Michelli Experience

MARCH 2, 2016

Having worked with Starbucks since 2004, as I began my journey to my first of two books about them ( The Starbucks Experience and later Leading the Starbucks Way ), friends and colleagues are quick to contact me whenever Starbucks makes the news. 2) Drive Profitability – Every customer should be treated caringly and with respect.

Loyalty Programs 100

Loyalty Programs Loyalty Rewards Programs How To 100

Kustomer

APRIL 21, 2022

In this episode of the Customer Service Secrets Podcast, Gabe Larsen divulges the secrets to turning customers into brand ambassadors for optimal growth. CX and marketing go hand in hand when it comes to building brand loyalty. Encouraging customers to spread the good word is easy to do when they’re incentivized.

Social Media 98

Social Media Brands Loyalty Marketing 98

Michelli Experience

APRIL 11, 2017

I also suggested that from my vantage point the Net Promoter Score® (which is calculated using a single question about likelihood to recommend) has greater predictive value for customer loyalty (return business and future spend) than it does about advocacy (referrals). Make it easy to make referrals. Don’t forget the WIIFM.

Customer Care 230

Customer Care Brands Net Promoter Score Social Media 230

BlueOcean

JANUARY 6, 2020

The graphic below shows the “spider web” appearance of today’s typical customer journey. The good news, according to Gartner insight, is that channel switching isn’t actually hurting customer loyalty. To put it simply: focus on your holistic customer experience design before you add new channels.

Omni-Channel 177

Omni-Channel Customer Care Self Service Customer Journeys 177

Michelli Experience

APRIL 11, 2017

I also suggested that from my vantage point the Net Promoter Score® (which is calculated using a single question about likelihood to recommend) has greater predictive value for customer loyalty (return business and future spend) than it does about advocacy (referrals). Make it easy to make referrals. Don’t forget the WIIFM.

Customer Care 133

Customer Care Brands Net Promoter Score Social Media 133

Michelli Experience

JUNE 28, 2016

From there, I work with leaders to determine what they want to be known for and what they want to hear their customers say about them. For years companies have been trolling social media to see what customers post about brand experiences. Listening to customer is always a great idea.

Brands 185

Brands Social Media Financial Analysis 185

Michelli Experience

NOVEMBER 1, 2016

In his 1943 paper, “A Theory of Human Motivation”, Abraham Maslow foreshadowed a key ingredient to modern customer experience design. In essence, once you are able to meet a customers’ basic or functional need…there are higher needs you can address to drive their loyalty with your brand.

Connections 100

Connections Social Media Video Customer Experience Design 100

SurveySparrow

JULY 24, 2023

With customers increasingly empowered and competition heating up, you can’t afford to take your customers’ loyalty for granted. The simple truth is customer experience research isn’t just important—it’s essential. Provides qualitative insights into customer experiences.

Customer Experience 52

Customer Experience Net Promoter Score Effort Score Loyalty 52

Michelli Experience

MARCH 11, 2016

Media-centric advertisements, immersive SMS and dynamic social media environments are to be expected. Two: Mobile Loyalty Programs Work. An astounding 90 percent of smartphone users enrolled in mobile loyalty clubs have found them beneficial. In 2016, mobile marketing will be a must-have by many businesses.

Technology 100

Technology Company Marketing Loyalty Programs 100

Michelli Experience

MARCH 7, 2017

Imagine you are a restaurant owner and you have a customer complain about “hair in their food”. Further, let’s assume that the customer threatens to give you a scathing rating on social media unless you remove the charge for that particular meal.

Lifetime Customer 214

Lifetime Customer Social Media Video Travel 214

Storyminers

JULY 29, 2016

In order to retain customers and create loyalty, you have to know what drives your particular customers. This means you have to listen to your customers, get to know them and use what engages each particular customer to build relationships and make them feel cared for. It’s all about the customer experience.

B2C 124

B2C Customer Retention Strategy Brands 124

Beyond Philosophy

MAY 31, 2019

You have probably seen the meme on social media or heard John Mulaney’s joke about the surprising non-issue quicksand presents in adulthood: How to Design for Uncertainty in Your CX. So, what does that mean for your Customer Experience? Emotions that people feel during your experience influence their behavior.

