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How To Adapt Your Brand To Be Socially Responsible In Times Of Crisis

Storyminers

Even though companies are usually taking a step back in times of crisis (for example, during the global economic recession of 2007-2009), this case is totally different. Use your social media accounts, write a brief newsletter, and use any free email marketing service to inform your customers.

Brands 147
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3 Events Paved The Path For The Customer Experience Discipline

Kerry Bodine

I’m often asked why companies invest in customer experience — and when this whole customer craze started in the first place. Since I’ve already written about that in other posts, today I’ll tackle the second question: When did companies start caring about customer experience? August 2007: Chris Messina invented the hashtag.

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3 Events Paved The Path For The Customer Experience Discipline

Kerry Bodine

I’m often asked why companies invest in customer experience — and when this whole customer craze started in the first place. Since I’ve already written about that in other posts, today I’ll tackle the second question: When did companies start caring about customer experience? August 2007: Chris Messina invented the hashtag.

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IFS Unleashed: Why we’re going to Miami

Alliance by IFS

An IFS customer since 2007, CDF Corporation will be attending IFS Unleashed this year. Alex Ivkovic, CIO, shares his motivations. The post IFS Unleashed: Why we’re going to Miami appeared first on IFS Blog.

Customers 107
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As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships

Optimove

With consumer spending cutbacks, it’s more important than ever for marketers to tighten their relationships with customers to stay loyal to a preferred, deeply trusted brand. Customer-led marketing still delivers brands an average increase of 33% in customer lifetime value.

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A History of Customer Support Technology

Team Support

There are more ways than ever for customers to get in touch with tech support. Ever wonder what customer service looked like 50 or 60 years ago? Here’s a look back at how customer support technologies evolved over the last century, and a peak at where they’re going next. One of the early pioneers in CRM software was ACT!

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Amazing Business Radio: Dennis Yu

ShepHyken

How to Use TikTok for Marketing and Customer Service. They discuss how businesses can use TikTok to promote their brand and enhance customer experience. Top Takeaways: Social Media is an opportunity for a brand to show the world that they are interested in resolving issues for their customer. Use Spark Ad.