How to Prove the ROI of Your Voice of the Customer (VoC) Program
JULY 19, 2019
There is greater ROI when the holistic customer journey is the focus. Subsequent NPS/CSAT scores and retention rates. In this article, I’ve talked about the fact that marketers feel overwhelmed by how much data is available to them, thus making ROI—or the path to ROI—a muddied one.