Blake Morgan

OCTOBER 31, 2022

Most surveys are tied to Fred Reichheld’s Net Promoter Score, or NPS, which measures how likely a customer is to recommend the brand to friends and family. Reichheld also agreed that many customer service managers find contact center agents gaming the system; with their pay tied to NPS, it’s not uncommon for agents to only seek high scores.

Customer Centricity 105

Customer Centricity Survey Net Promoter Score Effort Score 105

Kayako

APRIL 25, 2017

Viktor Magic will walk you through how to run a customer effort questionnaire and why it’s important to track CES after every transaction. Customers don’t want high effort experiences because difficult experiences make the customer feel exhausted. Sending a Customer Effort Survey. Transactional metrics.

Effort Score 158

Effort Score How To Net Promoter Score Survey 158

Experience Investigators by 360Connext

JUNE 28, 2022

I know plenty of people who go through these exercises from a personal and professional standpoint. Regardless of the ups and downs and unique challenges of these last few years, a periodic review is a good exercise for customer experience leaders. Did a higher Net Promoter Score (NPS) lead to an increase in retention ?

Customer Experience 143

Customer Experience Net Promoter Score Effort Score Exercises 143

CX Accelerator

APRIL 11, 2018

At its very core, the work of Customer Experience (CX) is the timely effort of collecting customer data and solving relevant problems over the long run. Your customer doesn't care what you got on your internal score card. Teach them to reinforce these critical actions every day and the score will take care of itself.

Customer Experience 182

Customer Experience Effort Score Exercises Wireless 182

ChurnZero

MARCH 4, 2022

Score all the forces. Score all the forces. In the example below, Amy maps out an onboarding journey, but you can perform this exercise using any customer journey. You can think of this exercise as similar to using a SWOT analysis to find strengths and opportunities. Score all the forces. Define your objective.

Analysis 95

Analysis Customer Success Exercises Effort Score 95

ShepHyken

SEPTEMBER 23, 2020

We’re just out there to get some exercise and have fun. We just skate hard, pass a lot and occasionally score a goal. Now, some of you might be thinking, “I took the metaphorical shot with the customer, and I scored. Before we go further, you should know this isn’t a super-competitive league. The customer is happy.

Effort Score 131

Effort Score Exercises Travel Customer Service Training 131

CX Journey

JANUARY 17, 2018

Of itself, the above exercise has identified too many stakeholders for you to viably manage. Score highly all those who have high influence over the decision to use the new model. You should score highly those who are very interested (either as advocates or detractors). This is where the exercise looks like a BCG.

Effort Score 127

Effort Score Exercises Analytics Groups 127

Experience Investigators by 360Connext

FEBRUARY 23, 2021

Employees know when their processes are burdensome or require too much effort. But explaining how you measure Net Promoter Score (NPS) and how that can help predict how happy and loyal customers will be is helpful. This is a great exercise to encourage employees to see exactly how their role delivers for the customer.

Communication 178

Communication Tips Customer Journeys Customer Experience 178

Alida

NOVEMBER 1, 2018

Customers you’ve had for a long time are giving you poor CSAT or NPS scores. Generally speaking, you can quickly send out a quantitative activity and have the analysis done in a fraction of the time it would take to do a qualitative exercise. In the end, having that open-ended feedback changed the entire dynamic of the exercise.

Feedback 147

Feedback Exercises Analysis Effort Score 147

CloudCherry

MARCH 19, 2019

Traditional CX metrics like customer satisfaction, customer effort and NPS are not directly tied to making money moves. In their 2017 report “Drive Business Growth with Great Customer Experience” their models demonstrate “revenue potential clearly increases with higher CX Index scores.”. NPS can’t be your North Star. Reduce Costs.

Financial 218

Financial Metrics Customer Journeys NPS 218

delighted

NOVEMBER 3, 2022

By completing the exercise, you’ll also gain clarity around questions like: what goal can we achieve with one project over another? Designing a product roadmap should be a group effort (more on this topic in the tips section, below). Then, add the scores together and divide the number by the Effort.

Roadmap 86

Roadmap Effort Score Tips Survey 86

CX Accelerator

APRIL 11, 2018

At its very core, the work of Customer Experience (CX) is the timely effort of collecting customer data and solving relevant problems over the long run. Your customer doesn't care what you got on your internal score card. Teach them to reinforce these critical actions every day and the score will take care of itself.

Customer Experience 140

Customer Experience Effort Score Exercises Wireless 140

CloudCherry

JULY 23, 2019

They take action on what they learn from journey mapping exercises, and they operationalize those learnings throughout the business. Look for opportunities to deliver high value with the least effort. Watch your Net Promoter Score trends. Those companies even call CJM their superpower. You can follow their lead.

