Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

Loyalty 59

Loyalty Trends Data Marketing 59

InMoment XI

NOVEMBER 16, 2023

This hands-on workshop emphasised the significance of integrating customer and employee perspectives into experience enhancement strategies, whilst leveraging productivity studies and insights to make informed investment decisions. What measures can be taken to prevent loss prevention?

Healthcare 596

Healthcare Culture Travel ROI 596

Alida

JANUARY 10, 2018

A new report backs this up: “ For Love or Money 2017: Customer Loyalty – The Marketers’ Point of View ” found marketers plan to focus on customer loyalty in the next few months because it takes precedence over acquiring new customers. What is loyalty, really? Marketers aren’t thinking engagement.

Loyalty 127

Loyalty Marketing Net Promoter Score NPS 127

InMoment XI

MAY 10, 2022

Customer loyalty has become more elusive in the past few years. As customers seem to shop solely based on the best deal, it can be difficult to build customer loyalty in retail, which leaves many brands wondering if customer loyalty is even worth the effort. 5 Ways to Build Customer Loyalty in Retail.

Retail 493

Retail Net Promoter Score Loyalty Programs Effort Score 493

CSM Magazine

NOVEMBER 10, 2023

When it comes to the world of casinos, loyalty isn’t just a virtue but a strategic game-changer. There is hardly any online or land-based casino that doesn’t offer some kind of a loyalty program, like the iRush Rewards program or any other like this. But do those programs really work, and how?

Loyalty Programs 52

Loyalty Programs Loyalty Travel Rewards Programs 52

InMoment XI

FEBRUARY 2, 2024

In the rapidly changing consumer market, the highest customer-rated Integrated CX company, InMoment, took a bold and proactive approach. On Thursday, January 25th, we hosted the “Changing The Game” event in Austin, TX—a crucible for innovative ideas and game-changing strategies to address the consumer market in 2024 and beyond.

Hospitality 260

Hospitality Call Center Retail NPS 260

Currency Alliance

NOVEMBER 4, 2022

This fee is commonly how financial services brands have funded their loyalty rewards for at least the past decade. Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks. Rationalizing loyalty ROI vs other marketing channels.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

InMoment XI

DECEMBER 21, 2021

Grant interviewed me for his blog site ([link] and the subject was how, through their employees, companies can move beyond satisfaction to create real customer loyalty behavior. Positive customer experience with employees at your company has a far greater impact on loyalty than does satisfaction with a product or service.

Customer Experience 529

Customer Experience Loyalty Course Advertising 529

Currency Alliance

MAY 20, 2024

Consumers used to show loyalty to their main bank more or less by default. Back in 2017, when interchange fees were slashed by the European Union, most banks’ response was to simply to give up on their loyalty program; this was lazy and a huge strategic mistake.

Banking 52

Banking Loyalty Loyalty Programs Ecommerce 52

BirdEye

AUGUST 24, 2023

Traditional marketing, such as content creation and social media, has become non-negotiable. Businesses have to work harder to make their marketing campaigns successful. By tailoring customer marketing messages that resonate with customers’ unique preferences, companies can unlock a powerful avenue for sustainable growth.

Strategy 98

Strategy Marketing Customer Retention Loyalty 98

Doing CX Right

MARCH 1, 2024

Do You Want To Change Your Pricing Model Without Jeopardizing Customer Loyalty? Read and Apply Strategies Based On Case Study That Resulted In Consumer Backlash. The post Ensuring Customer Loyalty Amid Price Changes: Lessons from Wendy’s Public Backlash appeared first on Doing CX Right.

Loyalty 59

Loyalty Case Study Study Strategy 59

C3Centricity

MARCH 12, 2024

With millions of websites vying for our customers’ attention, driving high-quality traffic that converts into loyal customers requires more than a scattergun approach to marketing. Well, at least that means that nothing has changed for marketing, doesn’t it?! HubSpot is a prime example of content marketing done right.

Customer Engagement 226

Customer Engagement Engagement Competitive Advantage Entertainment 226

InMoment XI

SEPTEMBER 20, 2023

Retail’s NPS Drivers When we scrutinise the net promoter score (NPS) data by sector, a pattern emerges: product quality and great value consistently stand out as the primary drivers of customer loyalty. Making it easy for customers to access help, both online and offline, is another critical factor in building loyalty.

