ClearAction

MAY 26, 2023

Customer Insights Shape Your Firm’s Growth Curve Lynn Hunsaker Customer insights have so much more potential to shape everything in your enterprise. Every growth effort and every efficiency effort can be greatly improved by customer insights guidance. You are collectors of customer insights.

Customer Insights 62

Customer Insights Chief Customer Officer Effort Score Leadership 62

Lumoa

JULY 10, 2018

Most business leaders believe that customer experience will be the key driver for their company’s competitiveness going forward. However, when it comes to the actual customer experience management, things get difficult. It is not too difficult to listen to the customer. And yet still, acting on the customer feedback is hard.

ROI 303

ROI Customer Experience NPS Financial 303

CSM Magazine

APRIL 18, 2023

Understanding customer insights is essential to maximizing the return on your business investments, as expected. And in this article, we’ll explore some strategies for using customer insights to drive meaningful growth—focusing on how companies like yours can use these powerful tools to increase their ROI significantly!

Return on Investment 52

Return on Investment Customer Insights Strategy Competitive Advantage 52

Forrester's Customer Insights

OCTOBER 20, 2023

In the ever-evolving marketing landscape, this method holds the key to smarter decision-making, better allocation of resources, and, ultimately, greater ROI. Our most recent report, Testing, Testing: Use Incrementality Tests To Lift Your Marketing ROI, has best practices to get started with building an incrementality testing […]

ROI 56

ROI Marketing Measurement Resources 56

Centercode

JANUARY 8, 2021

Customer testing, by design, is a gateway to uncovering and acting on exactly that. And it’s different from user testing: it asks real customers how they’re using your product at home (rather than observes them) and gets to the heart of what could make it more indispensable for them.

Customer Insights 98

Customer Insights ROI Data Consumers 98

InMoment XI

JANUARY 12, 2023

Cross-selling and upselling have formed the bedrock of brand aspirations for their existing customer base for a long time now. Keeping customers around for as long as possible to sell them as much as possible is a great aspiration, but as I’m sure you’re aware, it’s much easier said than done. Letting Customers Tell Success Stories.

Social Media 529

Social Media Tips Customers Customer Retention 529

Lumoa

JUNE 30, 2022

If you want people in your organisation to appreciate the value of customer experience, you need to learn how to sell customer experience (CX) to those who are not dealing with it day in and day out. You need to learn (and teach) how to sell customer experience to your whole organization. Lack of good data.

Customer Experience 277

Customer Experience How To Metrics Feedback 277

Lumoa

SEPTEMBER 8, 2021

Customer Experience is evolving. To keep pace and make sure your products deliver value, you need to be continually listening for customer input. Sharpening your customer experience skills will help you stay ahead of your competitors. Help your organization amaze and delight your customers by strengthening these skills.

Customer Experience Management 208

Customer Experience Management CEM Customer Experience Management 208

ClearAction

JANUARY 8, 2024

Insights Utilization Rate Drives Growth Through Customer-Centric Organizations Lynn Hunsaker Customer-centric organizations use experience insights as the basis for each work group’s thinking and actions. Centric means aligned : customers’ well-being is the center of every decision).

Customer Centricity 62

Customer Centricity ROI Policies Chief Customer Officer 62

Gainsight

MARCH 12, 2024

This is a very exciting time to be in the Customer Success (CS) profession. As economies and customer expectations shift and evolve, we as CS professionals need to evolve with them. One main topic of discussion that is getting a lot of attention in the CS space is how Customer Success can be more of a revenue-generating department.

Customer Success 52

Customer Success ROI Metrics Sales 52

ForeSee

SEPTEMBER 20, 2019

World-class electronics distributor translates data into higher ROI Read this case study from Adobe to learn how RS Components uses Verint ForeSee and Adobe capabilities to bring behavioral and attitudinal.

Customer Insights 71

Customer Insights Analytics Case Study ROI 71

Experience Investigators by 360Connext

AUGUST 22, 2023

Discloser: This article uses affiliate links to LinkedIn Learning Most companies say they want to provide a great experience for their customers. They might even proclaim to put customers first or be customer-centric. What Is Customer Experience? your CX foundations. Leaders invested in CX spend time in a cycle of action.

