DemandJump

NOVEMBER 30, 2022

With a content-driven SaaS marketing strategy, you can start building relationships with more highly-qualified leads than with paid advertising alone. Absolutely essential. By creating contact points that your audience searches out on their own, rather than bombarding them with ads that may drive them away instead.

Marketing 105

Marketing Advertising Strategy 105

CSM Magazine

MARCH 26, 2024

But developers are instrumental in shaping customer experiences that can make or break the success of a SaaS product. In this guide, we’ll explore strategies that SaaS developers can implement to enhance customer satisfaction and forge lasting relationships with their user base.

Customer Experience 52

Customer Experience Guidelines Analytics Software 52

DemandJump

DECEMBER 21, 2022

If you’re looking for SaaS content ideas, DemandJump has got you covered with a few. Let’s dive right into some examples of SaaS content strategy and content ideas for SaaS companies. We will also reveal partners and tools that can help YOU be the SaaS brand creating content others are inspired by.

Brands 52

Brands Tools Examples Strategy 52

ShepHyken

SEPTEMBER 24, 2021

This week we feature an article by Noa Danon, co-founder and CEO of EverAfter, a company that helps build lasting relationships with customers and partners using data and content. SaaS has changed the traditional sales rules. With SaaS, purchases are mainly cloud-based with major demand. Use Customer Success as a carrot.

Sales 155

Sales Company Customer Experience Customer Success 155

DemandJump

JANUARY 17, 2023

Becoming a SaaS content writer is as simple as knowing a few basic guidelines and having a consistent strategy for your content creation.

Guidelines 52

Guidelines Strategy 52

ChurnZero

APRIL 1, 2024

AI is changing just about everything within the SaaS and technology space. 2: More Targeted and Value-Packed Content Every company needs to think like a media company these days. Tools like Synthesia are ideal for creating AI-generated multimedia content at scale. Related: AI adoption by CS teams. Find out more.

Customer Journeys 76

Customer Journeys Strategy Analysis Tips 76

DemandJump

DECEMBER 21, 2022

If you’re reading this, then it’s not too far-fetched to assume you’re exploring the idea of becoming a SaaS marketer. For example, what comes first: creating great SaaS content or designing strategies to make sure the right people—your ideal customers—can see that content?

Marketing 52

Marketing Course Examples Strategy 52

BirdEye

MAY 10, 2023

That’s where a great marketing strategy comes into play. In this blog post, we’ll share 12 marketing strategy examples to help get your creative juices flowing. Plus, we’ll provide tips to ensure your strategies are successful. Table of contents What is a marketing strategy?

Examples 98

Examples Strategy Tips Marketing 98

Totango

AUGUST 11, 2022

Knowing how to build client relationships digitally is critical for SaaS businesses. Most interactions with your SaaS customers are digital, making handling these opportunities decisive for customer satisfaction, loyalty, repeat business and referrals. Blog content consumption. How Digital Client Relationships Are Different.

Tips 106

Tips How To Customer Journeys Net Promoter Score 106

SurveySparrow

AUGUST 28, 2023

Have you ever found yourself immersed in the world of SaaS, wondering what makes certain companies stand head and shoulders above the rest? That’s right—this statistic alone underscores the game-changing nature of exceptional customer experience in the realm of SaaS. What is SaaS Customer Experience? Let’s start, shall we?

Customer Journeys 52

Customer Journeys Customer Experience Self Service Net Promoter Score 52

AWS Machine Learning

FEBRUARY 9, 2024

A software as a service (SaaS) layer for foundation models can provide a simple and consistent interface for end-users, while maintaining centralized governance of access and consumption. In this post, we show you how to build an internal SaaS layer to access foundation models with Amazon Bedrock in a multi-tenant (team) architecture.

Government 123

Government Resources Examples Data 123

Totango

AUGUST 23, 2022

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

Customer Journeys 116

Customer Journeys Touchpoint B2B Social Media 116

Totango

AUGUST 3, 2021

A freemium strategy is one of the best ways to sell a SaaS product. However, common freemium SaaS mistakes can thwart this otherwise effective approach. Here we’ll help you steer clear of the most frequent pitfalls SaaS companies encounter when deploying a freemium sales model. Limiting storage space.