Net Promoter Score 260

Net Promoter Score NPS Retail Trends 260

InMoment XI

APRIL 6, 2022

Hopefully with your marketing efforts and channels, the customer will come across your company and become aware of your solution to their problem. Once your customer comes back to you a few times, they’ll start to develop loyalty to your brand.

Customer Journeys 517

Customer Journeys Touchpoint Loyalty Customers 517

Optimove

JANUARY 17, 2024

But smart marketers know that this practice shouldn’t be limited to just once a quarter. Every marketing endeavor should start with the customer. So, begin marketing with understanding the customer by diving into their data. According to a cross-vertical study, 60% to 80% of top companies’ revenues come from existing customers.

Loyalty 59

Loyalty Roadmap Study Touchpoint 59

InMoment XI

FEBRUARY 9, 2024

For example, an organization can analyze purchase history and other interaction data to make a prediction about when a customer will be in the market for a new vehicle. Imagine a consumer in the market for a vehicle. InMoment’s integrated CX platform is the highest rated in the market for this end. This approach is common.

Automotive 260

Automotive Customer Journeys Chatbots Ecommerce 260

ShepHyken

MAY 29, 2023

Top Takeaways: Loyalty programs are used in different industries to attract new customers and retain existing ones. Loyalty programs have now evolved to include enhancing the customer experience. In the recent Achieving Customer Amazement study , 69% of customers say loyalty programs are important to them.

Loyalty 62

Loyalty Loyalty Programs Airlines Hotels 62

Kayako

MAY 18, 2017

Ideally, these tools talk with each other to share information about billing, support, marketing efforts, sales, and engineering initiatives. If you deliver exceptional customer service, you will be repaid in customer loyalty. There are two studies that confirmed its impact on tip percentages received by restaurant servers.

Loyalty 224

Loyalty Customer Journeys Study Tips 224

Kayako

FEBRUARY 14, 2018

In 2018, the vast majority of products on the market are pretty similar. When consumers don’t feel the need to look around as much, your business depends on customer retention and loyalty to survive. Why bother with a customer loyalty program? What do we mean when we say “loyalty?” A customer who comes back for more.

Loyalty Programs 182

Loyalty Programs Loyalty Brands Retail 182

GetFeedback

JANUARY 21, 2019

A successful content marketing strategy relies on good customer feedback. Without knowing what your customers want, it’s impossible to develop valuable content that generates brand loyalty and business leads. In fact, 2018 study by Clutch revealed that 73% of consumers made a purchase based on marketing content they’ve viewed.

Survey 210

Survey Marketing How To Infographics 210

Horizon CX

DECEMBER 1, 2023

let’s explore a couple of real-world examples that illustrate the crucial link between CX and strategic goals: Amazon: Customer-Centric Innovation for Market Leadership Alignment with Strategic Goals: Amazon’s relentless focus on customer experience is tightly aligned with its strategic goals.

Customer Centricity 130

Customer Centricity Customer Journeys Automotive Fashion 130

BirdEye

MARCH 4, 2024

Today’s marketers understand this well. In fact, according to Birdeye data , 36% of multi-location marketers send personalized messages to their customers daily. A drip campaign, or drip marketing, is a powerful technique for brands to nurture leads, retain customers, and increase repeat sales. Drive more revenue.

Marketing 109

Marketing How To Multi-Channel Tips 109

GetFeedback

SEPTEMBER 14, 2018

This may result in a loss of brand advocates and potential new business—or it could mean you’re sending out a new class of detractors into the market each month. How reducing customer effort increases customer loyalty. Now let’s get to this question: What is the relationship between customer effort and customer loyalty?

Loyalty 170

Loyalty Effort Score Net Promoter Score Touchpoint 170

Currency Alliance

OCTOBER 4, 2023

Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. Large brands with their own loyalty program typically invest heavily to integrate the loyalty platform into one or more POSs, but for smaller and medium-sized companies, this is often out of reach in terms of cost and technical complexity.

Loyalty 59

Loyalty Loyalty Programs Retail Banking 59

Optimove

DECEMBER 7, 2023

Why It Matters: Understanding the dynamics of customer behavior is the key to creating Customer-Led Marketing strategies that drive retention. But this surge in returns can be a gift for marketers. Findings from our cross-site study show that the smaller the target group, the more significant the uplift. And that’s a wrap!

