OpinionLab

MARCH 12, 2015

When people hear the phrase “Voice of Customer” (VOC) they instantly think of surveys and comment cards deployed on their website. The problem is: if you think VOC as merely a provider of customer opinions, you are missing the real value of the technology. Customer Experience Management. Immediate Action.

Voice of Customer 68

Voice of Customer Multi-Channel Feedback Hotels 68

Second to None

FEBRUARY 28, 2019

The hesitancy towards CX investments stems from the difficulty in directly attributing revenue growth to specific changes in customer experience. Compared to clear-cut investments, the ROI of CX can appear to be ambiguous. The following studies aim to highlight the positive financial results of excellent customer experience.

ROI 54

ROI Study Financial Loyalty 54

Lumoa

APRIL 18, 2023

NLP has made feedback analytics way more accessible. Predictive modeling and real-time data analysis have created huge opportunities for companies to personalize the customer experience. And customer-centric companies have been using surveys to understand customer needs for even longer than that.

Analytics 208

Analytics Customer Experience Management Net Promoter Score 208

Second to None

FEBRUARY 28, 2019

The hesitancy towards CX investments stems from the difficulty in directly attributing revenue growth to specific changes in customer experience. Compared to clear-cut investments, the ROI of CX can appear to be ambiguous. The following studies aim to highlight the positive financial results of excellent customer experience.

ROI 48

ROI Effort Score Study Financial 48

ClearAction

FEBRUARY 27, 2017

Why Only 15% of Voice of Customer Programs are “Very Successful” Lynn Hunsaker. Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report. What’s broken?

Voice of Customer 48

Voice of Customer Effort Score Metrics ROI 48

Stella Connect

MAY 11, 2017

Your voice-of-customer (VoC) data collection program is an engine. There’s input (investment) and output (ROI + waste). Your job is to create a sustainable power source with near 100% efficiency (high ROI, minimal waste). Why are so many customer feedback programs so inefficient?

Voice of Customer 40

Voice of Customer Data Contact Center Return on Investment 40

Maru Group

JUNE 11, 2019

I have sat in on several discussions where CX insight teams ask their database counterparts, “What voice of customer (VoC) information can you provide us?” Step 2: Define KPIs For Each Customer Experience Channel. The post The 3 Key Steps to Gain Actionable Data From Voice of Customer Programs appeared first on Maru/Matchbox.

Voice of Customer 40

Voice of Customer Data Metrics Call Center Experience 40

Chattermill

AUGUST 6, 2019

How To Drive Action With Your Voice of Customer Program. Voice of the Customer. We believe the fuel that powers the world's most exceptional products is customer experience. To drive progress and build a better experience for your customers, they need a seat at the table. Voice of Customer.

Voice of Customer 40

Voice of Customer How To NPS Effort Score 40

Chattermill

AUGUST 6, 2019

How To Drive Action With Your Voice of Customer Program. Voice of the Customer. We believe the fuel that powers the world's most exceptional products is customer experience. To drive progress and build a better experience for your customers, they need a seat at the table. Voice of Customer.

Voice of Customer 40

Voice of Customer How To NPS Effort Score 40

ClearAction

AUGUST 16, 2016

Strategic Customer Experience Action on Voice of Customer Lynn Hunsaker. Strategic customer experience results require a strategic approach in the way we collect data and in the way we take action on it. 3 Types of Customer Experience Action Essential to ROI. Customer Experience Improvement is a Team Sport.

Voice of Customer 48

Voice of Customer Customer Experience Sports Customer Experience Management 48

Maru Group

JUNE 11, 2019

I have sat in on several discussions where CX insight teams ask their database counterparts, “What voice of customer (VoC) information can you provide us?” Step 2: Define KPIs For Each Customer Experience Channel. The post The 3 Key Steps to Gain Actionable Data From Voice of Customer Programs appeared first on Maru/Matchbox.

Voice of Customer 40

Voice of Customer Data Metrics Call Center Experience 40

ClearAction

MAY 18, 2017

5 Radical Changes to VoC of the Future for ROI Maturity optimizecx. What’s the greatest challenge Voice of the Customer (VoC) managers face? They are twice as likely to identify and solve product issues and to make strategic decisions more customer-centric. 4) Drive ROI through value-chain thinking.