Sales 118

Sales Strategy Social Media Knowledge Base 118

ShepHyken

FEBRUARY 18, 2022

This week we feature an article by Anand Subramanian, a content writer from Freshflows , a product management app for B2B SaaS product teams. He shares how to improve the SaaS customer experience to encourage customer loyalty. Software as a service (SaaS) has grown rapidly in recent years, particularly in recent months.

Customer Experience 71

Customer Experience Net Promoter Score Self Service B2B 71

BirdEye

NOVEMBER 30, 2023

Table of contents Traditional vs. digital marketing for law firms How to do marketing for a law firm: A step-by-step guide Should I work with a digital marketing agency for law firms? Analyze their websites, thought leadership content, advertising campaigns, events, areas of specialty, and more.

Marketing 109

Marketing Social Media How To Advertising 109

SurveySparrow

NOVEMBER 24, 2023

Let’s explore the latest offers from top SAAS platforms to supercharge your operations. Top 10 Must-Have Cyber Monday SaaS Deals Platform Discount Offered Validity Internxt 91% 13 Nov – 30 Nov 2023 Scalenut 60% Until Dec 1, 2023 Plerdy 50% 24 Nov – 1 Dec 2023 Snov.io Let the savings begin!

Multi-Channel 52

Multi-Channel Knowledge Base Analytics Analysis 52

Retently

FEBRUARY 21, 2024

surveys are critical tools for uncovering this information, directly influencing your marketing strategy and budget allocation. surveys provide actionable insights into the effectiveness of marketing strategies and boost engagement by truly valuing the voice of the customer. How did you hear about us?” How Did You Hear About Us?”

Survey 78

Survey Social Media Advertising Analysis 78

DemandJump

JANUARY 8, 2021

Marketing attribution by definition is the process of understanding consumer behavior by studying how customers interact with your content, especially before a purchase or buying decision. Let’s examine the marketi n g strategy of a hypothetical software as a service (SaaS) provider. What is attribution, and why is it important?

Marketing 98

Marketing e-support Conference Social Media 98

ChurnZero

MARCH 3, 2022

As Customer Success professionals you might find yourself building out something completely new at your organization, or just trying to break the status quo on what’s been done in order to help drive growth and expansion for your SaaS organization. This list is ordered by popularity based on the number of engagements with each content piece.

Resources 98

Resources Customer Success Handbook eBook 98

DemandJump

JANUARY 17, 2023

Is coming up with an effective SaaS content strategy driving you up the wall? Does it feel like you’re just spinning your wheels, burning through the marketing budget, and unsure if anything’s even working?

Strategy 52

Strategy Marketing 52

CustomerSuccessBox

MAY 2, 2022

As a Customer Success Officer in SaaS, you’ve probably realized that there’s a lot more to the SaaS sector than just providing excellent service. SaaS marketing and distribution is crucial as, if not more important than, developing the service itself. Any aspiring SaaS startup must develop a solid marketing strategy.

How To 52

How To B2B Strategy Sales 52

SurveySensum

FEBRUARY 5, 2024

This is why it’s vital to optimize SaaS design with strategic color choices in the digital world, subtly directing users, influencing emotions, and shaping their entire experience. This article delves into the captivating world of color psychology in SaaS design. 10 Strategies for Optimizing SaaS Design 1. Feeling lost?

User Experience 52

User Experience Strategy Culture Feedback 52

Gainsight

OCTOBER 17, 2022

For those of us in the SaaS space, 2022 has certainly been one of those tough times. In this difficult environment, SaaS leaders are looking for strategies to help their companies ride out the storm—and emerge stronger once the storm has passed. This must-read content includes: How SaaS “growth at all costs” costs us all.

Chief Customer Officer 59

Chief Customer Officer Customer Centricity eBook Customer Success 59

CustomerSuccessBox

MAY 18, 2022

So has the customer success industry and the content around the space! A dedicated AI-powered customer success platform aiding SaaS firms to onboard, retain, upsell and drive MRR. Having a product in the customer success niche, this blog has everything to give you content dedicated to the customer success niche. 16 Ventures.

Customer Success 52

Customer Success Case Study Resources Customers 52

SurveySensum

AUGUST 17, 2023

This, in turn, helps you plan your strategy to strengthen your relationship with existing customers, potentially boosting revenue while enhancing customer experiences. Your customers will rate their score on a scale from 0 to 10 about their likelihood of recommending your SaaS product to others. So, continue reading.

