How to Create a Seamless Omnichannel Customer Experience
MAY 11, 2023
In this age of convenience, customers demand a lot more agility from brands than before, and omnichannel customer experience is one of them. It is a term that got increasingly popular ever since e-commerce disrupted the traditional market. But, it wasn’t until a decade ago that it became a necessary strategy for every business, and it was fuelled by the increase in digital channels available for customers to connect with a brand.