pioneers in CRM software was ACT!

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5 Rules That Absolutely Build Customer Loyalty

Beyond Philosophy

To most companies, it invariably means “customers give us all their money.” So, today we’re going to talk about the five rules that will build customer loyalty. Having that kind of bond with your customers is fantastic for your business. However, customer loyalty necessitates thinking long term.

Loyalty 172
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6 tips for effective restaurant reputation management

BirdEye

This statistic shows that your customers are looking for you online. You must monitor what your customers say about you, respond to their remarks, and use their feedback to improve. Restaurant reputation management refers to the processes you use to track, respond to, and address customer feedback.

Tips 108
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What Do Companies With Low Net Promoter Score Have in Common?

Retently

Study the hacks used by brands like Apple , Amazon , and Netflix, and you’ll discover actionable tactics that can apply to your business. In industries with a low overall NPS, we’ve looked at consumer complaint data to learn which brands are the least likely to retain customers and earn positive feedback.

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Markies Monday: 3 Ways to Win a Markie Award

Oracle

The Apex Award for Best Overall Customer Experience. Since 2007, the Markie Awards celebrate innovation and excellence in customer experience. 2020 has been a year unlike any other, and now, more than ever, customer experience is the key differentiator to strengthen customer relationships and grow revenue.

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Four Technologies Reshaping the Customer Experience

Wootric

Consider the realities: as recently as even 2007 the modern smartphone didn’t exist, AI was still a science fiction notion, and the idea of self-driving cars wasn’t on the general public’s radar. To that end, here are four technologies reshaping the customer experience as we know it. Artificial intelligence. Undoubtedly it’s chatbots.