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Not Just Another Blog Post on How to Improve Customer Experience

InMoment XI

Today, there are a lot of customer feedback management (CFM) companies talking about integrated CX. Integrated CX isn’t a new concept by any means, and InMoment is not so bold as to say we invented the concept. What is Integrated CX? I have to put on my best poker face (which I do not have!)

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Digital Customer Experience: The Value of “Slamming” Your Assumptions

InMoment XI

And whether we’re making a change to the website, opening a new store, or debuting a new product, that prediction will either be right or wrong. When we’re wrong, or surprised, it can be easy to feel like we have failed. Step #1: Gather Your Team & Select a Topic. Step #2: Give Your Team Permission to Assume.

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Struggling to Prove the ROI of Customer Experience? You Could Be Missing These 3 Keys to Success

InMoment XI

In fact, research shows that 30% of businesses reported having budget related issues to their CX programs. Under all that pressure, how are you supposed to build a CX program that continuously demonstrates its value? A Common CX ROI Misperception. Design is arguably the most important phase of your experience program.

ROI 557
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A New Breakthrough Model of Customer Experience – Quantum Customer Centricity™

C3Centricity

They’re wrong! At least if they are thinking about the traditional CX model. As we start a new year, I am celebrating the official launch of the New CX Model Quantum Customer Centricity™ (QC²) … Beyond CX. And research by Gartner concluded that 80% of organizations expect to compete mainly based on CX.

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do. If you can’t identify it, you can’t fix it!

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Reducing Customer Churn: Do You Need Prediction, Interpretation, or Both?

InMoment XI

In the world of customer experience, predictive modelling means using data to predict the future needs, wants, and behaviours of your customers and employees. I’ve come across many interesting case studies that show how predictive models can be really powerful when trying to sell products or services to your consumers.

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You Ask, We Tell: How Do I Increase Survey Response Rates? Should I Shorten My Survey?

InMoment XI

In this blog, I’m going to focus on one question that continues to come up in conversations with CX practitioners and data analysts and my answer may surprise you. How Do I Increase Survey Response Rates? In most cases survey response rates matter little in terms of your sample providing representation of a population.

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Using Customer Reviews, Advocacy, and Referrals in Your Journey Map

Speaker: Jeremy Boudinet, Marketing Manager, Nextiva

Customer reviews and referrals are invaluable assets to a company--with them, you can build a worthy reputation, attract new customers, and improve your CX. But if you have to beg a customer to give a review or referral, you're doing it wrong. How to make your customer *want* to spread the word. And more!