Customer Experience 127

Customer Experience Social Media Insurance Customers 127

Michelli Experience

MARCH 9, 2016

While political candidates have been making headlines challenging one another on the comparative “size of their hands” – a client of mine has demonstrated it really is the size of one’s heart that matters.

Engagement 100

Engagement Insurance Loyalty Employee Engagement 100

Michelli Experience

FEBRUARY 27, 2018

As many of you know, Snapchat’s new design has sparked considerable criticism, but a simple tweet by celebrity Kylie Jenner purportedly contributed to a freefall for Snapchat’s stock. Here’s how social media reporter Megan Hills tells it in a Fortune article titled Snapchat’s $1.3

Training 133

Training Social Media Consulting Customer Experience 133

Michelli Experience

MARCH 20, 2018

Enter the new category killer Amazon , whose customer experience design value equation targets “convenience, speed, and choice.” They leverage not only their own massive warehouse grid but also the options and stock of toy manufacturers who drop ship directly to customers. Convenience, Speed, and Choice.

Social Media 100

Social Media Retail Analysis Consulting 100

Michelli Experience

JULY 20, 2016

2) Pique Interest and Build Anticipation for Your Core Fans – Rather than hyping the app’s release endlessly and in a shotgun manner (commercials, social media saturation, etc). According to Ad Age , “In social media, Niantic tweeted that the game was available in the U.S., Pokémon Co. Australia, and New Zealand.

Interaction 100

Interaction Technology Social Media How To 100

Michelli Experience

FEBRUARY 28, 2017

Customer perceptions also regulate their actions toward a brand. If your experience falls out of range with expectations born from other service providers, your customers are likely to complain, rate you poorly, speak ill of you on social media, and churn. churn, maintain loyalty, or make a referral).

Customer Experience 100

Customer Experience Exercises Social Media System 100

Michelli Experience

AUGUST 15, 2017

It is for that reason that so much time and energy is spent trying to associate product use through celebrity endorsements or partnerships with social media influencers. Many social media posts emphasized that TIKI® did NOT need to issue the statement as people understood they were not supporting the action. TIKI® brand.

Social Media 113

Social Media Consulting Brands Customers 113

Michelli Experience

MARCH 1, 2016

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Loyalty Programs 100

Loyalty Programs Loyalty How To Customers 100

Michelli Experience

MARCH 25, 2016

Living in the information age where there’s YouTube, from which hours are consumed for entertainment, as well as different social media platforms like Facebook and Twitter—everything has evolved to accommodate a more visual and tech-savvy generation.

Video 100

Video Entertainment Customer Service Social Media 100

delighted

JULY 19, 2019

A company’s ability to continually deliver improved customer experiences has a dramatic effect on the entire sales cycle. It can help you increase sales at the beginning of the customer journey and provide better support to build customer loyalty at the end. What is a Customer Experience (CX) program?

Resources 56

Resources Customer Journeys Customer Experience Net Promoter Score 56

Michelli Experience

DECEMBER 6, 2016

All the while, we must build work cultures where people listen to customers and constantly make improvements in experience delivery – so that consumers can share their perceptions loudly and favorably across their social networks. Given global choice and the power of social media…customer experience elevation is here to stay.

Customer Experience 100

Customer Experience Social Media Mobile Customer Service Consulting 100

Michelli Experience

MAY 2, 2017

Recently during a shareholders meeting, the Starbucks chief technology officer, Gerri Martin-Flickinger, suggested that consumer behavior is changing so rapidly that the days of customers using “one finger and point and click” to order online are waning and that the future will exclusively involve voice ordering.

Trends 113

Trends Fashion Customer Experience Social Media 113

SurveySensum

JULY 14, 2020

He is an author of Moments of Magic®, The Loyal Customer, The Cult of the Customer, The Amazement Revolution, Amaze Every Customer Every Time, Be Amazing or Go Home, and The Convenience Revolution and a creator of a customer service training program, Customer Focus , aiming to help clients build a customer service culture and loyalty mindset.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Michelli Experience

MAY 30, 2017

The progression of the Internet, mobile technology, social networking and social media is fundamentally reshaping the way we interact with our core customers and members. The filing also suggested, to no one’s surprise, that: “ The retail industry is changing rapidly.