Customer Experience 143

Customer Experience Effort Score Course Feedback 143

Lumoa

APRIL 21, 2022

Wayne Dyer Act 1 The Customer Support Blues “Does Customer Support have enough of a mandate to drive improvements in customer satisfaction?” When I started thinking about writing a piece on transforming customer support, this question immediately came to mind. Masses of current, contextual, insightful data.

How To 208

How To Self Service Banking Customer Satisfaction 208

Forrester's Customer Insights

JANUARY 28, 2021

Do the benefits of CX transformation outweigh the costs and result in a positive ROI? Our newly updated report “The ROI Of CX Transformation” helps you answer these questions. The report includes: New proof points about the benefits of investing in CX from our large-scale Customer Experience […].

ROI 54

ROI Report Customer Experience Company 54

Maru/HUB

MAY 14, 2018

Last year’s webinar we held revealed that over 98% considered themselves to be “under pressure” to demonstrate ROI from their customer experience programme. Well firstly, get into the mindset that business decisions should begin and end with the customer. What’s the financial impact of customer experience? .

ROI 49

ROI Customer Experience Competitive Advantage Financial 49

Forrester's Customer Insights

FEBRUARY 26, 2020

I recently cohosted the webinar How To Prove The ROI Of CX with Ben Brown, a senior consultant from Forrester’s Total Economic Impact™ (TEI) team. Ben creates ROI models for a living, so he was the perfect partner in crime for this webinar.

ROI 52

ROI Measurement Consulting Customer Experience 52

Lumoa

NOVEMBER 10, 2021

The relationship between businesses and their customers is changing. As companies increasingly pivot towards providing online interactions, it’s essential for your business to keep the customer experience in mind. You can accomplish this feat by focusing on your customer experience design. What is Customer Experience Design?

Customer Experience Design 208

Customer Experience Design Customer Experience Customer Journeys Touchpoint 208

Currency Alliance

JULY 16, 2020

Most marketing efforts produce conversion rates of less than 5%, signaling a crisis of communication with a make-or-break number of potential loyal customers. I propose there is a direct correlation between this miss and customer understanding. Some companies simply don’t want to share their customer data.

ROI 52

ROI Loyalty Data Loyalty Programs 52

Forrester's Customer Insights

MARCH 27, 2024

If your approach to helping customers succeed is spread across account management, customer service, training, sales, customer marketing, etc., you’ll get a great return by consolidating it.

Customer Success 30

Customer Success ROI Customer Service Training Study 30

Maru/HUB

MARCH 29, 2018

Companies feel that same heartbreak when clients or customers bring the relationship to an end. This is known as customer churn and it occurs when a customer or client stops doing business or ceases his or her relationship with a company. If your employees aren’t engaged, your customers won’t be.

ROI 40

ROI Tips Customers Trends 40

Kerry Bodine

JUNE 3, 2021

If you’re looking to level up your customer experience skills, you need to check out my online course, Customer-Powered Profits: 10 Lessons To Unlock The Potential of Customer Experience. I make customer experience concepts simple. You’ll complete a real customer experience project. Here are 10! No rush, no stress!

Course 177

Course Video ROI Customers 177

Maru Group

NOVEMBER 2, 2018

Customer experience is vital as expectations of businesses rise. With consumers set to spend less on non-essential items, businesses need to offer a compelling offer to convince customers to part with their cash. It means that a brand’s customer experience has never been more important. Voice of the Customer.

Customer Experience 149

Customer Experience ROI Travel Fashion 149

Lumoa

APRIL 18, 2023

As the volume of data companies collect grows and as artificial intelligence (AI) gets better, analytics is set to become a key differentiator for customer experience management. Predictive modeling and real-time data analysis have created huge opportunities for companies to personalize the customer experience. Think about it.

Analytics 208

Analytics Customer Experience Management Net Promoter Score 208

delighted

DECEMBER 10, 2019

ROX is the new customer experience ROI. Let’s get right into it — how customers perceive your brand can influence the success of your business more than ever before. In light of this, ROX is emerging as a way for companies to measure how improving customer experience drives consumer behavior and yields measurable results.

ROI 40

ROI Measurement Customer Experience Effort Score 40

Lumoa

MAY 5, 2022

Most people understand the importance of creating great customer experiences —nevertheless, many struggle with the complexity of working holistically and long-term with a Customer Experience strategy. Customer Experience (CX) is far more than traditional customer service and marketing.

