InMoment XI

JANUARY 17, 2024

With today’s travelers raising their expectations while being exposed to a seemingly unlimited number of hospitality solutions, it is critical that operators deliver experiences that reflect the lives of their customers. These include online travel agencies (OTAs), social media, mobile apps, and brand websites.

Guest Experience 260

Guest Experience Trends Hospitality Customer Journeys 260

ShepHyken

JUNE 6, 2022

My Comment: Just as the title of the article implies, here are 15 great ideas from the Forbes Business Council on how to encourage your customers to come back. The first tip reminded me of a strategy where customers send in videos about how they use products. That’s why this article in Travelers Today caught my eye.

Customer Service 67

Customer Service Loyalty Programs Hotels Loyalty 67

SurveySensum

SEPTEMBER 21, 2023

This shows the high cost of customer acquisition and how, at times, businesses fail to recoup their initial investment. In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. Now that we know what the customer retention rate is, let’s have a glance at how to calculate it.

Customer Retention 52

Customer Retention Strategy Gamification Loyalty Programs 52

SmartKarrot

APRIL 20, 2022

From apparel brands to food delivery platforms, almost all B2C businesses offer loyalty programs; and a majority of them are a huge hit. But, implementing these programs in Business-to-Business (B2B) environments can be a little different. Let’s start with understanding what the B2B loyalty program is and how it works.

Loyalty Programs 11

Loyalty Programs B2B Loyalty Examples 11

Currency Alliance

JUNE 1, 2020

Of course, after decades of increasingly easy and affordable travel, no consumer’s ambitions will stop with an ice-cream cone. After Covid-19, nearly every customer type will be more deliberate in how they spend money. Loyalty marketing is a mix of science and art, but in its most basic form, loyalty programs are a value exchange.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

Currency Alliance

JUNE 16, 2020

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Of course, the Awards entrants are only a tiny sample from industries that have hundreds or even thousands or loyalty programs. Hybrid points programs.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Blake Morgan

JUNE 7, 2023

Traveling can be stressful, but it doesn’t have to be if airlines prioritize customer experience. All employees are trained to “ Connect first, then decide how to act.” Consistency matters to customers, especially when traveling. The airline industry has faced a rocky road in the last few years.

Airlines 59

Airlines Customer Experience Data Effort Score 59

SmartKarrot

JUNE 2, 2022

The global loyalty program market stood at approximately $181 Billion in the year 2019. There is an increase in the number of organizations allocating their marketing spending on loyalty programs. There is an increase in the number of organizations increasing their marketing spending on loyalty programs.

Loyalty Programs 10

Loyalty Programs B2B Loyalty Video 10

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

One Millimeter Mindset

OCTOBER 22, 2018

Decisions about the structure of the customer loyalty program, and its perceived relevance and value to each customer. Also, decisions about systems, software, quality, and the loyalty Apps each customer uses when doing business with that organization. Each with their own, branded customer loyalty program.

Loyalty Programs 67

Loyalty Programs Leadership Loyalty Travel 67

SurveySparrow

JANUARY 13, 2021

If you are not sure where and how to start with an eNPS system, we’ve got you covered! Here’s how you can use eNPS to calculate employee engagement and bring changes accordingly. How to Calculate eNPS Effectively . What is a Strong Company Culture and How to Measure It with eNPS.

Net Promoter Score 52

Net Promoter Score Culture How To Effort Score 52

ShepHyken

OCTOBER 11, 2021

Are Hotel Loyalty and Rewards Programs Enough to Keep Customers Loyal to the Brand? Hospitality Net) The best demonstration of brand loyalty in hospitality and travel, in general, is the share of repeat business. There are some interesting stats and facts that prove how important some of these programs are.

Customer Service 72

Customer Service Hospitality Rewards Programs Self Service 72

ClearAction

DECEMBER 11, 2016

Step into your customer’s shoes and think about it: one part of the company you’re buying from asks you to participate in a survey where you voice certain frustrations, and shortly afterward another part of the company asks you to engage in the loyalty program and promote how wonderful the company is.

Customer Experience 48

Customer Experience Net Promoter Score How To Effort Score 48

Beyond Philosophy

OCTOBER 30, 2017

Studies show that Airbnb’s market share is growing, especially among travelers aged 40 and under. But will I stay at Marriott every time I travel so I can save up enough points to bid on this package? If you travel for business, you might try to stay at one hotel chain consistently. Does a better rewards program help?

Hotels 127

Hotels Travel Rewards Programs Loyalty 127

Zeisler Consulting

NOVEMBER 30, 2020

This spring and summer have been rough on travel. I don’t know if the problem was that any of the front-line agents my partner spoke with didn’t know how to fix the problem or perhaps didn’t have the tools to do so. My partner and I actually had a hotel cancel our reservation after the world ended.

Loyalty Programs 93

Loyalty Programs Hotels Retail Course 93

Happy or Not

JANUARY 3, 2022

Customers are returning to on-site experiences and spending more on goods such as home equipment due to the decrease in travel. . The “one size fits all” approach no longer applies, and businesses need to seriously consider how to best serve different types of customers. How to differentiate.