Customer Journeys 236

Customer Journeys Net Promoter Score Effort Score Exercises 236

SuiteCX

MAY 26, 2017

Most people think Journey Mapping is making pretty wall pictures and doing group exercises with sticky notes. Journey Mapping is a strategic effort that crosses organizational boundaries. The first group is all about customer emotions and scores. Let’s face it –most of our scores don’t make any sense.

Customer Journeys 100

Customer Journeys Effort Score Automotive Exercises 100

SuiteCX

MAY 26, 2017

Most people think Journey Mapping is making pretty wall pictures and doing group exercises with sticky notes. Journey Mapping is a strategic effort that crosses organizational boundaries. The first group is all about customer emotions and scores. Let’s face it –most of our scores don’t make any sense.

Customer Journeys 100

Customer Journeys Effort Score Automotive Exercises 100

delighted

NOVEMBER 30, 2021

When you think like your customer, you get to know how they interact with your company or brand – an exercise that will help you understand what makes them happy or frustrated based on the micro-experiences they have. . Finally, you can ask for feedback to measure customer effort along the customer journey.

Touchpoint 85

Touchpoint Customer Journeys Net Promoter Score Effort Score 85

Clarivate

NOVEMBER 15, 2022

This year our selection process has been more in-depth than ever, in an effort to navigate increasing levels of research misconduct in the academic community. This extended analysis proved invaluable in identifying researchers to exclude, so this exercise will continue in future years. Celebrating Highly Cited Researchers 2022.

Analysis 111

Analysis Effort Score Government Exercises 111

Lumoa

FEBRUARY 14, 2024

From lead conversion rates (CVR), click-through rates (CTR), and Net Promoter Scores (NPS), companies use multiple metrics to analyze the effectiveness of their CX strategy. Fine-tuning your CX elements is a constant exercise. When you require extra effort from your customers, you risk turning them off the experience.

Strategy 208

Strategy Customer Experience How To Multi-Channel 208

Kerry Bodine

AUGUST 14, 2020

And for more on this subject, I suggest checking out these two additional posts: Quant Data, Qual Data: Use Just One To Derail Your CX Efforts. Like exercising, doing something (anything!) This approach is detailed in my blog post 3 Steps To Better Customer Research. The Trade-offs Between Quant & Qual Customer Research.

Customer Journeys 207

Customer Journeys Management Touchpoint Telecommunications 207

CX Accelerator

OCTOBER 25, 2018

The question on the table…does the 15-year-old metric of NPS (Net Promoter Score) still have a place on CX dashboards? The jury was the audience, exercising the freedom to move about the room to either the “con-NPS” or the “pro-NPS” side depending on how arguments persuaded them.

Conference 140

Conference Customer Journeys Net Promoter Score NPS 140

SuiteCX

JULY 10, 2017

When we train and teach new practitioners how to organize their interaction points, we always start with Inventory because many companies and brands have never done the exercise of mapping out their entire marketing communications strategy as a current state snapshot. This effort in and of itself is a major milestone and deliverable.

Customer Journeys 100

Customer Journeys Effort Score Exercises Interaction 100

SuiteCX

JULY 10, 2017

When we train and teach new practitioners how to organize their interaction points, we always start with Inventory because many companies and brands have never done the exercise of mapping out their entire marketing communications strategy as a current state snapshot. This effort in and of itself is a major milestone and deliverable.

Customer Journeys 100

Customer Journeys Effort Score Exercises Interaction 100

Beyond Philosophy

SEPTEMBER 26, 2018

The most common way to measure emotion is the Net Promoter Score (NPS). If you score a 6 or under, you are a detractor. A 7 or 8 score is considered passive. Your most loyal customers are promoters and have high NPS scores. To get the Net in the Net Promoter Score, you subtract your promoters from your detractors.

Measurement 129

Measurement Net Promoter Score How To NPS 129

Kustomer

JUNE 6, 2023

Get started on understanding your current CS performance by determining your customer satisfaction (CSAT) score. A CSAT score is one of the most insightful customer service metrics. CSAT score is just one of many tools that can be used to measure customer satisfaction. CSAT is measured through a Likert scale question.

Financial 98

Financial Company Customer Service Tips 98

Experience Investigators by 360Connext

JANUARY 26, 2021

Start by referring to Net Promoter Scores or other metrics to select customers you know have opinions to share. This is a great exercise for contact center leaders, serving as a way to get feedback from a random sample of customers who contacted them for support. You’ll think of Sally or José when planning your next product.