ROI 54

ROI Feedback Survey Financial 54

Lumoa

APRIL 22, 2020

This means you don’t have enough actionable data to improve your Customer Experience (CX). On the other hand, maybe customers are sharing their thoughts and feelings with you, but you don’t know how to act on it! You’re overwhelmed with a flood of amorphous feedback that leads you nowhere fast. Neither situation is good.

B2B 208

B2B Survey Net Promoter Score Social Media 208

ClearAction

MARCH 24, 2017

Value Chain Solution to VoC ROI Lynn Hunsaker. Voice-of-the-customer (VoC) ROI can be elusive unless you’re adamantly driving customer experience transformation. The key to VoC maturity and ROI is not sophistication or breadth of market research. That is what customers reward.

ROI 48

ROI Effort Score Customer Journeys B2B 48

Wootric

DECEMBER 17, 2018

You can get similar, automated alerts when it comes to Voice of the Customer data. As a CX practitioner, you probably log in to your customer feedback management platform periodically to make sure there are no fires to put out. 2 Alert the Product Team to Feedback Trends.

Trends 61

Trends Report Feedback NPS 61

Wootric CX Blog

JANUARY 9, 2019

We’re delighted to share that Wootric has once again been recognized as a “High Performer” in the G2 Crowd Grid Report for Enterprise Feedback Management. “In a few short years, the Wootric platform has evolved from an NPS survey tool to an AI-powered, enterprise-ready Voice of Customer solution.

Feedback 40

Feedback Management Comparison ROI 40

PeopleMetrics

MAY 24, 2018

After months of brainstorms , meetings, late nights and deadlines, I am thrilled to announce that my first book, Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold , will be available for purchase on Amazon starting Tuesday June 19th, 2018. Many companies collect customer feedback, but very few act on what they hear.

Feedback 54

Feedback CEM Chief Customer Officer ROI 54

Waypoint Group

SEPTEMBER 12, 2017

In this 9 minute video interview, we discuss: Why is it important to invest in getting feedback from the right people, in the right way, at the right time? [at The post Short Video: ROI on Customer Feedback Matters in B2B Companies appeared first on Waypoint Group.

ROI 20

ROI B2B Video Feedback 20

GetFeedback

MAY 9, 2019

What this actually looks like will vary by company, but the goal of CXM is always to increase customer satisfaction, loyalty, and brand advocacy while cutting costs. Basically, it gives you real-time insight into your customers’ experiences. From this feedback, you can identify trends and opportunities to improve customer experience.

Customer Experience 337

Customer Experience Customer Journeys Metrics Effort Score 337

CSM Magazine

NOVEMBER 18, 2022

Start by listening to the voices of your customers. Establish a Voice of Customer (VoC) program or improve the one you have. Voice of customer (VoC) means that an organization listens to its customers’ feedback across experiences to understand and then address their needs. What is VoC?

ROI 52

ROI Touchpoint Voice of Customer Consumers 52

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Voice of Customer Maturity Today 2. So, what does it mean? Outline: 1.

Voice of Customer 62

Voice of Customer B2B Leadership Effort Score 62

GetFeedback

MAY 13, 2019

The most critical element to improving your company is not having a visionary CEO, leaders who have “been there/done that,” or teams working long hours to deliver the product: it’s actively capitalizing on the voice of the customer feedback. Receiving Voice of the Customer feedback. Ticket feedback.

Feedback 302

Feedback Social Media Voice of Customer Net Promoter Score 302

Thematic

MAY 19, 2022

Effective product operations managers accelerate feedback loops, increase operational and decision efficiencies, and improve feature adoption. Explaining spikes and drops in essential metrics are their bread and butter, as is helping product teams leverage data for deep customer insights. What is a Voice of Customer (VOC) program?

Analysis 71

Analysis Net Promoter Score Feedback Self Service 71

Wootric CX Blog

SEPTEMBER 13, 2018

For those of you considering text and sentiment analytics, you’ve probably already got a customer experience strategy and a Voice of Customer listening system. You’ve got a C-suite sponsor and they’ve been fostering a customer-centric culture across the whole company with NPS as the guiding star.

Analytics 81

Analytics Tips ROI NPS 81

InMoment XI

NOVEMBER 2, 2021

Creating tangible value for your business—and that means proving that sometimes elusive CX ROI. Four Ways to Prove CX ROI (and Assets That Show You How). Four Ways to Prove CX ROI (and Assets That Show You How). Customer Acquisition Customer Retention Cross-sell & Upsell Cost Reduction. #1: Look no further!

