Currency Alliance

NOVEMBER 4, 2022

This fee is commonly how financial services brands have funded their loyalty rewards for at least the past decade. Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks. Rationalizing loyalty ROI vs other marketing channels.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

Currency Alliance

MAY 9, 2022

So, to demonstrate some progress, many organizations have pursued initiatives that are only cosmetic in nature while not truly taking advantage of what digital transformation enables: namely that customer journeys, partnerships, trading ecosystems, etc. Features of an API-first loyalty platform. Thus far, Version 3.0

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

CSM Magazine

FEBRUARY 28, 2020

Spitch AG, the leading developer of enterprise speech solutions have announced a partnership with Creative Virtual, a world leader in customer and employee engagement solutions. . The partnership is already creating interest in the marketplace, with the companies currently collaborating on several projects.

Self Service 59

Self Service Virtual Agent Multi-Channel Chatbots 59

CSM Magazine

FEBRUARY 28, 2020

Spitch AG, the leading developer of enterprise speech solutions, with headquarters in Switzerland and offices in London, Madrid and Milan, today announced a partnership with Creative Virtual, a world leader in customer and employee engagement solutions. . About Spitch.

Self Service 52

Self Service Virtual Agent Multi-Channel Chatbots 52

Currency Alliance

MARCH 30, 2022

The importance of networking in order to build potential and active partnerships. The ability to bring together complementary fields of experience to create profitable solutions based on innovative business models and modern technology. In recent years, brands have invested more in loyalty. Innovating with scant resources.

Loyalty 52

Loyalty Loyalty Programs Resources Airlines 52

Optimove

JANUARY 16, 2024

In addition, we are honored by our partners, employees, and investors who have been instrumental in helping Optimove create the first Customer-Led Marketing Platform to uphold our promise: to unleash brands’ full potential so they can gain their customer’s loyalty for life. It involves a blend of rational, emotional, and analytical factors.

Net Promoter Score 52

Net Promoter Score CRM Analytics Telecommunications 52

Currency Alliance

MARCH 5, 2019

Should my brand be in a loyalty coalition? Do reward points really earn loyalty? These, and other important questions, were subject of a debate held recently at the Visa Innovation Center in London, and Convened by Annich McIntosh of Loyalty Magazine. Loyalty Coalitions are Morphing into Marketplaces.

Loyalty 58

Loyalty Loyalty Programs Entertainment Consulting 58

Currency Alliance

NOVEMBER 15, 2021

Commercetools partners with Currency Alliance to enable loyalty marketing in the age of composable commerce. Every company strives to build loyalty among its customers, but the methods to achieve the never-ending pursuit of loyal customers can vary widely. Furthermore, 91% of consumers want to be recognized.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

Quadient

AUGUST 8, 2022

And when integrated with other SaaS insurance solutions , CCM can take insurance operations — both internal and customer-facing — to the next level. Duck Creek Solutions works with an entire ecosystem of System Integrators, Solution Partners, and Consulting Partners to enhance the functionality of our core system.

System 52

System Communication Customer Experience Management 52

Currency Alliance

FEBRUARY 26, 2021

The incentives industry was born out of this marketplace transformation – where scarcity basically disappeared. So, with competition across nearly every category, all companies now need a loyalty strategy. The next wave of challenges for brands will be related to embracing the marketplaces where customers now spend most of their time.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

Currency Alliance

DECEMBER 7, 2021

I heard it once, two weeks ago at a loyalty conference in London. Loyalty trends were being discussed, as well as what had been hot topics in prior years – some of which just faded away as fads. Most companies need to stay focused on what we call Loyalty Imperatives for this decade. The Loyalty Imperatives answer that question.

Loyalty 52

Loyalty Trends Loyalty Programs Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. This is really important, because the lifetime value of a customer that reaches a reward soon after joining a loyalty program, or if one sees they are making good progress towards something aspirational, is typically dozens of times higher.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. This is really important, because the lifetime value of a customer that reaches a reward soon after joining a loyalty program, or if one sees they are making good progress towards something aspirational, is typically dozens of times higher.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

MARCH 9, 2021

Headless loyalty systems are API-first loyalty platforms that enable any customer-facing platform to integrate loyalty marketing functionality into their Customer Experience (CX) via API. The loyalty industry still operates mostly on tightly-integrated legacy technology platforms, in which changes are slow and expensive.

Loyalty 59

Loyalty Customer Engagement Engagement CRM 59

Alliance by IFS

JUNE 28, 2019

Astea Partners with YASH Technologies to Help Service Providers Derive Maximum Value from the Alliance Enterprise™ Solution. YASH will drive implementation and adoption of Astea’s integrated solutions for field service management throughout North America. Field Service Mobile Solutions that Surpass the Competition.

Competitive Advantage 82

Competitive Advantage Technology Customer Centricity Innovation 82

Happy or Not

OCTOBER 24, 2023

Rapid advancements in technology and shifting consumer behaviors have created a dynamic marketplace. Here are 5 biggest opportunities for retail sales in the coming year: 1. Partnerships and ecosystems Partnerships will play a central role in the retail landscape. Is the holiday season the right time to lower high prices?

Retail 36

Retail Multi-Channel Social Media Apparel 36

Currency Alliance

MARCH 28, 2023

The term ‘pay with points’ implies that a customer can burn loyalty points or miles at a point of sale as the method of payment. Pay with points is trending upward in loyalty marketing for three main reasons. That’s in contrast to being offered a restricted set of inventory items for redemptions via a members’ portal (i.e.,

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Airlines 52

BirdEye

NOVEMBER 30, 2023

Here are key reasons why social media reputation is essential for brands: First impressions matter Building trust and credibility Influencing consumer decision-making Word-of-mouth marketing Competitive advantage Customer engagement and loyalty Crisis mitigation Recruitment and partnerships Global reach and impact 1.

