ClearAction

AUGUST 16, 2016

Strategic Customer Experience Action on Voice of Customer Lynn Hunsaker. Strategic customer experience results require a strategic approach in the way we collect data and in the way we take action on it. 3 Types of Customer Experience Action Essential to ROI. Customer Experience Improvement is a Team Sport.

Voice of Customer 48

Voice of Customer Customer Experience Sports Customer Experience Management 48

ClearAction

MAY 18, 2017

5 Radical Changes to VoC of the Future for ROI Maturity optimizecx. What’s the greatest challenge Voice of the Customer (VoC) managers face? Most VoC managers grapple with those at the expense of VoC’s purpose, according to ClearAction’s 5-year benchmarking of B2B customer experience practices.

ROI 54

ROI Feedback Survey Financial 54

ClearAction

MARCH 24, 2017

Value Chain Solution to VoC ROI Lynn Hunsaker. Voice-of-the-customer (VoC) ROI can be elusive unless you’re adamantly driving customer experience transformation. The key to VoC maturity and ROI is not sophistication or breadth of market research. That is what customers reward.

ROI 48

ROI Effort Score Customer Journeys B2B 48

PeopleMetrics

MAY 24, 2018

After months of brainstorms , meetings, late nights and deadlines, I am thrilled to announce that my first book, Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold , will be available for purchase on Amazon starting Tuesday June 19th, 2018. Many companies collect customer feedback, but very few act on what they hear.

Feedback 54

Feedback CEM Chief Customer Officer ROI 54

Waypoint Group

SEPTEMBER 12, 2017

In this 9 minute video interview, we discuss: Why is it important to invest in getting feedback from the right people, in the right way, at the right time? [at The post Short Video: ROI on Customer Feedback Matters in B2B Companies appeared first on Waypoint Group.

ROI 20

ROI B2B Video Feedback 20

CSM Magazine

NOVEMBER 18, 2022

Start by listening to the voices of your customers. Establish a Voice of Customer (VoC) program or improve the one you have. Voice of customer (VoC) means that an organization listens to its customers’ feedback across experiences to understand and then address their needs. What is VoC?

ROI 52

ROI Touchpoint Voice of Customer Consumers 52

GetFeedback

MAY 9, 2019

What this actually looks like will vary by company, but the goal of CXM is always to increase customer satisfaction, loyalty, and brand advocacy while cutting costs. Basically, it gives you real-time insight into your customers’ experiences. From this feedback, you can identify trends and opportunities to improve customer experience.

Customer Experience 337

Customer Experience Customer Journeys Metrics Effort Score 337

GetFeedback

MAY 13, 2019

The most critical element to improving your company is not having a visionary CEO, leaders who have “been there/done that,” or teams working long hours to deliver the product: it’s actively capitalizing on the voice of the customer feedback. Receiving Voice of the Customer feedback. Ticket feedback.

Feedback 302

Feedback Social Media Voice of Customer Net Promoter Score 302

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Voice of Customer Maturity Today 2. So, what does it mean? Outline: 1.

Voice of Customer 62

Voice of Customer B2B Leadership Effort Score 62

Waypoint Group

DECEMBER 15, 2015

Humanity’s VP of Client Services, Paul Piazza, reached out to Waypoint Group to leverage B2B customer feedback in a way that would help his team better understand what customers really want and need from their product. We’ve seen tremendous ROI from just 3 months of using TopBox.

B2B 40

B2B Feedback Case Study ROI 40

Wootric CX Blog

SEPTEMBER 13, 2018

For those of you considering text and sentiment analytics, you’ve probably already got a customer experience strategy and a Voice of Customer listening system. You’ve got a C-suite sponsor and they’ve been fostering a customer-centric culture across the whole company with NPS as the guiding star.

Analytics 81

Analytics Tips ROI NPS 81

InMoment XI

NOVEMBER 2, 2021

Creating tangible value for your business—and that means proving that sometimes elusive CX ROI. Four Ways to Prove CX ROI (and Assets That Show You How). Four Ways to Prove CX ROI (and Assets That Show You How). Customer Acquisition Customer Retention Cross-sell & Upsell Cost Reduction. #1: Look no further!

ROI 260

ROI Customer Retention Infographics eBook 260

ijgolding

JUNE 9, 2015

If you have followed my writing for a while, you will be very much aware that I am very proud and passionate Customer Experience Professional (CXP). One of a growing number of ‘specialists’ in the newly recognised professional field, this group of skilled, experienced practitioners is growing in number on a weekly basis.