Customer Experience 113

Customer Experience Retail Social Media Trends 113

Michelli Experience

MAY 11, 2016

Businesses are held accountable on social media. As such, all of us should be looking for ways to leverage the power of mobile, social, and the internet to gain feedback from our consistuents (our team members and customers).

Social Media 100

Social Media Feedback Technology Engagement 100

Wootric CX Blog

FEBRUARY 14, 2019

Director Analyst: Senior research analyst & executive advisor on Customer Experience at Gartner. He has implemented successful CX, VoC, social media and marketing programs and led highly-engaged teams, both co-located and remote around the globe. Why we love Sarang: Sarang’s head of Customer Success at Wootric.

Customer Journeys 67

Customer Journeys Consulting Customer Experience Professionals Chief Customer Officer 67

Michelli Experience

JANUARY 24, 2017

Her category creation is reflected in marketing imagery and the design of the female-centric experience.

Customer Centricity 100

Customer Centricity Automotive How To Social Media 100

Michelli Experience

DECEMBER 30, 2015

It is easy to get swept into “media-fueled” rants or to get disheartened by pithy, anonymous jabs hurled on social media posts. But the adage, “you are what you eat” can be widened to “you are what you consume” in a broader social context. If you focus on the negative, your worldview is shaped accordingly.

Social Media 100

Social Media Government System Consumers 100

ERDM

JANUARY 22, 2019

Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* B2B and B2C customers reported wanting the following during their journey: • High-value customer experiences across every point of contact with the organisation.

Customer Experience 53

Customer Experience Video Sales ROI 53

CX Workout - Ideas Blog

AUGUST 3, 2018

My name is Alexander Doak and I’m the director of customer success at CX Workout. CX Workout is a Boston based customer experience design firm and a subsidiary of the service profit chain institute. How could you drive customer adoptions and repeat purchase and those things?

Leadership 40

Leadership Course Case Study Social Media 40

CX Workout - Ideas Blog

AUGUST 3, 2018

My name is Alexander Doak and I’m the director of customer success at CX Workout. CX Workout is a Boston based customer experience design firm and a subsidiary of the service profit chain institute. How could you drive customer adoptions and repeat purchase and those things?

Leadership 40

Leadership Course Case Study Social Media 40

CX Workout - Ideas Blog

AUGUST 3, 2018

My name is Alexander Doak and I’m the director of customer success at CX Workout. CX Workout is a Boston based customer experience design firm and a subsidiary of the service profit chain institute. How could you drive customer adoptions and repeat purchase and those things?

Leadership 40

Leadership Course Case Study Social Media 40

ERDM

JANUARY 22, 2019

and Scott Emmons, former Head of the Innovation Lab at Neiman Marcus Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* Value in all elements of the media mix and all departments in the organisation. The highest-ranking answer? ‘No

Customer Experience 49

Customer Experience Video Sales ROI 49

SmartKarrot

APRIL 4, 2022

With C-Suite executives being at the helm of all events, customer success strategies need to entwine CS into all departments. C-Suite leaders must keep the customers at the core of their plans and processes. Design the customer experience. Design the customer experience strategy for every team.

Customer Centricity 10

Customer Centricity B2B Tips How To 10

Bold360

NOVEMBER 21, 2016

. “I have learned in 2016 that our customers (aged 18-24 years old or the millennials) spend most of their time…” On their mobile devices. Since our customers are mainly millennials, they communicate more through our social media platforms (Facebook, Instagram, Twitter, etc.) than by email or phone.

Customer Experience 40

Customer Experience Omni-Channel Social Media Self Service 40

Michelli Experience

FEBRUARY 7, 2017

I’ve suggested that customers will resist “robots” and I’ve based my thinking in part on the “uncanny valley” hypothesis which postulates that the more robots look like humans the less humans will feel comfortable with them. I have been slow to accept that, from a service perspective, humans will ever be replaced by computers.

Customer Service 100

Customer Service Customers Interaction Meeting 100