Social Media 116

Social Media Management Guidelines Brands 116

Currency Alliance

MAY 19, 2021

Modifying legacy loyalty technology, to enable consistent and relevant engagement across the expanding number of customer-facing platforms, is becoming cost-prohibitive. If you want a more technical description of headless loyalty, read our previous article on the topic here. This article has three sections.

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

Currency Alliance

NOVEMBER 17, 2020

It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. We seek those out in broader marketplaces or social ecosystems where we now spend the majority of our time. The functionality in loyalty systems is being broken up.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

BirdEye

JULY 10, 2023

Researching your marketplace is hands-down the best way to get valuable, secret-weapon knowledge that can give you a competitive edge. Brands can carve out a distinctive competitive advantage, enhancing product development and delivering more compelling solutions than their rivals.

Social Media 94

Social Media Competitive Advantage Analysis Financial 94

Integrity Solutions

AUGUST 19, 2019

In a complex, highly competitive marketplace, bank leaders and managers who make it a priority to create a culture that is built around understanding what the customer needs and values—and the mindset necessary to deliver on it—will have the advantage. Trend 2: Increased technology use has decreased customers’ loyalty to a specific bank.

Banking 48

Banking Financial Trends Loyalty 48

CSM Magazine

JUNE 25, 2019

The integrated solution allows businesses using Amazon Connect to measure the customer experience through an advanced, post-interaction survey—making it easy to gain customer feedback on each interaction. The VoiceFoundry Post-Call Survey powered by SMG AgentTrack for Amazon Connect is now available on AWS Marketplace.

Contact Center 40

Contact Center Connections Feedback Measurement 40

LoyaltyPlus

NOVEMBER 9, 2018

Loyalty programmes or rewards programmes are a major revenue generator in the hospitality industry and keeping operators front of mind, seeing as it is offered to customers who regularly support a company. These solutions are incrementally cloud based, which drastically reduces the time to go to the market and the cost of ownership.

Hospitality 40

Hospitality Loyalty Industry Airlines 40

BirdEye

OCTOBER 5, 2023

Today’s marketplace is competitive and transparent, so managing brand perception isn't just important - it's imperative. Example of brand perception research done right: A fashion retailer conducts annual brand perception research, tracking brand awareness, customer loyalty, and purchase intent.

Examples 64

Examples Measurement Brands How To 64

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. are now ripe for inclusion in loyalty coalitions. are now ripe for inclusion in loyalty coalitions.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

NobelBiz

JANUARY 23, 2024

An increasing number of businesses are adopting CSaaS because it’s transforming customer satisfaction and fostering loyalty. Key features of CSaaS include integrated technology solutions, skilled support teams, and data-driven insights, all aimed at optimizing customer interactions.

Contact Center 52

Contact Center Contact Center Software CRM Call Center 52

BirdEye

NOVEMBER 21, 2023

This typically involves some combination of digital marketing across platforms like social media, SEO, and email, as well as real-world promotion through events, partnerships, direct mail, and in-store experiences. There is no one-size-fits-all solution — different tactics will resonate better with different target audiences.

Marketing 111

Marketing Social Media Advertising Brands 111

Currency Alliance

FEBRUARY 20, 2023

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

Totango

JANUARY 17, 2019

To stay relevant, you need to embrace this new customer-centered economy and offer your customers a partnership invested in their growth and expansion. The Path to Building a New Era of Customer Loyalty. The right solution for the right customer. The Right Solution for the Right Customer. Escalation preparation.

Loyalty 74

Loyalty Customer Retention Social Media Customers 74

VDS

SEPTEMBER 25, 2023

One solution to keep those teams resilient and adaptable is Genesys Cloud, a powerful customer experience platform designed to future-proof customer service operations. Genesys Cloud provides an all-in-one solution for organizations to manage their customer interactions across various channels in a seamless and efficient manner.

Customer Service 52

Customer Service Customer Service Strategies Trends Contact Center 52

BirdEye

NOVEMBER 8, 2023

Use case: Positive reviews on Trustpilot contribute to building a credible online reputation, attracting new customers, and maintaining the loyalty of existing ones, overall improving the business’s search rankings. It provides user reviews, ratings, and comparisons of software solutions across various industries and categories.

Ecommerce 59

Ecommerce Travel Hotels Social Media 59

ECXO

JUNE 20, 2023

Businesses that build emotionally committed relationships are rewarded with loyalty, an increase in referrals and higher growth. For complex B2B solutions, sales cycles can take months. Trust is a prized commodity Having a clear brand purpose instils trust. A prized commodity in the best of times. Trust is an emotion.

B2B 122

B2B Brands Innovation Government 122

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). A little more context.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. If that sounds like loyalty is late to the party, that’s not necessarily a bad thing. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

BirdEye

MARCH 17, 2023

In the rapidly evolving marketplace of today, running a small business can be an uphill battle due to the multitude of tasks and responsibilities required for success. Some common responsibilities of a small business consultant include: Analyzing business practices, identifying weaknesses, and recommending solutions.

Consulting 98

Consulting Social Media Financial Strategy 98

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. Points are perceived by customers as a kind of currency; underperforming loyalty brands, equally, prioritize this purely transactional insight.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49