ROI 260

ROI Customer Retention Infographics eBook 260

SurveySensum

SEPTEMBER 30, 2019

A new study by PwC, titled “ Experience Is Everything ,” says a lot that there is also a quantifiable value in good customer experiences. Yes, we are talking about ROI here! Celebrate CX day: Lastly, show your customers that you care about their experience. Image Courtesy: PWC.

Net Promoter Score 69

Net Promoter Score Tips Customer Experience Customer Journeys 69

SurveySensum

MARCH 4, 2021

In the fifth episode ‘Chapter 5: Impact of CX on Business metrics’ of the Experience talk: Voice of Customer and Employee , Tanuj Diwan , Head of Product and Nandkishor Tripathi aka NK, Global Head of Customer Experience is joined by one of the most prominent CX thought leaders – Debbie Akwara. .

Metrics 52

Metrics ROI Measurement Voice of Customer 52

Waypoint Group

DECEMBER 15, 2015

Humanity’s VP of Client Services, Paul Piazza, reached out to Waypoint Group to leverage B2B customer feedback in a way that would help his team better understand what customers really want and need from their product. We’ve seen tremendous ROI from just 3 months of using TopBox.

B2B 40

B2B Feedback Case Study ROI 40

Waypoint Group

JUNE 13, 2018

You may feel that you’re driving customer success with CX activities, but. Companies buy your products and services because there’s a promise of ROI. The more your company helps your customer see the business result(s) that your products and services drive the more they will rely on you. what they should be doing.

Customer Success 40

Customer Success ROI Voice of Customer Resources 40

Totango

JANUARY 23, 2020

You should look at customer metrics that link directly to the successful use of your product, such as product usage rates, feature adoption, license utilization, number of escalations, and Voice of Customer feedback and ensuring you have the necessary systems and solutions to do so at scale. Set and Celebrate Goals.

Strategy 105

Strategy Management B2B ROI 105

Totango

MAY 28, 2021

The onboarding process may not have adequately prepared your customer to incorporate every potential feature into their daily workflows. The training should demonstrate how specific features relate to your customer’s business goals. Ask your customer to tell you about their workflow. Overcoming Low User Adoption.

Strategy 81

Strategy Net Promoter Score Metrics Training 81

Totango

SEPTEMBER 18, 2020

Adoption metrics: Is the customer using the product efficiently and impactfully? Voice of Customer data: What has your customer had to say about your product? Support and escalation feedback: What challenges or support has the customer encountered? Voice of Customer.

Metrics 62

Metrics Customer Success How To Return on Investment 62

Second to None

MARCH 14, 2018

To prove the ROI of live engagements, marketers must set the stage for data collection and funnel tracking. Customers are willing to give up their information in exchange for interesting experiences. The customer experience comes second. Effective measurement of event ROI depends on how the brand defines success.

Strategy 54

Strategy ROI Social Media Return on Investment 54

CX Journey

APRIL 28, 2015

One of the most-frequently-asked questions we hear from companies about listening to customers and, hence, improving the customer experience is: “How can I show ROI for my executives?” Being customer-focused and customer-centric translates to shareholder value. How can I show ROI for my executives?

Customer Experience 80

Customer Experience ROI Financial Customers 80

Pointillist

JULY 5, 2019

How to improve your return on investment in Medallia, Qualtrics, Clarabridge and Concentrix By Steve Offsey Most organizations that have implemented a voice of customer program are happily collecting and analyzing multiple forms of customer feedback. How Mature is Your Voice of Customer Program?

Voice of Customer 45

Voice of Customer Net Promoter Score NPS ROI 45

ijgolding

JUNE 9, 2015

An organisation that has customer insights and a deep understanding of the Voice Of the Customer (VOC). Designs and implements voice of customer programs (solicited through surveys, focus groups, communities, etc.). Collects unsolicited experience feedback from customers (by mining calls, web data, emails, etc.).

Customer Experience Professionals 120

Customer Experience Professionals Leadership Customer Experience Effort Score 120

ChurnZero

FEBRUARY 26, 2021

Generally, the [CSM’s] sentiment is ‘I don’t want to ask my customers for another favor. To bridge that gap and drive goodwill across the organization, Sana recommends incentivizing CSMs for not only driving ROI for their book of business but also for other internal functions. Give Product thematic feedback, not anecdotes.

Customer Success 59

Customer Success Company Management Roadmap 59