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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? Gas, grocery, fashion, technology… and probably more. loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members.

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Pay with points: unlocking loyalty program value

Currency Alliance

Over the past 3-4 years, brands with loyalty programs have been more focused on offering members new ways to redeem points and obtain interesting rewards. Marketing and payment technologies have now matured to the point where enabling pay with points is far easier and more affordable for brands.

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Twenty Ways to Delight Your Customers: Transforming Satisfaction into Loyalty

C3Centricity

According to a report by Epsilon , 80% of consumers are more likely to purchase from a brand that provides personalized experiences. This approach demonstrates how leveraging data and technology to understand and anticipate customer preferences can significantly enhance the user experience. I know I have!

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7 New Technologies to Improve Customer Service in 2021

TechSee

As 2021 gets underway, new technologies to improve customer service are emerging, that help businesses boost their service levels while still keeping a firm eye on their bottom line to ensure business continuity in a challenging economic environment. . New Technologies to Improve Customer Service.

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How the best Customer Experience Brands balance Technology with Humanity: MIT Tech Review

CloudCherry

The MIT Technology Review: Getting To Iconic report is based on surveys conducted with over 550 business executives at global firms—including retail, IT, logistics, healthcare, IT, and more— in over 30 countries between May and July 2017. The report focuses on “Iconic firms” and contrasts them to those that are not iconic.

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Top 5 Customer Service & CX Articles for Week of January 8, 2024

ShepHyken

Deloitte Shares Loyalty Trends and Best Practices for 2024 by Alicia Esposito (Retail TouchPoints) To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyalty program points (61%), according to Retail TouchPoints research. I agree with the title.

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Elevating Guest Experiences in Hotels with Integrated CX

InMoment XI

According to a recent report, 81% of consumers plan to travel the same amount or more in 2024, compared to 2023. Chatbots can be an effective tool for enrolling guests in loyalty programs, increasing the chances of repeat business. This will only continue as the technology evolves.

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