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Understanding the Importance of Social Media Marketing

InMoment XI

In today’s digital landscape, the importance of social media marketing cannot be understated. Social media platforms like Facebook, YouTube, X (formerly called Twitter), TikTok, Instagram, and LinkedIn (among others) are essential for businesses looking to attract customers, gather valuable feedback, and foster customer loyalty.

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How 3 CX Trends Compare from North America to Asia-Pacific in 2022

InMoment XI

Earlier this year, we released a customer experience (CX) (and employee experience) trends report for both the North America and Asia-Pacific (APAC) regions. These new CX trends were based on indirect and inferred data, as well as surveys across several industries. CX Trend #2: The Impact of Social Media Influencers.

Trends 493
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How to Kickstart the Next Digital Experience Trend

InMoment XI

Digital experience trends are the new road maps of modern day business. Think of digital experience trends being the new maps application in your business. Think of digital experience trends being the new maps application in your business. 3 Steps to Start the Next Digital Experience Trend. Tune in below!

Trends 529
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AI in Social Media Management: Automation, Personalization & Beyond

BirdEye

Ask any social media manager, and they’ll tell you that the more active your social media profile is on any platform, the higher your chances of reaching your target customers. That’s AI in social media management redefining the rules of online marketing. What’s the use of social media AI tools in business?

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Your A-Z guide about social media reputation management 

BirdEye

Social media reputation management continues to be the lifeblood of enhancing your overall online reputation. Because they have 75 unique social media accounts across Facebook, Instagram, and Twitter, they must tailor all of their content to match each local audience’s specific needs and preferences.

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Your digital eyes & ears: Master social media monitoring

BirdEye

This practice, done by social media monitoring tools, enables brands to keep a pulse on their online reputation and insights into consumer behavior and emerging trends. Following this, when Birdeye conducted a survey, we found an interesting fact: 81% of businesses manage social media at the corporate level.

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Digital Detox: How Different Generations Navigate Social Media Breaks

2020 Research

hold less optimistic views on the positive effects of social media breaks on mental health compared to their younger counterparts. But how do different generations approach social media use when it comes to unplugging? In contrast, older individuals aged 55 and above exhibited an opposite trend.