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5 Customer-Centric Marketing Strategies for SaaS Companies That Deliver ROI

Totango

To help get the change started at your enterprise, we’ve put together five customer-centric marketing strategies for SaaS companies that deliver real ROI. It’s like pledging to get yourself in shape and then deciding on the specific exercise routine that will help you reach your goals. Except, this isn’t some six-week burst of energy.

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How to Identify Weaknesses in Your Customer Journey Map

GetFeedback

Research from McKinsey suggests that the best ROI on CX improvements come from improving the end-to-end journey: . CustomerThink CX research finds that more Winning CX programs–those claiming tangible ROI or competitive advantage–focus on creating a distinctive or “signature experience” such as the Southwest example I’ve shared.

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For CX success, re-evaluate your purpose

Zeisler Consulting

That’s on purpose, because the more I think about the “ ROI of CX ,” the more I realize that we in CX are writing checks that the Customers’ experiences alone (no matter how awesome they may be) can’t cash. Here it is: The purpose of Customer Experience as an endeavor (a department, a practice, a field of study, etc.)

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A Comprehensive Guide to Voice of the Customer for eCommerce

Thematic

Data-Driven Decision Making: Voice of the Customer insights replace guesswork, empowering you to make informed choices about marketing campaigns, pricing strategies, and operational changes that deliver measurable ROI. Integrate this with quantitative data (CSAT scores, website analytics) to create a comprehensive picture.

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Remove the Seven Inhibitors of Your Customer Experience Success

Customer Bliss

Instead of building (and celebrating) the new competencies and infrastructure that are critical to long-term sustainability – success gets defaulted to a score. “We We will be successful when our satisfaction rates are x” or “we will be successful when our net promoter score is y.”.

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Calculate the ROI of your CX program

SurveySensum

Why do you need to measure the ROI of your CX program? . CX leaders often face challenges in quantifying the ROI of their CX program to make a strong business case for the boardroom. CX leaders often face challenges in quantifying the ROI of their CX program to make a strong business case for the boardroom. Only one-third!

ROI 98
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7 Customer Marketing Strategies to Increase SaaS Retention

ChurnZero

At ChurnZero, aside from a customer’s overall health score, we collectively consider several criteria, including: Attitude – is the customer excited about your partnership? Demonstrated ROI – does the customer have proven results? CSM Sentiment – does the customer have at least a 4 out of 5 sentiment score in ChurnZero?