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Are Kum & Go and Del Taco Doing Loyalty Programs Right?

IntouchInsight

Loyalty programs can take many forms. From a punch-card style program where customers eventually get an item after a certain number of purchases to subscription-based models where members get exclusive perks. But across each model, the consistent theme is additional value for customers.

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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

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The State of the Shopping Apps Report for 2022

Lumoa

According to our State of the Shopping Apps Report for 2022, technical variables have a huge impact on customer satisfaction levels – but the list of factors that users take into account doesn’t stop there. Our shopping apps performance report includes. Download the full shopping apps report to find out why.

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Pay with points: unlocking loyalty program value

Currency Alliance

Pay with points is trending upward in loyalty marketing for three main reasons. Over the past 3-4 years, brands with loyalty programs have been more focused on offering members new ways to redeem points and obtain interesting rewards.

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Building Loyalty Requires More Than a Loyalty Program

Merkle

Our Loyalty Barometer Report covers emerging loyalty topics and examines how consumer mindsets are shifting, so brands can ensure their customer strategies are current and relevant.

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2022 Loyalty Barometer: Building Loyalty Requires More Than a Loyalty Program

Merkle

Our Loyalty Barometer Report covers emerging loyalty topics and examines how consumer mindsets are shifting, so brands can ensure their customer strategies are current and relevant.

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Unlocking Player Loyalty: Insights from the 2023 Report of Players’ Preferences in iGaming Marketing 

Optimove

Optimove’s 2023 Report of Players’ Preferences in iGaming Marketing uncovers key insights to boost performance of marketing campaigns, gaming loyalty programs and more. This comprehensive report, based on responses from 396 active U.S. Sports betting stands out as the top choice, preferred by 76% of participants.

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