Strategy 277

Strategy Customer Experience How To Analysis 277

TechSee

DECEMBER 11, 2018

Providing better customer experiences (CX) is a hot button issue that has become increasingly critical to forward-thinking call centers over the last few years. 2019 will be a critical year for call center customer experience strategy: either they will finally move the needle or risk elimination.

Call Center 182

Call Center Omni-Channel Self Service Strategy 182

ClearAction

DECEMBER 28, 2016

How to Drive Voice of Customer Insights Company-wide: 3 Steps Lynn Hunsaker. Who needs to hear customer feedback? Just your customer-facing staff? Why: satisfied customers make payroll possible — and everyone’s decisions, attitudes, and handoffs have a ripple effect on customer experience excellence.

Voice of Customer 59

Voice of Customer Customer Insights Company How To 59

Kerry Bodine

MAY 14, 2018

Last week, my colleague Amelia and I joined nearly 400 other customer experience professionals at the annual CXPA Insight Exchange in New Orleans. The following day, she took the CXPA ’s exam to become a certified customer experience professional.

Customer Experience Professionals 120

Customer Experience Professionals Customer Experience Conference ROI 120

ClearAction

MAY 18, 2017

5 Radical Changes to VoC of the Future for ROI Maturity optimizecx. What’s the greatest challenge Voice of the Customer (VoC) managers face? What matters most is driving customer experience excellence. They are twice as likely to identify and solve product issues and to make strategic decisions more customer-centric.

ROI 54

ROI Feedback Survey Financial 54

Bold360

FEBRUARY 1, 2017

In one sense, customer insights is something like those paint by numbers books every kid once had, at least before childhood went digital. And that’s where the numbers that undergird customer insights are something like those children’s art projects. But what exactly is meant by customer insights?

Customer Insights 40

Customer Insights Customer Experience Strategy Marketing 40

Zeisler Consulting

SEPTEMBER 12, 2023

So excited, or desperate, or whatever, are they to discern what their Customers think about their brand, they pour all they’ve got into the function of Customer Insights. But here’s the big question: What are they doing with those insights? There’s a lot of hullaballoo about “the ROI of CX.” Well, good for them.

ROI 72

ROI Social Media NPS Survey 72

CX University

OCTOBER 12, 2021

PHILADELPHIA, PA – October 12, 2021 – The Customer Experience Professionals Association (CXPA) updated their professional certification exam (CCXP) on October 5, 2021 and CX University’s (CXU) online courses are congruent with the new exam content domains. Download the CXU Online Course Guide to review more details: Download here.

ROI 98

ROI Course Analysis Customer Experience Professionals 98

Experience Investigators by 360Connext

JANUARY 28, 2020

Forrester, Oracle, and others predict plenty of customer experience challenges for the near future. Anxiety is ramping up for senior leaders focused on customer experience, and it’s not difficult to understand why. First, understand the true costs of NOT investing in customer experience. Image credit: Forrester.

Customer Journeys 250

Customer Journeys Net Promoter Score ROI Metrics 250

Lumoa

APRIL 22, 2020

B2B companies often struggle with common hurdles when it comes to surveying customers. Conducting B2B customer surveys should be an illuminating process, but instead, they become a nightmare that makes you want to tear your hair out. This means you don’t have enough actionable data to improve your Customer Experience (CX).

B2B 208

B2B Survey Net Promoter Score Social Media 208

Eptica

APRIL 11, 2018

Date: Wednesday, April 11, 2018 Why brands need to capture deeper customer insight from unstructured data. Author: Taoufik Massoussi Understanding customer needs and emotions is central to delivering the experience that today’s consumers demand. Published on: April 11, 2018. Why am I suffering increased churn?

Net Promoter Score 50

Net Promoter Score Customer Insights Brands Data 50

Blueshift

MARCH 29, 2023

AI also takes the guesswork out of daily tasks, enhances personalization, predicts customer behavior, increases efficiency, makes data-driven decisions, gains valuable customer insights, improves campaign performance, and more. Better customer experiences. The result?

Marketing 98

Marketing ROI Customer Insights Tools 98

GetFeedback

MAY 9, 2019

If you Google customer experience you’ll get about 2,340,000,000 results—articles, videos, reports—with in-depth information about the space. What is customer experience? Customer experience is how your customers perceive their interactions with your company. What is great customer experience? We want to fix that.

Customer Experience 337

Customer Experience Customer Journeys Metrics Effort Score 337