NPS 52

NPS Net Promoter Score Effort Score Survey 52

SurveySensum

SEPTEMBER 26, 2023

Imagine this scenario: Sarah, a dedicated product manager, launched a cutting-edge SaaS platform with an intuitive user interface and robust features. Customers were signing up but not sticking around, and her SaaS platform was inundated with user complaints. 11 Proven Strategies to Improve Product Adoption ​​1.

Strategy 52

Strategy Management User Experience Measurement 52

Totango

JANUARY 22, 2024

2024 will be a pivotal year for business leaders to lean into CS as a core C-suite partner for defining strategy and the path to growth. Chris Dishman, SVP of Customer Success, Totango Expansion will become a top growth driver for recurring revenue companies For a while, expansion has been overlooked as a driver of SaaS growth.

Customer Success 95

Customer Success Consulting Customers Leadership 95

Gainsight

APRIL 10, 2023

By Harshi Banka, Senior Director of Strategy, Digital Customer Success The last few months have been rough for SaaS businesses with multiple headwinds including the economic downturn, rising inflation, and decreasing investments. There’s no doubt that customer success (CS) has become existential to SaaS.

Customer Success 59

Customer Success Self Service Multi-Channel Effort Score 59

CustomerSuccessBox

SEPTEMBER 20, 2021

Over the last few years, we’ve seen a lot of growth in the Customer Success space, which means there’s now even more content out there on the web for you to research, consume and rely on. Role of Customer Success Manager in a SaaS Company. The content is really helpful because it’s easy to read and actionable. SixteenVentures.

Customer Success 64

Customer Success Customer Centricity Consulting B2B 64

BirdEye

MAY 24, 2024

Utilizing advanced Natural Language Processing (NLP) technology, it offers tailored strategies that elevate customer experiences and provide actionable insights to help your business thrive. Podium doesn’t offer AI-generate content for social media. Over 150,000 businesses trust Birdeye as their ally for achieving remarkable growth.

Social Media 62

Social Media Multi-Channel Comparison Analysis 62

ChurnZero

JUNE 27, 2023

The answer is simple: you need a digital-first strategy. In my view, an effective digital customer success strategy has four key steps involving: Customer data Customer segmentation Automation A customer journey map 1. This affects your customer segmentation strategy. They feel it’s not good or clean enough to use.

Customer Journeys 52

Customer Journeys Customer Success Strategy Net Promoter Score 52

CSM Magazine

APRIL 13, 2021

Starting a business is not easy, and scaling is even harder as it requires hard work, persistence, and of course, a solid strategy. If you want your SaaS startup to grow, you need to understand data and have solid marketing knowledge, all with the purpose of making your software more attractive to your target customers.

Self Service 52

Self Service Tips Knowledge Base Social Media 52

CustomerSuccessBox

AUGUST 16, 2022

Customer Success Podcast is often the ultimate reservoir containing the valuable content you need! If you wish to explore the world of customer success content with the help of podcasts, the following are a few of the most loved Customer Success podcasts of 2022 that you must check out. Masters of SaaS. Humans of SaaS.

Customer Success 52

Customer Success Chief Customer Officer B2B Leadership 52

Gainsight

DECEMBER 12, 2023

The conventional wisdom at many SaaS companies is that they’re not ready for customer education or customer community. But what if customer success and customer education are actually part of the same revenue-building strategy? But what if customer success and customer education are actually part of the same revenue-building strategy?

Customer Success 52

Customer Success Self Service eBook Customers 52

CSM Magazine

MAY 30, 2024

This personalisation extends to product recommendations and marketing strategies, making the shopping journey more engaging and enjoyable. Dynamic Content: Websites and apps can use AI to display content tailored to each user. Retailers can anticipate trends and adjust their strategies accordingly.

Retail 52

Retail Trends Social Media Government 52

Gainsight

JANUARY 4, 2023

In our recent survey of tech investors and CEOs, the 2022 SaaS Market Report , respondents indicated that CS is the department least likely to experience budget cuts. Whether you’re here for the first time or ready to uplevel your customer-centric capabilities, here’s a taste of our best content to kick off your new year.

Resources 52

Resources Customer Success eBook Healthcare 52

Gainsight

JANUARY 11, 2024

Customer success is firmly entrenched in the SaaS business model. Customer Success Manager | NielsenIQ You will be responsible for managing the relationship of key account, Walmart, including: client objectives, growth strategy and engagement plan for a portfolio of NIQ Brandbank’s key Retailer clients.

CEM 52

CEM Customer Success Management Customers 52