Loyalty 75

Loyalty How To Gamification Policies 75

QuestionPro Audience

JANUARY 3, 2017

Airlines need to identify new avenues to market to a tech-savvy audience and what better way to do it than understanding their spending habits. qSample conducted a study with its general consumer panel to understand travelers’ spending habits. This gives airlines the perfect opportunity to boost their end-of-year sales numbers.

Airlines 150

Airlines Loyalty Brands Industry 150

ProProfs Chat

FEBRUARY 13, 2020

But trust me, factors like: Product quality, Awesome support, Marketing reach, Efforts to engage customers, . Efforts to retain customers, help you formulate effective loyalty programs that your customers enjoy being a part of. Customer Loyalty Statistics 2020 You Shouldn’t Miss. Benefits of Improving Customer Loyalty.

Loyalty 109

Loyalty Loyalty Programs Social Media Retail 109

CSM Magazine

JUNE 27, 2023

Studies show that a 5% increase in customer retention can lead to an increase of between 25% and 95% in revenue. It makes sense then that promoting customer loyalty should be on every business’s to-do list. Keep reading for helpful tips on improving your customer service that will create loyalty.

Loyalty 52

Loyalty Customer Service Loyalty Programs Customers 52

Kustomer

AUGUST 3, 2021

Study Further Finds That Centralizing CX Operations And Use of Automation and Intelligence Provides Measurable Value To Brands. TEI Study Findings. The study found a host of quantified benefits of using Kustomer, including: Reduced net cost of CRM tool by 40%.

Study 98

Study ROI Net Promoter Score CRM 98

BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. Table of contents Understanding marketing channels (what is it?) These marketing communication channels are pivotal in reaching your target audience.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

Education Services Group

JULY 5, 2023

Every stage of the customer journey is about developing that kind of relationship with your customers, but to bring it all home, we need to look at the final stage of the customer journey – Loyalty. Loyalty – The story continues…forever? Loyalty overlaps with Service a little when it comes to expansion and growth.

Customer Journeys 52

Customer Journeys Loyalty Touchpoint Customer Success 52

Kayako

AUGUST 21, 2018

Simply put, customer retention refers to the strategies and tactics businesses use to encourage repeat purchases and ongoing loyalty from their existing customer base. Buyer personas draw on representative information about your customers from real market research and data on your existing customers. What is customer retention?

Customer Retention 123

Customer Retention Loyalty Strategy Loyalty Programs 123

ijgolding

AUGUST 3, 2018

I wrote the following: Retail, in general, is an industry that contains companies completely failing to continually reassess their ‘why’, as marketing guru Simon Sinek would say. All she and the manager ended up doing was pushing us away – at a time when every company needs the loyalty of its customers more than ever.

Case Study 191

Case Study Retail Study Policies 191

ProProfs Chat

SEPTEMBER 9, 2020

If you find yourself sharing the same concern frequently, then you need to build a customer loyalty program. But with the awesome customer loyalty programs in place, they’ve successfully ensured that customers return to their store to make a purchase and earn more points. What is a Customer Loyalty Program?

Loyalty Programs 96

Loyalty Programs Loyalty Net Promoter Score Gamification 96

Customer Guru

NOVEMBER 13, 2018

What is customer loyalty? Customer loyalty is when a customer chooses a particular brand over the other similar providers in the market. Strangely, a customer could be loyal even if the product is not the best in the market. Loyalty is a brand.” ” Why is customer loyalty important?

Loyalty 117

Loyalty Net Promoter Score Effort Score Metrics 117

SmartMessage Blog

JUNE 20, 2023

Marketing remains an ever-evolving field in the business world. Studies carried out to better know and understand consumers are also in the center of attention of marketing. This approach focuses on understanding the consumer’s brain and emotional responses, enabling brands to market their products or services more effectively.

Meeting 52

Meeting Marketing Advertising Analysis 52

SurveySensum

AUGUST 1, 2023

Building Lasting Connections: The Power of Customer Loyalty in Retail In today’s fast-paced and crazy competitive retail world, customer loyalty is like the secret sauce for staying ahead of the game. But, let’s be real, building and nurturing customer loyalty in retail isn’t a walk in the park. Let’s find out!

Retail 52

Retail Loyalty Connections Loyalty Programs 52