Customer Experience Professionals 120

Customer Experience Professionals Leadership Customer Experience Effort Score 120

Waypoint Group

JUNE 8, 2021

Want to learn how Github, with over 50Million customers, “thinks different” about Journey Mapping to optimize the Customer Experience? Watch this ~90 second clip from the end of the interview with Barnali Chatterjee (Bonnie), VP of Customer Experience for Github. What is the ROI on Journey Mapping: [link].

Customer Journeys 40

Customer Journeys B2B ROI Video 40

ERDM

JULY 24, 2017

Going beyond traditional focus groups has been a strategy for beauty company, Elizabeth Arden who looks to their “Arden Insiders,” insight community of more than 4,000 women, to inform the direction of innovation and critical product and design decisions. The feedback drives decisions on all aspects of creative and design.

Customer Voice 40

Customer Voice Brands Customer Experience ROI 40

Pointillist

JULY 5, 2019

How to improve your return on investment in Medallia, Qualtrics, Clarabridge and Concentrix By Steve Offsey Most organizations that have implemented a voice of customer program are happily collecting and analyzing multiple forms of customer feedback. How Mature is Your Voice of Customer Program?

Voice of Customer 45

Voice of Customer Net Promoter Score NPS ROI 45

Think Customers

DECEMBER 13, 2021

Qualitative research methods—such as customer interviews, focus groups, and even ride-a-longs—can help collect insights directly from the customer. Step #6: Measure your success with customer-focused metrics This final step is more like the beginning of your long-term CX strategy.

Customer Journeys 52

Customer Journeys Roadmap Metrics Strategy 52

ClearAction

AUGUST 22, 2020

This strengthening better aligns offerings and ways of doing business in ways that matter to customers and are hard for competitors to copy. Voice-of-Customer Almost-Free. Objective: provide non-customer-facing groups with relevant insights to guide their strategies, policies, processes and hand-offs.

Customer Experience 77

Customer Experience Customer Centricity Policies Innovation 77

CSM Magazine

AUGUST 22, 2019

In order to stay relevant, there are two crucial discussions that leaders must prioritize: Internal Customer-Centric Team Strategy : How can we evolve internal structures, optimize our workforce, and close the feedback loop to meet new customer demands? The board includes: EVP, Global Customer Care, Mastercard.

Customer Service Strategies 40

Customer Service Strategies Meeting Strategy Customer Service 40

Waypoint Group

DECEMBER 3, 2015

But, because a B2B customer is comprised of a group of people, the rules have to change to accommodate more players. Market research style surveys will no longer suffice to provide the info needed to understand customer success. Are you helping everyone within the account benefit or get ROI? Closing the loop is a must.

B2B 40

B2B B2C ROI Analysis 40

SurveySensum

MARCH 3, 2022

Studies state that companies still find it difficult to stand out in the competition based on the customer experience they provide. As per Gartner Group, 89% of the companies still compete to stay on top in the minds of customers. . By listening to the CUSTOMER. – With Voice of the Customer tools. .

Tools 52

Tools Multi-Channel Analysis Analytics 52

Waypoint Group

OCTOBER 17, 2019

Recognizing the need to create more customer advocates (“Promoters”) and improve retention, Reciprocity wanted to better utilize u nbiased feedback from the customer contacts that matter most (that is, Buying Committee members, not just end-users) to drive its product, customer experience and company.

Customer Engagement 40

Customer Engagement B2B Engagement NPS 40

Waypoint Group

DECEMBER 3, 2015

But, because a B2B customer is comprised of a group of people, the rules have to change to accommodate more players. Change your CX approach to really make and impact on revenue and customer success. Are you helping everyone within the account benefit or get ROI? The group can change at a moment’s notice.

B2B 40

B2B Customer Experience B2C Analysis 40

ClearAction

JANUARY 16, 2016

Listening Overload: Over time, voice-of-the-customer (VoC) managers find themselves measuring more listening posts (surveys for various types of interactions the customer has with the company) and wondering how to get more people in the company engaged in caring about and acting on the customer feedback insights.

Customer Experience Management 48

Customer Experience Management Customer Journeys Policies Customer Centricity 48

Experience Matters

APRIL 7, 2015

Today we announced the results of the 2015 Temkin Group CX Vendor Excellence Awards. Once again we had a great group of nominees, making the scoring difficult for the judges. In its third year, these awards recognize companies that provide products and services that help companies improve the customer experience they deliver.