Omni-Channel 69

Omni-Channel Ecommerce Loyalty Programs Roadmap 69

Customer Bliss

NOVEMBER 23, 2018

Today, I’m replaying one of our most popular episodes from 2018 about the employee experience and building customer loyalty at Hertz with Eric Smuda , VP of Customer Experience and Loyalty.

Employee Experience 143

Employee Experience Loyalty Programs Chief Customer Officer Loyalty 143

Currency Alliance

FEBRUARY 20, 2023

It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. The loyalty rules engine is the module that enables the types of promotions that are familiar from every major loyalty program. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

InMoment XI

SEPTEMBER 1, 2022

There is something to be said about how vital it is to leverage market research to understand your non-buyers so you can convert them into customers. But focusing on how to improve customer retention is just as important, if not more. How to Improve Customer Retention. By leveraging your customer experience (CX) program.

Customer Retention 260

Customer Retention How To Customer Journeys Telecommunications 260

Beyond Philosophy

FEBRUARY 27, 2017

And frequent travelers will be able to put their elite membership status on hold rather than lose it when they take a break from travel. Frequent travelers told us they want more flexibility while less frequent travelers want to be able to use their Points in more ways and more quickly.”.

Rewards Programs 60

Rewards Programs Hotels Travel Chief Customer Officer 60

Currency Alliance

OCTOBER 31, 2022

A recent article on PhocusWire helpfully outlined a range of security vulnerabilities common to loyalty programs. Most loyalty program operators now recognize the urgency of improving their platform security, but are still unsure how to proceed.

Travel 52

Travel System Loyalty Loyalty Programs 52

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

SurveySensum

JULY 13, 2023

Delivering exceptional customer experiences not only fosters customer loyalty but also generates positive word-of-mouth and drives sustainable growth for your business. But how to deliver great retail customer experiences? But how can you understand your customer’s satisfaction levels and identify areas for improvement?

Retail 52

Retail Survey Tools Customer Experience 52

SurveySensum

JULY 13, 2023

Delivering exceptional customer experiences not only fosters customer loyalty but also generates positive word-of-mouth and drives sustainable growth for your business. But how to deliver great retail customer experiences? But how can you understand your customer’s satisfaction levels and identify areas for improvement?

Retail 52

Retail Survey Tools Customer Experience 52

ENGAGE.cx

MARCH 2, 2017

As consumers, we don’t have to look much farther than our own smart phone to realize that even the newest loyalty programs don’t really work. A recent study by Accenture suggests that 90% of brands employ some kind of loyalty program. Using myself as the example, I have 3 loyalty apps on my phone.

Loyalty 40

Loyalty Measurement Brands Loyalty Programs 40

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. Merchants across retail, travel, utilities, healthcare, etc.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

SurveySensum

JANUARY 26, 2024

Ensuring a Positive Industry Reputation : Word of mouth travels fast, especially in the digital landscape. Develop content like how-to videos, tutorials, guides, etc that help customers in their decision-making process. Produce informative resources, such as how-to guides, e-books, blog posts, and tutorials.

Customer Journeys 52

Customer Journeys Social Media Touchpoint Tips 52

Bold360

DECEMBER 8, 2016

A funny thing happened when researchers asked consumers and marketers associated with the travel industry how they viewed the industry’s well-known loyalty programs. How to retain these customers? That’s not to say that loyalty programs are not an important element in the retention strategies toolkit.

Customer Retention 40

Customer Retention Strategy Social Media Loyalty Programs 40

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. As the saying goes, ‘garbage in, garbage out’.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

SurveySensum

SEPTEMBER 26, 2023

How to notify them without disrupting their interaction with your app? Here’s how: Use in-app messaging like nudges to highlight key features. For example, the AAdvantage program by American Airlines rewards frequent flyers with miles that can be redeemed for free flights, seat upgrades, and other travel-related benefits.

Strategy 52

Strategy Management User Experience Measurement 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59

Loyalty Trends Data Marketing 59

Currency Alliance

NOVEMBER 29, 2017

As consumers grow more empowered, with more control and choice than they’ve ever had before, their loyalty to a brand and preference for concentrating their purchasing power becomes even more crucial to merchants. A more useful loyalty program for the customer is one that offers them a loyalty currency that they desire.

Loyalty Programs 40

Loyalty Programs Loyalty Retail Consumers 40

Service Untitled

OCTOBER 9, 2012

Appreciation: Remember to offer “thank-you” after every sale and remember to show appreciation to customers by loyalty programs and special discounts. British Airways has initiated a new customer service program called. photo by: bloomsburys. The conversion.

Customer Service 72

Customer Service Loyalty Programs Hotels Customers 72

Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. Why hasn’t loyalty? Winning loyalty programs in 2025. Customer singular.

Loyalty Programs 52

Loyalty Programs Loyalty Multi-Channel Hotels 52

BirdEye

MARCH 24, 2023

The best practices for how to do business development may also change. They need to know how to create marketing strategies, develop campaigns, and sales plans to reach targeted audiences. The following are a few tips to encourage referrals: Create a customer loyalty program. Build a strong customer referral program.

Return on Investment 98

Return on Investment Social Media Sales Metrics 98

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. How can we call that success?

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45