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Your Guide to Mastering Brand Reputation Management

InMoment XI

Your company’s reputation is arguably more important than your product or service. Doing this allows you to cultivate a strong and recognizable presence in the market. Google Alerts, social media monitoring tools, and specialized software can help you stay informed.

Brands 378
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Six quick tips to target the right respondents for market research

QuestionPro Audience

Market research has been around for long and has helped many industries grow by grabbing the right opportunities based solely on consumer feedback. Researchers today, take a more robust and superior approach to capture respondent feedback for market research. A startup guide to targeting the right respondents for market research.

Tips 352
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How Market Segmentation Can Be Used to Improve the Customer Experience

InMoment XI

Effective market segmentation is critical to that goal. Every business should know the ins and outs of how their marketing, advertising, and sales team measure up. What Is Market Segmentation? If not, that’s okay because market segmentation isn’t primarily concerned with how many customers you have.

Marketing 260
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The Psychology Behind Customer Retention and Loyalty

Experience Investigators by 360Connext

The answer and best strategies are backed by science and decades of social behavior. Customers need to gain a clear value from your product or service, believe your brand is an authority in your space, and trust you with their time, money, and data. Are there customer feedback insights or reviews that express product quality concerns?

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10 Smart Ways to Cater to Your Local Customers

Steve DiGioia

Sure, you need to maintain a core set of values found in the other locations that carry the same name, but you certainly can cater to your target market and offer services not found anywhere else. Feature neighborhood leaders in your marketing and in-store promotions. Use social media wisely. Ask, simply ask them.

Sports 361
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How to leverage social shopping to maximize growth

BirdEye

Social media is an amazing platform for customers to discover brands, local businesses, and products for their needs. But these platforms hold the potential to be so much more, when combined with social shopping. You can turn your social media audience into customers without them having to leave the platform at all.

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20+ ideas on how to promote your business locally

BirdEye

Whether you’re a battle-tested entrepreneur or just getting your feet wet, the no-nonsense, results-driven techniques below will show you how to advertise your business, skyrocket your brand visibility, and help you develop profitable relationships with your community. Use social media to promote 4. Referral marketing 10.