Groups 120

Groups Multi-Channel Omni-Channel CEM 120

SmartKarrot

MARCH 15, 2021

Use UserGems to measure customer adoption and ROI for customers. Partner with marketing to develop content and materials to increase customer adoption of UserGems (for example: playbooks, templates, customer stories). Drive the overall customer relationship, acting as the customer advocate in the business.

Customer Success 10

Customer Success Travel ROI Software 10

SmartKarrot

MAY 6, 2021

Apply here: [link] Role: Director of Customer Success Location: El Segundo, CA, US Organization: TechStyle Fashion Group As a Director of Customer Success, you will ensure “voice of customer” is heard, understood and advocated for in-regards to service experiences.

Customer Success 10

Customer Success Return on Investment Fashion Healthcare 10

ERDM

JANUARY 22, 2019

Through voice of customer (VoC) research, a six-step circle of value was identified (Figure 1): Figure 1: The six-step circle of value. Trust is the foundation; it opens the customer to reciprocity as a fair exchange of value. It was receiving feedback such as, ‘I’m not looking to be marketed to.

Customer Experience 53

Customer Experience Video Sales ROI 53

ERDM

JANUARY 22, 2019

Through voice of customer (VoC) research, a six-step circle of value was identified (Figure 1): Figure 1: The six-step circle of value. Trust is the foundation; it opens the customer to reciprocity as a fair exchange of value. It was receiving feedback such as, ‘I’m not looking to be marketed to.

Customer Experience 49

Customer Experience Video Sales ROI 49

SurveySparrow

FEBRUARY 22, 2023

As we journey through the magical world of business, it is crucial to heed the voices of those for whom we craft our potions and cast our spells – the customers. In plain English: You’re here because you value user research and customer feedback as much as we do, and that’s why you’re looking for Qualaroo alternatives.

ROI 52

ROI Analysis Feedback Study 52

Comm100

APRIL 26, 2020

In fact, according to Forrester , 72% of businesses say that improving the customer experience is their number one priority. And by the close of 2020, CX is forecast to overtake product and price as the key brand differentiator, according to Jacada Group. There is no other group like it! Why is this? Yes, goodness.

Omni-Channel 130

Omni-Channel Culture Customer Centricity Self Service 130

ClearAction

JANUARY 20, 2020

Customer-facing roles communicate or deliver value. Non-customer-facing groups create or limit value. Accordingly, customer churn may be high even when touch-points are 100% customer-friendly. Only a percentage of your customer base completes a survey, and only a percentage are Detractors.

Customer Experience 120

Customer Experience Analysis Metrics Customers 120

ClearAction

MARCH 20, 2020

Customer-centric voice of the customer may seem automatic: it’s the customer’s voice, so isn’t it automatically customer-centric? “Centric” means “being at the center”, and if your voice-of-customer is asking about you, then it’s not really asking about them.

Customer Centricity 62

Customer Centricity Voice of Customer Customers Financial 62

ProProfs Chat

NOVEMBER 26, 2021

We will also explore some of the best voice of the customer examples , templates, methodologies, and more. What is the Voice of Customer Survey? Hence, via VoC programs, you can understand the needs and aspirations of your customers, fulfill them in time, and make them buy from your brand consistently.

Examples 52

Examples Survey Net Promoter Score Social Media 52

Waypoint Group

APRIL 13, 2022

You’ve invited a supplier to demo what is supposed to be the latest and greatest Customer Feedback or NPS software… What questions should you ask? Leave this conversation knowing where the ROI comes from (and be sure to account for Total Cost of Ownership, including human capital). Is there an additional cost?

NPS 40

NPS Survey Feedback Net Promoter Score 40

Hello Customer

OCTOBER 13, 2021

Churn and Retention rates, CSAT and NPS scores, product reviews, website behaviors and customer support data etc., But unless you know exactly what to do with any of this feedback, e.g., support sales and marketing teams, empower employees to better engage customers, streamline processes, remove service frictions etc.,

Examples 98

Examples Survey Customer Journeys eBook 98

Storyminers

JULY 6, 2020

Aimee joined Qualtrics when it acquired Temkin Group, a leading CX research and advisory firm. Prior to joining Temkin Group, she implemented the CX strategy and managed the Voice of the Customer program for Crowe Horwath LLP, one of the top 10 public accounting and consulting firms in the US. Hilary George-Parkin.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147