Social Media 254

Social Media Contact Center Net Promoter Score Customers 254

ChurnZero

JANUARY 6, 2022

Net Promoter Score (NPS). Customer Satisfaction Score (CSAT) / Customer Effort Score (CES). Health Scores. As you go through this exercise, ask yourself: What actions does my team take to increase implementation satisfaction scores? Customer Churn Rate. Renewal Rate. Customer Feedback. Product Usage.

Metrics 98

Metrics Customer Success Customer Journeys How To 98

Zeisler Consulting

SEPTEMBER 15, 2021

In fact, I’d argue that any company with a true dedication to CX and a Customer-centric attitude is likely to be getting a lot of other things right that have nothing to do with these efforts…the cumulative effect of which is all those sweet, sweet increased sales. So how about if we readjust the expectations of CX?

Effort Score 93

Effort Score Sales Exercises Study 93

Thematic

APRIL 3, 2024

Step 1: Setting SMART Goals Without clear objectives, your Voice of the Customer program can become a data collection exercise without direction. SMART goals ensure your efforts are focused and measurable, allowing you to track progress and demonstrate the program's value. Set Realistic Timeframes: Be ambitious but also realistic.

Ecommerce 62

Ecommerce Analysis Social Media Effort Score 62

ChurnZero

DECEMBER 21, 2023

In our webinar, Navigating post-sale chaos: Strategic customer success , Tim outlined a valuable exercise for identifying those customer needs quickly, and how to fulfil them in the “messy middle” of the customer journey when outcomes are created and relationships are built. Here’s the webinar in full.

Sales 52

Sales Customer Success Tourism Roadmap 52

Zeisler Consulting

AUGUST 14, 2020

That’s a good candidate for Customer Effort Score (CES). Once they’ve encountered your support function and a broader experience with your brand, it may be wise to survey them on Net Promoter Score (NPS, or more specifically, s NPS, the extra ‘s’ for support) to gauge their overall loyalty and likelihood to re-purchase.

Net Promoter Score 93

Net Promoter Score Effort Score Survey NPS 93

InteractionMetrics

OCTOBER 16, 2023

After all, if you claim to value your customers, you must follow up with anyone who made the effort to describe issues they’ve had with your organization. For example, Satisfaction Metrics were replaced in the early aughts by the Net Promoter Score, which has, to some extent, been eclipsed by the Customer Effort Score.

Customer Experience 52

Customer Experience Effort Score Survey Net Promoter Score 52

Wootric CX Blog

JANUARY 3, 2021

Customer comments are the lifeblood of any CX program, giving you the “why” behind customers’ NPS, CES, and CSAT scores. During this exercise, each labeler worked independently , and we charted the agreement scores. Labeler 5, our most effective labeler, only scored a 0.85 Labeler 1 and 8, with an F-1 score of.75,

Training 81

Training Feedback How To Effort Score 81

delighted

JANUARY 7, 2021

Through this exercise, you’ll also be able to connect with your buyer and in turn, influence your organization to prioritize the customer experience (CX) through shared understanding. Using a customer journey map to improve the customer experience. Gaining a deeper understanding of your customer.

Customer Journeys 98

Customer Journeys Touchpoint Net Promoter Score Exercises 98

SurveySensum

JANUARY 25, 2024

Setting the Stage for Success: (Build Value First, Then Ask) While the temptation to ask for referrals immediately after a deal is understandable, the smart move is to exercise patience and wait until you’ve truly delivered exceptional service. Tools like SurveySensum can enhance your efforts by pinpointing satisfied clients accurately.

How To 52

How To NPS Tips Insurance 52

delighted

MARCH 9, 2021

Customer Satisfaction (CSAT) and Customer Effort Score (CES) are two well-researched ways to collect customer feedback and instantly discover trends within your customer service operations. Similar to customers and NPS surveys, Employee Net Promoter Score (eNPS) surveys help you understand employee satisfaction. Then switch.

Customer Service Strategies 59

Customer Service Strategies Customer Service Self Service Strategy 59

SurveySparrow

SEPTEMBER 12, 2020

A low rate of Application Completion Rate implies that candidates who begin the job application process are faced with several hurdles due to which they abandon their efforts altogether. A high offer acceptance rate is a good sign but a low rate indicates that there is room for improvement in your recruitment efforts.

Metrics 87

Metrics Management Effort Score Advertising 87

Gainsight

FEBRUARY 28, 2023

We’ve entered an era of customer success (CS) where company executives and investors have agreed now is the time to double down on CS efforts. At Gainsight, we identify key personas in our customer organizations and do a mapping exercise to create a holistic engagement strategy. EBITDA is a focus instead of hyper-growth.

Effort Score 52

Effort Score Touchpoint Metrics Resources 52