How Black Friday Success Hinges on Memorable Online Experiences
CSM Magazine
NOVEMBER 22, 2023
The Fleeting Nature of Digital Loyalty: Online, consumers are a click away from a plethora of choices. The digital landscape can be ruthless; a single subpar interaction can not only result in an abandoned cart but can also drive a consumer to a competitor’s arms. About the Author Jon Brooks is Head of Retail at Sabio Group UK.
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